BEIJING, June 30, 2020 /PRNewswire/ -- Phoenix Tree
Holdings Limited ("Danke" or the "Company") (NYSE: DNK), one of the
largest co-living platforms in China with the fastest growth, unveiled its
brand-new live streamed program, Danke Roast, which aims to
address frequently asked questions and concerns users have about
the residential rental industry. It's the first-ever live streamed
show in China's co-living
industry.
With a sitcom format, Danke Roast features three
professional Danke housekeepers in situations that showcase common
questions and concerns users have about the co-living industry.
While providing detailed explanations and answers to these
questions, the program also demonstrates how to effectively use the
Danke Apartment app. The program is interactive, with real-time
responses to audience questions posted in online chats on topics
including early lease termination, apartment subleases and rent
financing, while also featuring "red packet" cash prizes and gift
giveaways. The first Danke Roast live stream on June 23 attracted a total of 9,000 viewers, with
more than 17,000 playbacks of the 42-minute-long program.
Danke Roast provides an opportunity to bring together
Danke users, the platform, and the public for a livestreaming
discussion of the audience's most asked questions and concerns. For
any issues not covered during the live stream, the audience can
follow up with professional Danke housekeepers to get answers.
"The most direct way to address a problem is to face it," said
Guangjing He, Danke's Head of Branding & PR. "We took that
approach with Danke Roast to put all of the
misunderstandings and challenges related to our industry on the
table, to discuss them with others directly and transparently.
Things can be demystified once people talk through them. It can
help people see that things may be quite different from what they
had thought."
Danke aims to make Danke Roast a regular series not only
to increase transparency by conveying information and knowledge on
the residential rental industry to the public, but also to
strengthen resident engagement, which leads to more efficient
communication and a deeper connection. By capturing users' needs
and concerns through their live feedback, Danke is able to improve
its business operations, deliver more refined and effective
services, and continue to fulfill its mission "to help people live
better".
As a leading co-living platform in China, Danke pioneered an innovative ''new
rental'' business model, which features centralization,
standardization and online experience to address the numerous pain
points suffered by both individual property owners and renters.
Founded in 2015, Danke now operates in 13 major cities around the
country and provides its young and well-educated residents with
affordable, comfortable and stylish apartments.
ABOUT DANKE
Danke, one of the largest co-living platforms in China with the fastest growth, is redefining
the residential rental market through technology and aims to help
people live better. Empowered by data, technology, and a
large-scale apartment network, Danke's vibrant and expanding
ecosystem connects and benefits property owners, residents, and
third-party service providers, and delivers quality and
best-in-class services through an innovative "new rental" business
model featuring centralization, standardization, and a seamless
online experience. Danke was founded in 2015 and is headquartered
in Beijing, China. For more
information, please visit ir.danke.com.
CONTACTS
Danke PR
Email: pr@danke.com
Edmond Lococo
ICR, Inc.
Email: Edmond.lococo@icrinc.com
Phone: +86 138-1079-1408
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SOURCE Phoenix Tree Holdings Limited
