Jose Cuervo Introduces New Silver Tequila
16 März 2009 - 12:30PM
PR Newswire (US)
NEW YORK, March 16 /PRNewswire-FirstCall/ -- Jose Cuervo today
announced the launch of Jose Cuervo Especial Silver, the newest
premium Silver Tequila to join the world's leading Tequila
portfolio. This fine spirit was developed with a single goal in
mind: to make the smoothest Tequila possible. Bottled immediately
following distillation, Jose Cuervo Especial Silver, better known
as Cuervo Silver, is noted for its exceptionally smooth, distinct
flavor. Cuervo Silver has a pleasant, well-balanced aroma that
combines spicy black pepper and hints of agave. Its taste is a
perfectly balanced mixture of sweetness and acidity, complemented
by black pepper notes on the palate. Known for its smooth, clean
finish, Cuervo Silver has an essence of spice without the harsh,
throat burn and is best enjoyed chilled in a shot. "Over the past
few years, we have seen a significant increase in popularity for
Silver tequilas, but the market lacks a quality liquid at the
premium price point," said Gerry Reid, Managing Director, Jose
Cuervo International. "Cuervo Silver is our answer to this
opportunity and brings a new, smooth Tequila to all those who enjoy
the finest spirits but are looking for something innovative." "We
are excited to launch the first ever line extension of the world's
number one selling Tequila, Jose Cuervo Especial Gold," added Toby
Whitmoyer, Brand Director, Jose Cuervo. "Jose Cuervo Especial
Silver is a spectacular addition to a portfolio designed to meet
the diverse needs of our consumers and the many occasions in which
they enjoy our products." The launch will be supported by a fully
integrated marketing effort that includes television, radio digital
and out-of-home advertising and on-premise and off-premise
sampling. Jose Cuervo Especial Silver will be available nationwide
this month wherever Jose Cuervo Especial Gold is sold (grocery,
liquor, club and drug stores) in 50mL, 200mL, 375mL, 750mL, 1L and
1.75L sizes. The suggested retail price for Jose Cuervo Especial
Silver will be $17.99 for a 750mL size (prices may very per
market). For more information, visit http://www.cuervo.com/. Please
appreciate and enjoy the smoothness of Jose Cuervo Especial Silver
responsibly. About Jose Cuervo Jose Cuervo is the largest producer
of Tequila throughout Mexico and around the world. The Jose Cuervo
portfolio of Tequilas includes Jose Cuervo Especial Gold, the
world's best-selling Tequila, Jose Cuervo Black Medallion, Jose
Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la
Familia, Jose Cuervo Golden Margarita, Authentic Jose Cuervo
Margaritas and Jose Cuervo Margarita Mix. For more information,
visit http://www.cuervo.com/. ABOUT DIAGEO Diageo (Dee-AH-Gee-O) is
the world's leading premium drinks business and industry leader in
promoting responsible drinking, with an outstanding collection of
beverage alcohol brands across spirits, wines, and beer categories.
These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines. Diageo is a global company,
trading in more than 200 countries around the world. The company is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its
people, brands, and performance, visit us at
http://www.diageo.com/. Celebrating life, every day, everywhere,
responsibly. Media Contacts: Alexandra Sklansky Greg Leonard Taylor
Diageo 212-714-5702 646-223-2111 DATASOURCE: Diageo CONTACT:
Alexandra Sklansky, Taylor, +1-212-714-5702, ; or Greg Leonard,
Diageo, +1-646-223-2111, Web Site: http://www.cuervo.com/
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