Google veteran to lead cross-functional,
company-wide operations building increased value for
customers through best-in-class services
NEW
YORK, Feb. 9, 2023 /PRNewswire/ -- Innovid Corp.
(NYSE: CTV), an independent advertising platform for delivery,
personalization and measurement of converged TV across linear,
Connected TV (CTV) and digital, today announced the promotion of
Ken Markus to the newly created
position of Chief Operating Officer (COO), effective February 7, 2023.
As COO, Markus will be responsible for managing
cross-functional, company-wide operations and ensuring that all
departments are aligned with the company's strategic goals and
objectives. His primary focus will be strengthening Innovid's
position as a leading converged TV platform. Teams reporting to
Markus include client operations, creative services, technical
services, measurement services, compliance and certifications, and
global IT.
"Ken has been an integral part of Innovid's success during his 8
years at the company, and we are thrilled to have him take on this
new role," said Zvika Netter, CEO of
Innovid. "His deep understanding of the business, clients,
industry, and people make him the perfect choice to lead our
operations and help drive our mission forward. I look forward to
Ken's continued contributions and collaboration across a broader
set of employees, clients, and partners."
Markus previously served as Innovid's Chief Client Officer
(CCO), where he was responsible for growing and scaling the
company's global client services organization. In this role, he led
Innovid's efforts to connect brands more deeply with their
customers through personalized video experiences, while bolstering
the company's current offering to traditional advertising agencies.
Under Markus' leadership, Innovid saw significant growth and
retention across Fortune 500 brands, leading agencies and all
client verticals. Prior to his role as CCO, Markus was Senior Vice
President of Global Operations and Client Services at Innovid,
served as Head of Scale Operations and Services for gTech Ads at
Google, and also held positions at Condé Nast, SiriusXM Satellite
Radio, and Time Inc.
"Innovid is at such an exciting moment in its growth in the
converged TV marketplace and I am honored to take on this new role
as COO as we continue to strengthen our operations as the industry
leader in CTV," said Ken Markus, COO
of Innovid. "I look forward to working closely with our teams to
create, deliver and measure video experiences across all devices
and media, and help brands connect more deeply with their
customers."
Markus will lead operational alignment and will partner with
David Helmreich, Innovid's recently
announced Chief Commercial Officer, who leads commercial alignment
across Innovid's revenue-related functions, including sales,
marketing, and client support worldwide. Together, they drive the
company's mission to deliver an independent advertising platform
for delivery, personalization and measurement of converged TV.
For more information about Innovid, visit
https://www.innovid.com/.
About Innovid
Innovid (NYSE: CTV) powers advertising delivery,
personalization, and measurement across linear, connected TV (CTV)
and digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit Innovid.com or follow us on
LinkedIn or Twitter.
Media
Chris Harihar
chris@crenshawcomm.com
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SOURCE INNOVID