Clever Leaves Enters US Consumer CBD Market
26 Januar 2022 - 2:30PM
Clever Leaves Holdings Inc. (NASDAQ: CLVR, CLVRW)
(“Clever Leaves” or the “Company”), a leading multinational
operator and licensed producer of pharmaceutical-grade
cannabinoids, today announced its entrance to the U.S. CBD market
through the launch of its consumer-oriented CBD line JoySol™.
JoySol is produced by Arizona-based Herbal Brands, Inc. (“Herbal
Brands”), an established consumer goods manufacturer, wholesaler
and direct-to-consumer e-tailer and a wholly-owned subsidiary of
Clever Leaves.
Clever Leaves’ consumer brands division is introducing JoySol
with high-quality CBD, minor cannabinoids and proprietary terpene
blends at a mass-market-accessible price point. JoySol launches
with oil drop blends, gummies and topicals that comprise a unique
CBD Daily Care System, with easy-to-use products specific to each
segment of the day – morning, mid-day and evening. The CBD Daily
Care System is now available at joysol.com.
“CBD is a rapidly growing segment in the self-care and wellness
category, yet we believe there is a dearth of high-quality product
offerings and brands for both early-adopters of CBD and consumers
which have not yet adopted products containing CBD,” said Kyle
Detwiler, CEO of Clever Leaves. “The launch of JoySol makes CBD
easily accessible to the everyday individual via a
direct-to-consumer approach that marks our entry into the U.S.
cannabinoid consumer market.”
“We want everyday consumers, from school teachers to
construction workers to stockbrokers, to get more out of life, so
we have leveraged CBD and other cannabinoids along with exclusive
terpene blends to help support the body and mind,” said Bonnie
Brown, Herbal Brands VP of Marketing.
Clever Leaves acquired Herbal Brands in 2019. Since the
acquisition, Herbal Brands has expanded its access to more than
20,000 retail distribution points in the U.S. through sales of its
well-established nutraceutical products. Clever Leaves believes
this provides a strategic entry point and competitive advantage to
the U.S. market as cannabinoids become federally legal and
regulated.
About Clever Leaves Holdings Inc.Clever Leaves
is a multinational cannabis company with an emphasis on
ecologically sustainable, large-scale cultivation and
pharmaceutical-grade cannabinoid processing as the cornerstones of
its global cannabis business. With operations and investments in
the United States, Canada, Colombia, Germany and Portugal, Clever
Leaves has created an effective distribution network and global
footprint, with a foundation built upon capital efficiency and
rapid growth. Clever Leaves aims to be one of the industry’s
leading global cannabis companies recognized for its principles,
people, and performance while fostering a healthier global
community. Clever Leaves has received multiple international
certifications that have enabled it to increase its export and
sales capacity from its Colombian operations, including European
Union Good Manufacturing Practices (EU GMP) Certification, a Good
Manufacturing Practices (GMP) Certification by Colombia National
Food and Drug Surveillance Institute - Invima, and Good
Agricultural and Collecting Practices (GACP) Certification. Clever
Leaves was granted a license in Portugal from Infarmed – the
Portuguese health authority – which allows Clever Leaves to
cultivate, import and export dry flower for medicinal and research
purposes. In addition, the Portuguese operation was also granted by
Control Union Certifications to be compliant with GACP and GAP from
EMEA and WHO, as well as with CUMCS – G.A.P.
For more information, visit https://cleverleaves.com/en/home/
and follow Clever Leaves on Twitter and LinkedIn.
About JoySolJoySol is a brand
from Herbal Brands, the US nutraceutical division of Clever
Leaves, a multinational cannabis company with an emphasis
on ecologically sustainable, large-scale cultivation of
pharmaceutical-grade processing.
Clever Leaves Press
Contacts:McKenna MillerKCSA Strategic
Communications+1-347-487-6197mmiller@kcsa.com
Diana SigüenzaStrategic Communications
Director+57-310-236-8830diana.siguenza@cleverleaves.com
JoySol Press Contact:Nikki
Gersten+1 503-317-9024nikki.gersten@herbalbrands.com
JoySol Commercial Inquiries:Angela JohnsonVice
President Sales – Herbal
Brands+1-828-490-8140Angela.Johnson@herbalbrands.com
Clever Leaves Commercial
Inquiries:Andrew MillerVice President Sales - EMEA, North
America, and
Asia-Pacific+1-416-817-1336andrew.miller@cleverleaves.com
Clever Leaves Investor
Inquiries:Cody Slach and Jackie KeshnerGateway Investor
Relations+1-949-574-3860CLVR@gatewayir.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6ed24f9f-248c-4303-956a-a8efb6a4c8c3.
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