Optimum Selects Publicis O1 As Agency of Record
01 März 2024 - 3:00PM
Business Wire
O1 to Handle National, Regional and Local
Creative, Media, PR and Production for Optimum with a Focus on
Driving Brand Awareness and Consideration Among Consumers
Following a competitive review, Optimum, a brand of Altice USA
(NYSE: ATUS), announced today it has selected New York-based O1, a
Publicis Power of One solution, as its Creative, Media, PR and
Production agency of record (AOR), effective immediately. The
announcement follows a thorough review to select an agency partner
who will drive further brand growth for Optimum and its suite of
powerful connectivity products, including internet, mobile, TV, and
phone services for residential and business customers.
O1 was created as a dedicated team specifically for Optimum and
is powered by a collective of Publicis Groupe agencies. Saatchi
& Saatchi will lead brand strategy and creative development;
Connect at Publicis Media will support national, regional and local
media planning and buying; MSL will guide external media relations
and brand reputation building; and PXP will lead performance-driven
production.
“As we look to engage with our customers in new and dynamic
ways, we are thrilled to bring the unmatched tenacity, creativity,
and partnership of O1 to Optimum,” said Jennifer Garrett, Chief
Marketing Officer at Optimum. “We have been making investments into
our local presence at Optimum, including expanding our connectivity
services portfolio, entering new markets across the country, and
enhancing the ways we interact with our customers across our
footprint. Now with a new partner in O1, we are set to showcase the
progress we are making and ensure it is resonating with our
customers as we become the connectivity provider of choice in every
community we serve.”
Working closely with Optimum’s internal teams, O1 will leverage
its capabilities in brand building, creative commerce, data-driven
communications, influencer marketing, public relations and more to
enhance brand awareness and consumer consideration across Optimum’s
21-state footprint.
“In order to reach our customers where they are – in their local
communities – we needed a partner that understands how to reach and
resonate with all of our markets and audiences, and that was O1,”
said Lisa Anselmo, Executive Vice President, Communications at
Optimum. “We could not be more excited to partner with O1 to drive
strong and unique storytelling opportunities for Optimum by
advancing the amazing local work we are doing in our communities on
all levels – nationally, regionally and locally.”
“With creative ideas backed by data, technology, media, brand
reputation and production, together we will build a brand platform
for connecting customers to the Optimum brand in meaningful ways,”
said Nicole Souza, Chief Marketing Officer, Saatchi & Saatchi.
“O1 has matched the best expertise – and experts – at Publicis
Groupe to partner with Optimum in creating the next chapter for the
brand through a fully integrated team driving awareness and
acquisition nationally and locally.”
About Optimum
Optimum is a brand of Altice USA, one of the largest broadband
communications and video services providers in the United States,
delivering broadband, video, and mobile services to approximately
4.7 million residential and business customers across 21 states.
The company operates a4, an advanced advertising and data business,
which provides audience-based, multiscreen advertising solutions to
local, regional and national businesses and advertising clients.
Altice USA also offers hyper-local and international news through
its News 12 and i24NEWS networks.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in communication. The Groupe is positioned at every
step of the value chain, from consulting to execution, combining
marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients’
transformation to enhance personalization at scale. The Groupe
relies on ten expertise concentrated within four main activities:
Communication, Media, Data and Technology. Through a unified and
fluid organization, its clients have a facilitated access to all
its expertise in every market. Present in over 100 countries,
Publicis Groupe employs around 100,000 professionals.
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version on businesswire.com: https://www.businesswire.com/news/home/20240229857647/en/
Altice USA/Optimum Heather Besler (631) 660-8321
Heather.Besler@alticeusa.com
Publicis Groupe/MSL Natasha Vuppuluri (630) 915-6151
Natasha.Vuppuluri@mslgroup.com
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