Eurovestech PLC Dentsu Digital Fund invests in Maxifier Limited
30 August 2012 - 8:02AM
RNS Non-Regulatory
TIDMEVT
Eurovestech PLC
30 August 2012
30 August 2012
Eurovestech plc
("Eurovestech" or "Company")
Dentsu Digital Fund invests in Maxifier Limited
Eurovestech is pleased to announce that Dentsu Digital Holdings,
Inc. ("DDH"), which actively invests in emerging digital companies
through its Dentsu Digital Investment Business Limited Partnership
(also known as the Dentsu Digital Fund), has made a strategic
investment in Maxifier Limited ("Maxifier"), a global leader in
inventory revenue management. Following this investment,
Eurovestech now holds 35.7 per cent. of the fully diluted share
capital of Maxifier. Eurovestech's holding has a carrying value of
GBP6.5 million.
The investment will see the Dentsu Group collaborate with
Maxifier, particularly through its technology-driven digital
communication subsidiary Cyber Communications, Inc., examining
joint business development plans that encompass the entire Asian
market.
Maxifier, is a leading online advertising technology provider,
working with premium publishers and ad networks to empower them to
unlock and maximise the value of their total inventory. Using
Maxifier's ADMAX solution, companies can increase advertising
effectiveness by improving campaign and inventory performance to
drive higher yields and deliver optimum revenues and margins.
To date Maxifier has managed more than 70 billion impressions
for leading publishers and media companies including Forbes, The
Guardian, IPC and Bauer Media.
Mutsumi Imaizumi, COO at DDH stated "For DDH, this represents
both a monetary investment and a business investment. As well as
providing capital investment, we will also be working in
partnership with Maxifier to develop opportunities to drive the
adoption of solutions that help grow the online advertising
market."
Richard Bernstein, Chief Executive of Eurovestech commented:
"This investment is a big vote of confidence in Maxifier. I am
delighted that Maxifier is now working with one of the leading
innovators in global advertising and excited at the prospect of
collaborating in Japan and throughout the rest of Asia."
About Maxifier:
Maxifier's cutting-edge solution encompasses advanced ad
optimisation and inventory management, coupled with a business
intelligence engine, all delivered on a single interface. From
measuring and optimising campaign performances, forecasting and
managing global inventories, developing new advertising packages
and increasing sales and profitability, Maxifier benefits all areas
of the business, including ad operations, sales teams and senior
management. With offices in the US, UK and Russia, as well as a new
office in Japan, empowering them to deliver maximum value and ROI
for their clients.
ENQUIRIES:
Eurovestech plc
Richard Bernstein Tel: 020 7478 9070
This information is provided by RNS
The company news service from the London Stock Exchange
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