More than a dozen United employees provide
clear, easy-to-follow demonstrations of critical safety
procedures
Video was filmed inside a life-sized,
airplane-inspired sequential reaction machine designed to capture
and keep the attention of even the most frequent travelers
CHICAGO, May 16, 2024
/PRNewswire/ -- United today debuted a new onboard safety
video where more than a dozen United employees provide clear,
easy-to-follow demonstrations of critical safety procedures. The
video was filmed inside a life-sized, airplane-inspired sequential
reaction machine, with a creative concept designed to capture and
keep the attention of even the most frequent fliers. Development of
the new video began in June 2023 and
was inspired by the teams of United employees whose coordinated
actions ensure the airline operates safely. The new video will
debut on select aircraft starting May
25 and will roll out across the fleet over the summer.
"Safety is the foundation of everything we do at United," said
Sasha Johnson, Vice President of
Corporate Safety for United. "Safety starts with being prepared. We
have ongoing, rigorous safety training for our crews. And we also
make sure our customers know what to do in the event of an
emergency. We are proud that our new safety video empowers
passengers by giving them information and clear instructions."
United worked with the Federal Aviation Administration (FAA) on
the development of the safety video beginning in October 2023 through March
2024 when the video was approved. This included multiple
checkpoints along the production process, including review of the
storyboard and script before filming even began to ensure the
content met the FAA requirements.
United's New Safety Video by the
Numbers
The new video – titled "Safety in Motion" – follows a ball as it
makes its way through the sequential reaction machine, rolling and
bouncing through airplane-inspired set-ups that include chutes, a
snack cart and drink cup, seatbelts, windows, seats, directional
signage and more as real United employees demonstrate key safety
procedures. See here for a behind-the-scenes look.
"The safest safety video is one that passengers actively watch.
Our creative concept was inspired by the idea of connection and the
many moments of any given day that our employee work groups have to
connect to be able to get thousands of flights off the ground and
to their destinations safely," said Maggie
Schmerin, Chief Advertising Officer for United. "We worked
across the airline to ensure our new safety video clearly and
succinctly communicates critical information in a way passengers
can't help but watch – no matter their age, background or
experience traveling."
- 171 customized versions of the safety video to
accommodate United's 8 different aircraft types, 20 various seat
configurations on those aircraft and 18 languages
- Ten months in the making – Creative development on the
new video began in June 2023; filming
took place in October 2023 and then
the team spent the next five months on edits and translations
before the March 2023 FAA
approval
- 12 individual contraptions the ball passes through in
the machine
- 17 employees from across the airline, including flight
attendants, pilots, customer service agents, ramp service, tech
operations, the network operations center and reservations
- More than 1,000 real dominoes
- A 100-year old song, "Rhapsody in Blue" by George
Gershwin, that's been a consistent feature in United safety videos
over the years
The airline's creative agency of record, 72andSunny, production
partner, 1stAveMachine, and award-winning director Karim Zariffa worked together with United to
execute the complex camera production for the video.
United Investments in Safety Training
"Safety in Motion" demonstrates key safety procedures, mandated
to all U.S. airlines by the FAA and critical to passenger safety in
case of an emergency. United features real employees in the video,
who go through a regular schedule of updated training sessions
throughout their United career. For example, the airline's pilots
complete simulator training with instructors and evaluators every
nine months and flight attendants refresh their qualifications
every 18 months.
United recently opened a new 150,000 square-foot building at its
Flight Training Center in Denver.
Already the largest facility of its kind in the world, the Flight
Training Center has eight total buildings, more than 700,000 square
feet of training space and now has more than 52 state-of-the-art
full-motion flight simulators – providing even more training
capacity for the airline's 17,000 pilots.
Last year, United also expanded its largest Inflight Training
Center, located in Houston, to
include new classrooms, additional cabin and door trainers and a
state-of-the-art aquatic center to practice the safe evacuation of
the plane in the unlikely event of a water landing.
And since 2020, United requires pilots to participate in an
annual Pilot Professional Development training. This full-day,
interactive, in-person training exceeds FAA requirements and
industry norms by mandating all pilots, not just captains,
participate. The training also uses actual United case studies to
ensure the airline's pilots excel in self-awareness, confidence,
mentoring, and leadership. United worked closely with its Flight
Training, Flight Standards and Aviation Safety teams plus ALPA in
the 100 percent safety-focused curriculum.
For more information, visit united.com and download media assets
here.
About United
At United, Good Leads The Way. With U.S. hubs
in Chicago, Denver, Houston, Los
Angeles, New York/Newark, San
Francisco and Washington, D.C., United operates the most
comprehensive global route network among North American carriers
and is now the largest airline in the world as measured by
available seat miles. For more about how to join the United team,
please visit www.united.com/careers and more information about
the company is at www.united.com. United Airlines Holdings, Inc.,
the parent company of United Airlines, Inc., is traded on the
Nasdaq under the symbol "UAL".
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SOURCE United Airlines