UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of November 2024
Commission file number: 001-41482
Jeffs’
Brands Ltd
(Translation of registrant’s name into English)
7 Mezada St.
Bnei Brak, Israel 5126112
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒
Form 40-F ☐
CONTENTS
On November 27, 2024, Jeffs’
Brands Ltd (the “Company”) issued a press release titled “Jeffs’ Brands and Deliverz.AI Sign a Binding Letter
of Intent for a U.S. Joint Venture Involving AI-Powered Fully Autonomous Robots” a copy of which is furnished as Exhibit 99.1 to
this Form 6-K.
This Form of Private Foreign
Issuer on Form 6-K, is incorporated by reference into the Company’s Registration Statement on Form F-3 (File No. 333-277188)
and Registration Statements on Form S-8 (File No. 333-269119 and File No. 333-280459), to be a part thereof from the date
on which this Form 6-K is submitted, to the extent not superseded by documents or reports subsequently filed or furnished.
EXHIBIT INDEX
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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Jeffs’ Brands Ltd |
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Date: November 27, 2024 |
By: |
/s/ Ronen Zalayet |
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Ronen Zalayet |
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Chief Financial Officer |
3
Exhibit 99.1
Jeffs’
Brands and Deliverz.AI Sign a Binding Letter of Intent for a U.S. Joint Venture Involving AI-Powered Fully Autonomous Robots
Deliverz.AI
flagship robot, Polly, is already in use at Israel’s Sheba Medical Center, ranked the 9th best hospital in
the world, according to Newsweek magazine, where it autonomously delivers chemotherapy drugs across complex hospital environments
Tel
Aviv, Israel, Nov. 27, 2024 (GLOBE NEWSWIRE) -- Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq:
JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that it has entered into a binding
Letter of Intent (“LOI”) with Deliverz.AI Ltd. (“Deliverz.AI”), a company focused on artificial intelligence
(“AI”) powered fully autonomous multi-purpose robotic platforms. The LOI outlines a plan to establish a joint venture (“JV”)
to operate exclusively in the United States, combining the strengths of both companies to introduce AI-powered fully autonomous robotic
solutions for healthcare logistics in the United States.
Deliverz.AI
specializes in autonomous navigation platforms that streamline logistics operations. Their flagship robot, Polly, is already in use at
Israel’s Sheba Medical Center, ranked by Newsweek magazine as the 9th best hospital in the world, where it
autonomously delivers chemotherapy drugs across complex hospital environments. The company’s AI-powered platforms are designed
for seamless indoor and outdoor navigation, optimizing workflows in healthcare, smart cities, and Industry 4.0 applications.
The
service robotics market is projected to reach $84.8 billion by 2028 growing from $41.5 billion in 2023, according to MarketandMarkets.
The growing adoption of robots for new applications, the surging use of Interest of Things (IoT) in robots for cost effective predictive
medicine and the increasing use of disinfection robots in hospitals are factors driving the growth of this market per MarketandMarkets.
Pursuant
to the LOI, Deliverz.AI will provide the license for its proprietary robotics technology and operational software to the JV in consideration
of a 50% equity stake in the JV, while Jeffs’ Brands will invest $1 million for a 50% equity stake in the JV. The investment will be
paid according to a phased schedule: $100,000 upon the signing of the definitive agreement establishing the JV, $100,000 when the JV
secures its first U.S. pilot project, and the remaining $800,000 will be paid in installments until the end of 2025, based on budgets
to be agreed upon in the definitive agreement.
The
JV will aim to partner with U.S. medical centers, deploying robotics solutions to improve logistics efficiency and enhance healthcare
delivery. Both companies are committed to finalizing definitive agreements within 30 days, which will include customary closing conditions,
compliance with any regulatory approvals and subject to satisfactory due diligence to be completed by each party. In the event that the
results of the due diligence are not satisfactory to one of the parties, the LOI will terminate. There is no guarantee when or if the
JV will be completed or if the JV will be successful.
About
Jeffs’ Brands Ltd
Jeffs’
Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into
vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it
aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands
Ltd visit https://jeffsbrands.com.
Forward-Looking
Statement Disclaimer
This
press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor”
created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies
and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,”
“may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,”
“estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when
discussing the JV, which is subject to the execution of binding definitive agreements and the completion of satisfactory due diligence,
the establishment of the JV and the commencement of its operations in the U.S., including partnering with U.S. medical centers and the
projected growth in the service robotics market. Instead, they are based only on our current beliefs, expectations and assumptions regarding
the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions.
Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances
that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important
factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking
statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our
ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet
our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition
and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital
expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions
in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described
in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission
(“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking
statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or
otherwise.
Investor
Relations Contact:
Michal
Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
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