Exclusive collaboration will allow Peloton
to reach new audiences and will provide DICK'S athletes with access
to top fitness products
NEW
YORK and PITTSBURGH,
Sept. 29,
2022 /PRNewswire/ -- Peloton Interactive, Inc.
(NASDAQ: PTON) and DICK'S Sporting Goods (NYSE: DKS) today
announced a new partnership in which DICK'S will sell Peloton's
hardware products – including the original Bike, Bike+, Tread and
Guide – and select accessories via branded fitness shops inside
more than 100 DICK'S U.S. retail locations and on its
industry-leading eCommerce platform. The rollout is slated to
launch early in the holiday season.
Outside of Peloton's owned sales channels, DICK'S will be the
only retailer to carry this selection of Peloton's connected
fitness equipment. The collaboration is the latest effort by
Peloton to reach new audiences, expand its total addressable market
and drive Member growth, by having its products available at the
largest U.S. sporting goods retailer. It will expand Peloton's U.S.
geographic footprint and complement its retail presence, as the
company pivots to growth, in the next phase of its transformation
journey. For DICK'S, Peloton becomes another high value brand that
is expected to bring new customers into its brick and mortar and
eCommerce environments.
"Peloton is a powerful brand with a very loyal following and a
product mix that's compelling for any fitness enthusiast," said
Will Swisher, Senior Vice President,
Merchandising Hardlines, DICK'S Sporting Goods. "Being able to
offer Peloton to our athletes – and to provide an in-store
experience for them to see and test products – gives us and
Peloton extended reach into the fitness market."
"This partnership is a natural fit for our brand and our Member
acquisition goals," said Peloton Senior Vice President of Global
Direct Sales, Jen Parker. "DICK'S is
a consumer-beloved brand with a large, incremental customer base,
offering tremendous upside for us to reach broader audiences and
attract potential new Members. Retail remains a critical
touchpoint, and we want to provide the in-store experience that
many current and prospective Members still covet."
Customers will have the opportunity to purchase the Peloton
Bike, Bike+, Tread, Guide and select accessories in-store or
online. DICK'S teammates will be trained by Peloton to be fully
knowledgeable about Peloton's suite of equipment to help consumers
choose the best products for them. At launch, deliveries will be
fulfilled via Peloton's traditional expert in-home delivery and set
up, with select purchases available for in-store carryout.
About Peloton
Peloton (NASDAQ: PTON) is the leading connected fitness platform
with a highly engaged community of nearly 7 million Members
worldwide. A category innovator at the nexus of fitness,
technology, and media, Peloton's first-of-its-kind subscription
platform seamlessly combines innovative hardware, distinctive
software, and exclusive content. Its world-renowned instructors,
coach and motivate Members to be the best version of themselves
anytime, anywhere. Founded in 2012 and headquartered in
New York City, Peloton continues
to scale across the US, UK, Canada, Germany, and Australia. For more information, visit
www.onepeloton.com.
About DICK'S Sporting
Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and
excitement by personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer
serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Field & Stream, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile app for scheduling,
communications, live scorekeeping and video streaming.
Driven by its belief that sports make people better, DICK'S has
been a longtime champion for youth sports and, together with its
Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Facebook, Twitter and Instagram.
Media Contacts:
Peloton
Letena Lindsay
press@onepeloton.com
DICK'S Sporting Goods
Amanda
Bonzo
press@dcsg.com
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SOURCE Peloton