- Chipotle is celebrating Leap Day on February 29 with a free guac offer* for Chipotle
Rewards members who use code EXTRA24 at checkout on the Chipotle
app and Chipotle.com
- The brand is adding excitement with the "Extra Day, Extra
Codes" challenge on Instagram from February
26 through February 29, awarding free guac for a year** to
29 fans
NEWPORT
BEACH, Calif., Feb. 21,
2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced that on "Extra Day," February 29, guac will not be extra* for fans who
use code EXTRA24 on digital orders placed exclusively on the
Chipotle app or Chipotle.com. Chipotle is kicking off "Extra Day"
celebrations early starting February
26, with a gamified scavenger hunt on Chipotle's official
Instagram account, which will reward up to 29 fans with
free guac for a year**.
Extra Day, Extra Codes Challenge
In honor of the extra
day in the 2024 calendar, Chipotle is building on its history of
hiding keywords for free food in plain sight (see HERE, HERE) with
the new "Extra Day, Extra Codes" promotion. Chipotle is challenging
fans to uncover keywords hidden in its Instagram content leading up
to "Extra Day" for a chance to win free guac for a year.
How It Works:
- From Monday, February 26 through
Wednesday, February 28, fans will be
challenged to uncover 29 keywords hidden in the content and
captions on @Chipotle on Instagram. Ten keywords will be available
daily on February 26 and February 27, and nine keywords will be available
on February 28.
- The game begins at 9am PT each
day. For each keyword, the 366th fan to text the keyword to 888222
will win free guac for a year from Chipotle. Three hundred and
sixty-six represents the number of days in a Leap Year. Ordinary
text and data rates will apply.
"Our guests understand that 'guac is extra' is not just a
phrase, it's a testament to the quality and freshness of our real
food," said Stephanie Perdue, Vice
President of Brand Marketing. "There's no better way to celebrate
an additional day on the calendar than with our iconic guacamole
not being extra."
Chipotle's Real Guac
Chipotle's guac is made with just
six real ingredients - Hass avocados, hand-chopped cilantro, red
onion, jalapeno, citrus juice, and kosher salt - and is a
delicious, nourishing source of healthy fat. In restaurants across
the U.S., Canada, and Europe this year, the company is expected to
use approximately 5.18 million cases of avocados, equivalent to
129.5 million pounds of fruit.
*Free Guac Offer Legal Terms
Offer valid for free small side or entrée topping of guac with
purchase of a full-priced entrée item and use of code EXTRA24 at
time of order. Limit one free serving per order; redemption is
subject to availability. Must be ordered with entrée item, via
Chipotle website or mobile apps only; not available on
in-restaurant orders or orders via third-party delivery platforms.
Valid only February 29, 2024, at
participating Chipotle Mexican Grill restaurants in the U.S. and
Canada during regular business
hours. May not be combined with other coupons, promotions, or
special offers. Void where prohibited; additional restrictions may
apply.
**NO PURCHASE NECESSARY. Legal residents of the 50
U.S., & DC, 18 years or older. Enter between approx.
12:01 am PT on 2/26/24 – approx. 11:59 pm
PT on 2/29/24. Chipotle will let you know if you've won by
sending you a text. Prize awarded as 52 Rewards credits for
guac topping or side. For Official Rules including how to
enter, entry limitations, and prize descriptions, visit
https://www.chipotle.com/extra-day. Sponsor: CMG Strategy Co.,
LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
3,400 restaurants as of December 31,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 115,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill