BMW drivers can create personalized Pandora
Stations in the car, for the first time, on models equipped with
next gen SiriusXM with 360L radios
NEW
YORK, May 5, 2022 /PRNewswire/ -- BMW
vehicles equipped with SiriusXM with 360L radios now offer Pandora
Stations, a new in-car feature from SiriusXM that employs Pandora's
listener personalization technology and gives BMW owners the
ability to customize their own ad-free music channels in the car
that will play more of what they want to hear.
The Pandora Stations feature on SiriusXM with 360L radios is one
of the technology enhancements that have been rolled out to BMW
customers with properly equipped 2021 models. Pandora
Stations will also be available in all MY2022 and later BMW models
equipped with SiriusXM with 360L.
BMW owners create their Pandora Stations based on their favorite
artists. Pandora Stations can be accessed via the "Related"
button while an artist is playing on the "Now Playing" screen or
via "Search" to create a specific artist's Pandora Station on their
SiriusXM with 360L radio. Drivers and their passengers can
then give songs a thumbs up or thumbs down, and skip songs, to
customize the channel to play more of what they want to hear.
The user can save the Pandora Station to their vehicle Presets or
SiriusXM Favorites for easy access whenever they want to tune
in.
"Pandora Stations on SiriusXM with 360L radios bring the
in-vehicle audio entertainment experience to another level.
BMW, always at the forefront of offering the best technology
to their customers, now adds Pandora's personalization technology
to SiriusXM's extensive and diverse selection of audio
entertainment channels," said Sean
Gibbons, SVP & GM, Automotive Engineering & Product
for SiriusXM. "We're especially pleased that MY21 BMW drivers
can get access to this great feature right now, many of whom are
still enjoying their initial 12-month SiriusXM trial
subscription."
BMW owners and lessees receive a 12-month subscription to the
SiriusXM Platinum Plan with the purchase or lease of any new
SiriusXM-equipped BMW vehicle.
With the SiriusXM Platinum Plan, consumers get SiriusXM's full
lineup of varied content and the ability to create Pandora
Stations, and can also listen to SiriusXM outside their vehicles on
the SXM App and on connected devices and speakers in their homes.
For more information on all the programming that SiriusXM
offers, and all the ways subscribers can listen, visit
www.SiriusXM.com.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North
America, and the premier programmer and platform for
subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million
listeners, the largest digital audio audience across paid and free
tiers in North America, and
deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz
make it a leader in podcast hosting, production, distribution,
analytics and monetization. The Company's advertising sales arm,
SXM Media, leverages its scale, cross-platform sales organization,
and ad tech capabilities to deliver results for audio creators and
advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc.,
also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: we have been, and may continue to
be, adversely affected by supply chain issues as a result of the
global semiconductor supply shortage; the ongoing COVID-19 pandemic
has introduced significant uncertainty to our business; we face
substantial competition and that competition is likely to increase
over time; if our efforts to attract and retain subscribers and
listeners, or convert listeners into subscribers, are not
successful, our business will be adversely affected; we engage in
extensive marketing efforts and the continued effectiveness of
those efforts is an important part of our business; we rely on
third parties for the operation of our business, and the failure of
third parties to perform could adversely affect our business; we
may not realize the benefits of acquisitions and other strategic
investments and initiatives; a substantial number of our Sirius XM
service subscribers periodically cancel their subscriptions and we
cannot predict how successful we will be at retaining customers;
our ability to profitably attract and retain subscribers to our
Sirius XM service as our marketing efforts reach more
price-sensitive consumers is uncertain; our business depends in
part on the auto industry; failure of our satellites would
significantly damage our business; our Sirius XM service may
experience harmful interference from wireless operations; our
Pandora ad-supported business has suffered a substantial and
consistent loss of monthly active users, which may adversely affect
our Pandora business; our failure to convince advertisers of the
benefits of our Pandora ad-supported service could harm our
business; if we are unable to maintain revenue growth from our
advertising products our results of operations will be adversely
affected; changes in mobile operating systems and browsers may
hinder our ability to sell advertising and market our services; if
we fail to accurately predict and play music, comedy or other
content that our Pandora listeners enjoy, we may fail to retain
existing and attract new listeners; privacy and data security laws
and regulations may hinder our ability to market our services, sell
advertising and impose legal liabilities; consumer protection laws
and our failure to comply with them could damage our business;
failure to comply with FCC requirements could damage our business;
if we fail to protect the security of personal information about
our customers, we could be subject to costly government enforcement
actions and private litigation and our reputation could suffer;
interruption or failure of our information technology and
communications systems could impair the delivery of our service and
harm our business; the market for music rights is changing and is
subject to significant uncertainties; our Pandora services depend
upon maintaining complex licenses with copyright owners, and these
licenses contain onerous terms; the rates we must pay for
"mechanical rights" to use musical works on our Pandora service
have increased substantially and these new rates may adversely
affect our business; failure to protect our intellectual property
or actions by third parties to enforce their intellectual property
rights could substantially harm our business and operating results;
some of our services and technologies may use "open source"
software, which may restrict how we use or distribute our services
or require that we release the source code subject to those
licenses; rapid technological and industry changes and new entrants
could adversely impact our services; we have a significant amount
of indebtedness, and our debt contains certain covenants that
restrict our operations; we are a "controlled company" within the
meaning of the NASDAQ listing rules and, as a result, qualify for,
and rely on, exemptions from certain corporate governance
requirements; while we currently pay a quarterly cash dividend to
holders of our common stock, we may change our dividend policy at
any time; our principal stockholder has significant influence,
including over actions requiring stockholder approval, and its
interests may differ from the interests of other holders of our
common stock; if we are unable to attract and retain qualified
personnel, our business could be harmed; our facilities could be
damaged by natural catastrophes or terrorist activities; the
unfavorable outcome of pending or future litigation could have an
adverse impact on our operations and financial condition; we may be
exposed to liabilities that other entertainment service providers
would not customarily be subject to; and our business and prospects
depend on the strength of our brands. Additional factors that could
cause our results to differ materially from those described in the
forward-looking statements can be found in our Annual Report on
Form 10-K for the year ended December 31, 2021, which is filed with
the Securities and Exchange Commission (the "SEC") and available at
the SEC's Internet site (http://www.sec.gov). The information set
forth herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Media contacts for
SiriusXM:
Andrew.FitzPatrick@SiriusXM.com
Kevin.Bruns@SiriusXM.com
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SOURCE Sirius XM Holdings Inc.