VSCN Visual Sciences (MM)

HBX Analytics recognized as one of five finalists in the Web Metrics category defining innovation of the past decade SAN DIEGO, Oct. 9 /PRNewswire-FirstCall/ -- Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced the company is a finalist in the Web Metrics category of the 2007 ClickZ Interactive Marketing Excellence Awards. Visual Sciences HBX(TM) Analytics, a comprehensive, easy-to-use on- demand Web analytics solution, is being recognized for its innovation in real- time analytics and unique capabilities for monitoring and measuring online customer behavior. Finalists in the 2007 ClickZ Interactive Marketing Excellence Awards were selected by the ClickZ Network community of readers and editorial staff in recognition of the technologies, companies and campaigns that made a positive difference in the online marketing industry, and innovations that moved the industry forward by providing "brilliant" examples of what can be accomplished. A panel of industry practitioners, including contributors to ClickZ.com and SearchEngineWatch.com, will determine the final winners to be announced at a gala dinner celebration in New York on Wednesday, October 24, 2007. "Our objective is to stand out as a visionary company, leading and defining the Web analytics industry, so this recognition by ClickZ readers as a provider of one of the most innovative and trend-setting Web metrics solutions from the past decade is a great compliment," said Jim MacIntyre, chief executive officer of Visual Sciences. "Visual Sciences will continue to deliver comprehensive solutions that provide enterprises with insight into online visitor and customer behavior and enable them to quickly and easily measure campaign success, ultimately obtaining their stated business objectives." Visual Sciences HBX Analytics is a comprehensive, highly scalable and easy-to-use, on-demand Web analytics solution, delivering deep insight into online visitor and customer behavior. It provides an extensive set of Web analytics reports and offers the optional HBX Visual Workstation interface for in-depth interactive visual analysis. HBX Analytics expands the dimensions of analysis beyond the tracking of basic Web sites to include the tracking of Web 2.0 technologies and content, such as streaming video and audio, RSS feeds and podcasts, to more fully analyze audience interaction. For the past several years, the ClickZ Network, a division of Incisive Media and the largest resource for interactive marketing news, information, commentary, advice, opinion, research and reference in the world, has been recognizing technologies, companies and campaigns that have made a positive difference in the online marketing industry and innovations that pushed the industry forward. This year, the ClickZ Interactive Marketing Excellence Awards will recognize ten individuals, products and companies whose achievements have defined the last decade in e-mail, video, search, behavioral targeting, Web metrics, mobile and media. "The interactive marketing industry has experienced tremendous innovation in the past decade and this year's finalists have been selected by the ClickZ community as the best of the best," said Rebecca Lieb, editor-in-chief of the ClickZ Network. "All of the finalists in the Web Metrics category truly reflect a decade of innovation, and I firmly believe they will continue to pave the way for future technological breakthroughs as pioneers in the Web analytics industry." For more information on the awards, visit http://www.clickz.com/ClickZ_story_awards_2007. About HBX Analytics HBX Analytics delivers the fundamental reporting and analysis capabilities required by companies to optimize their online business. HBX is a cost- effective, easy-to-use, on-demand solution that helps organizations achieve quick success through straightforward implementation, access to comprehensive training and dedicated support. HBX includes a variety of interfaces tailored to meet user needs and simplifies the reporting and analysis process to drive success within an organization. About Visual Sciences Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. In addition, the company's line of analytics-driven offerings leverages its analytics technology to automatically optimize Web sites and related marketing applications. Visual Sciences' flexible technology platform, Visual Sciences Technology Platform 5(TM), allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences is a registered trademark of Visual Sciences, Inc. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences' business, including, without limitation: Visual Sciences' reliance on its Web analytics services for the majority of its revenue; potential impacts on Visual Sciences' business, results of operations and common stock price resulting from the process the company is undertaking with an investment banking firm to evaluate potential strategic transactions with interested parties; blocking or erasing of cookies or limitations on the company's ability to use cookies; Visual Sciences' limited experience with real-time analytics applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company's ability to collect and use Internet user information; Visual Sciences' ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences' customers fail to renew their agreements; the risks associated with the company's indebtedness, including the risk of non- compliance with the covenants in the company's credit facility; the risk that Visual Sciences' services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences' Securities and Exchange Commission filings, including the company's annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: Visual Sciences, Inc. CONTACT: Liya Sharif, , or Patty Ladegaard, , both of JHG-Townsend for Visual Sciences, +1-858-457-4888 Web site: http://www.visualsciences.com/ http://www.clickz.com/ClickZ_story_awards_2007

Copyright