Mattel Creations Celebrates Super Bowl LVIII With Exclusive Fisher-Price® Little People Collector™, Barbie®, and UNO® Championship Collectibles
30 Januar 2024 - 2:00PM
Business Wire
Fans of the San Francisco 49ers and Kansas
City Chiefs Can Now Pre-Order Must-Have Keepsakes To
Commemorate Their Favorite Team and Players Making Sports
History
With the Super Bowl fast approaching, Mattel Creations is
kicking off the competition with three NFL and NFL Players
Association officially licensed Super Bowl LVIII collectibles to
celebrate this year’s championship team. Starting today, fans of
the San Francisco 49ers and Kansas City Chiefs have a chance to
score big by pre-ordering the Fisher-Price Little People Collector™
Super Bowl set featuring detailed NFL player figures to honor this
year’s champions; the first-ever Barbie® NFL Super Bowl Champion
doll dressed in specialty fan gear; and the Super Bowl-themed UNO®
Fandom deck to liven up any family game night. All three
made-to-order Super Bowl LVIII collector sets are exclusively
available at MattelCreations.com/thebiggame; only the winning
team’s orders will be fulfilled1.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240130316050/en/
Mattel Creations celebrates Super Bowl
LVIII with exclusive Fisher-Price® Little People Collector™,
Barbie®, and UNO® Championship collectibles. (Graphic: Business
Wire)
“As football fans across the country get ready for The Big Game,
we’re thrilled to offer San Francisco 49ers and Kansas City Chiefs
superfans the chance to commemorate a historic win with these
special collectibles from our Fisher-Price, Barbie, and UNO
brands,” said Lisa McKnight, Executive Vice President & Chief
Brand Officer, Mattel. “Whichever team reigns supreme on February
11th, Mattel Creations is the place to find that must-have piece of
Super Bowl LVIII memorabilia worthy of any collection.”
The Little People Collector Super Bowl LVIII Champions set (MSRP
$30) will showcase three NFL players and one “super fan” as classic
Little People figures, representing either the San Francisco 49ers
or Kansas City Chiefs. After the champion is crowned, the set will
be fine-tuned to ensure accuracy with each football player figure
wearing a version of the jersey that their real-life NFL
counterpart wore during the game. The special edition Barbie (MSRP
$30) will arrive dressed in the winning team’s jersey and sporting
a hat and foam finger with the Super Bowl LVIII logo. The Super
Bowl LVIII UNO Fandom deck (MSRP $12) honors the 2024 Super Bowl
champion, with premium packaging featuring the team’s official
logo, cards featuring team players, and one collectible foil card
in every deck. UNO Fandom is a new premium collector segment of UNO
card games with a true fan’s perspective of their favorite
entertainment properties, sports teams and brands from popular
culture, available beginning in March.
Fans and collectors can place their pre-orders today through
February 25, 2024, at MattelCreations.com/thebiggame, with items
shipping beginning this August1.
1 Winning team orders will be fulfilled while the opposing team
orders will be refunded. Orders only valid for U.S customers.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest portfolios of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240130316050/en/
Sarah Larkin, Mattel Sarah.Larkin@Mattel.com
Mark Yasak, The Brand Amp Mark@TheBrandAmp.com
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