LA Galaxy and Herbalife Announce Record 10-Year Extension
16 März 2012 - 7:40PM
Business Wire
The 2011 MLS Cup-Champion LA Galaxy and Herbalife announced
today a record 10-year extension to their existing agreement that
will see the global nutrition company continue as the official
presenting sponsor and jersey sponsor of the Galaxy. The landmark
extension to the partnership will run through the 2022 MLS season
and is valued at over $44 million, making it the single largest and
longest sponsorship agreement for an MLS club in League
history.
“Herbalife bet on the Galaxy six years ago and now the MLS has
exploded in popularity and growth. For them to renew their
partnership for this extended length is a tremendous mutual reward
for both of us and a demonstration of their belief and faith in the
MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group
(AEG). “To have this kind of stability and strength in a
partnership that will take us into the next decade is refreshing
for the sports industry.”
“We made our first commitment to the LA Galaxy and MLS more than
five years ago and we are delighted to carry on by committing to a
long-term relationship,” said Michael O. Johnson,
Herbalife’s chairman and CEO. “We continue to believe in the global
appeal of the club, and the sport of soccer, to promote a healthy,
active life. The LA Galaxy have created much excitement for the
sport among soccer fans and among our independent distributors
around the world.”
As the Galaxy’s official jersey sponsor, the Herbalife name will
continue to appear prominently on the front of the club’s jersey,
which is one of the top selling jerseys in MLS. Additionally,
Herbalife will remain the Galaxy’s official and exclusive nutrition
partner, with the entire line of the Herbalife products available
to the club’s players and coaching staff.
The Galaxy and Herbalife also announced today that as part of
the extension agreement, $2.5 million will go toward supporting
charitable efforts between the Los Angeles Galaxy Foundation and
the Herbalife Family Foundation to benefit vulnerable and
underserved children. In conjunction with this initiative, the LA
Galaxy and Herbalife have announced a joint program benefiting
Children’s Institute, Inc. (CII), which will see the organization
receive a $1 million donation over 10 years to support fitness and
nutrition programs at a new facility CII is planning in Watts,
Calif. In addition, players from the Galaxy, Herbalife Independent
Distributors and employees from both organizations will provide
volunteer support to other CII locations.
“We are proud that we are able to help improve the lives of
vulnerable children in our communities through the Los Angeles
Galaxy Foundation and the Herbalife Family Foundation,” Johnson
added.
In 2005, Herbalife became the official nutrition company of the
LA Galaxy. In 2007, it became the official jersey and presenting
sponsor of the LA Galaxy. Over the past five years, the Galaxy have
emerged as a truly international brand with worldwide recognition.
The club continues to be the benchmark by which all others are
measured in Major League Soccer, winning the Supporters’ Shield in
each of the last two seasons and reaching MLS Cup twice in the last
three years, culminating with a memorable 1-0 win over the Houston
Dynamo in front of more than 30,000 fans at The Home Depot Center
in MLS Cup 2011. Additionally, the Galaxy have expanded their
global footprint through international tours of Australia, Canada,
China, Hong Kong, Indonesia, New Zealand, the Philippines and South
Korea, as well as friendlies in Southern California against
international powers such as AC Milan, Barcelona, Boca Juniors,
Chelsea, Manchester City and Real Madrid. In the last five years
alone, the Galaxy have played in front of nearly 750,000 people and
millions more on television in these games while helping spread the
Galaxy and Herbalife brands to all corners of the globe.
About LA Galaxy
The reigning Supporters’ Shield winners and MLS Cup champions,
the LA Galaxy are currently playing their 17th season in Major
League Soccer. One of the original 10 clubs in MLS, the Galaxy were
founded in June 1994 before playing their first-ever game in April
1996. One of 19 teams in MLS, the Galaxy play all of their home
games at The Home Depot Center, a 27,000 seat stadium that opened
in 2003 on the campus of California State University – Dominguez
Hills in Carson, Calif. A three-time MLS Cup champion in addition
to their two U.S. Open Cup trophies and their CONCACAF Champions
Cup title, the Galaxy boast a roster that features many of the
biggest domestic and international stars in all of MLS. For more
information about the club or to purchase tickets for any Galaxy
home game, please call the 877-3GALAXY or visit the club’s official
website www.lagalaxy.com.
About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that
sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in 81 countries through a network of independent distributors.
The company supports the Herbalife Family Foundation and its Casa
Herbalife program to help bring good nutrition to children.
Herbalife’s website contains a significant amount of information
about Herbalife, including financial and other information for
investors at http://ir.Herbalife.com. The company encourages
investors to visit its website from time to time, as information is
updated and new information is posted.
About Children’s Institute, Inc.
Children’s Institute, Inc. is nationally recognized for its work
with children who have been traumatized by violence in their homes
or communities. Since 1906, CII has served at-risk children and
families in some of Los Angeles’ most devastated neighborhoods.
They provide healing and support through treatment, early
childhood, family support and child and youth enrichment services.
In addition, the agency improves practice in the larger child
welfare field through the research, training and policy efforts of
the CII Leadership Center. They currently serve approximately
20,000 children and families, and train more than 9,000
professionals in the field annually. Their headquarters are located
just west of downtown Los Angeles, with additional facilities in
Watts, Torrance and other areas of Los Angeles County.
--- LA Galaxy presented by Herbalife ---
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