Barnes & Noble College Announces Strategic Partnership with Syracuse University
12 November 2024 - 2:30PM
Barnes & Noble College (BNC), a Barnes & Noble Education,
Inc. (NYSE: BNED) company, today announced it has entered into a
partnership agreement with Syracuse University to manage all course
materials, retail and e-commerce operations for the University’s
Campus Store. Prior to the new partnership, the Campus Store and
in-venue athletics retail were self-operated by the University.
Barnes & Noble College will begin transitioning store
operations in November and continue through the end of the calendar
year.
“We are excited to welcome Barnes & Noble College to
Syracuse University and look forward to our partnership,” says John
Papazoglou, Senior Vice President and Chief Operations Officer,
Syracuse University. “Their expertise will be invaluable as the
University continues to focus on delivering affordable, accessible
course materials to its students and making sure they have what
they need to excel in the classroom.”
“We couldn’t be more excited to partner with a world-class
institution like Syracuse University to manage all course
materials, retail and e-commerce operations for the University’s
Campus Store,” said Jonathan Shar, Chief Executive Officer, Barnes
& Noble Education. “Barnes & Noble College will transform
the Campus Store into a destination that delivers best-in-class
omni-channel retail experiences and provide course material
solutions that underscore our commitment to removing barriers to
access, improving affordability and enhancing student academic
outcomes.”
Through Barnes & Noble College’s unique commitment to
introducing innovative solutions for colleges and universities, and
maintaining unparalleled service and support, BNC aims to enhance
the experiences and value offered to customers while helping
partner institutions achieve their highest-priority goals. Key
benefits for the Syracuse University campus community will
include:
COURSE MATERIALS & ACADEMIC SOLUTIONS
- Enhanced
access, convenience and affordability for
students: BNC will offer students and faculty access
to the largest assortment of course materials across print, digital
and OER formats, including the industry’s most advanced and
recommended digital e-reader; with more than 2.3 million digital
titles; access to the nation’s largest inventory of affordable,
high-quality used textbooks and a flexible rental program with the
most expansive title list in the industry. Syracuse will also have
access to BNC’s affordable access programs, First Day® and
First Day® Complete, which ensure students have their course
materials before the first day of class, resulting in better
student outcomes and significant savings.
- Simplified
course material management for faculty and
administration: Syracuse faculty and academic
leadership will have access to BNC’s Adoption & Insights Portal
(AIP), allowing them to easily research, evaluate and choose from a
wide range of affordable course materials, along with 24-hour
support. The portal offers faculty a simplified and efficient
adoption process, and the University’s academic leadership the
ability to view real-time adoption rates and submission progress at
the school or departmental level.
REIMAGINED RETAIL
- Unparalleled merchandise
assortment: Through BNC’s strategic partnership with
Fanatics and Lids, global leaders in collegiate licensed
merchandise, BNC will offer an expanded and elevated assortment of
Syracuse apparel, and gifts, including Syracuse University’s
sideline partner Nike, and leading brands including Champion, ’47
Brand, Vineyard Vines, Tommy Bahama, Peter Millar and more.
- Exclusive
collections will be introduced, including
collaborations with Mitchell & Ness in partnership with
Carmelo Anthony and iconic storytelling brand Ebbets Field
Flannels. Both represent the first commitments to an exciting
assortment that honors Syracuse’s unique history and
community.
- Collegiate
collaborations: BNC, Lids and Fanatics have been behind
many of the largest collegiate releases of the last 12
months, including collaborations with Cactus Jack, Lululemon,
Stoney Clover Lane, Faherty and Eric Emanuel, and will look to
introduce similar collections at Syracuse University.
- Unified
omnichannel experiences: Syracuse students, families,
alumni, faculty and fans will experience a seamless omnichannel
shopping and service experience, leveraging advanced e-commerce
capabilities and in-store technologies — all uniquely personalized
to Syracuse University.
- Syracuse
Athletics: BNC will support Syracuse Athletics by
leveraging trend-setting products and innovative promotional
campaigns to maximize Orange fans’ experiences. The Campus Store,
JMA Wireless Dome and Game-Day pop-up shops, operated by BNC, will
be the destination for Syracuse-branded products, including
apparel, gifts and accessories.
"We are extremely pleased to bring an expansive portfolio of
collegiate merchandise to the Syracuse University community,
blending fan-favorite brands and exclusive collections that honor
the rich history of Syracuse,” said Alicia Wickler, Chief Merchant
for Lids U. “With innovative collaborations and a unified
omnichannel approach, we look forward to serving students, alumni
and fans in fresh and exciting ways."
Barnes & Noble College, a Barnes & Noble Education
company, operates 657 campus stores and their unique school-branded
e-commerce sites and serves nearly six million college students and
faculty nationwide. For more information about Barnes & Noble
College’s campus retail services and academic solutions, visit
www.bncollege.com.
ABOUT BARNES & NOBLE EDUCATION, INC.Barnes
& Noble Education, Inc. (NYSE: BNED) is a leading solutions
provider for the education industry, driving affordability, access
and achievement at hundreds of academic institutions nationwide and
ensuring millions of students are equipped for success in the
classroom and beyond. Through its family of brands, BNED offers
campus retail services, academic solutions, wholesale capabilities
and more. BNED is a company serving all who work to elevate their
lives through education, supporting students, faculty and
institutions as they make tomorrow a better and smarter world. For
more information, visit www.bned.com.
ABOUT SYRACUSE UNIVERSITYSyracuse University is
a private research university that advances knowledge across
disciplines to drive breakthrough discoveries and breakout
leadership. Our collection of 13 schools and colleges with over 200
customizable majors closes the gap between education and action, so
students can take on the world. In and beyond the classroom, we
connect people, perspectives and practices to solve interconnected
challenges with interdisciplinary approaches. Together, we’re a
powerful community that moves ideas, individuals and impact beyond
what’s possible. For more information, visit syracuse.edu.
Media Contact:Judith BuckinghamCorporate
Communicationsjbuckingham@bned.com
Source: Barnes & Noble Education
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