IP intelligence from Clarivate also unveils a boom in online
trade and an increase in demand for craft drinks
LONDON, Dec. 16, 2020 /PRNewswire/
-- Clarivate Plc (NYSE:CCC), a global leader in
providing trusted information and insights to accelerate the pace
of innovation, today released a new report that explores the
drivers, dynamism and state of innovation in the global alcoholic
beverage industry.
'Distilling the IP dynamics of the alcoholic beverage
industry' uncovers a significant geographic
shift, with Mainland China emerging as a prominent contributor on
both supply and demand sides. Mainland China has filed more trademark applications in
alcoholic beverage categories, WIPO's Nice class 32 and 33, than
the rest of the world combined since 2017, based on trademark
intelligence from CompuMarkTM. Furthermore, Mainland
China is a leading innovator across the alcoholic drinks
intellectual property (IP) lifecycle with 30,645 inventions from
2000 to present according to data from Derwent World Patents
IndexTM (DWPI), being far ahead of all other nations.
The report further reveals the impact of changing consumer behavior
on alcoholic beverage companies' branding and product development
strategies. Consumers are showing a preference for craft drinks
such as craft beer. In the United
States for instance, craft beer sales rose 4% last year in
spite of a drop in overall beer sales.[1] Craft beer demand is
also boosting Mainland China's beer consumption. This surging
demand is accelerating inventions in the beer category, led by
innovators in Mainland China, Japan and the United
States, with the latter surpassing Germany in 2016 to move into third
place[2].
In another sign of the craft drinks trend, consumers in the
United Kingdom have embraced gin
from craft distilleries propelling gin back to popularity after
years of falling consumption[3]. Today, there are more than 441 gin
distilleries in the United
Kingdom, more than double the number of five years
ago.[4] Trademark applications for gin have
surged since 2016 and expected to triple from 1,012 in 2016 to over
3,000[5] by the end of this year, growing at a faster rate than
other major alcoholic beverages such as beer, wine, whisky and
vodka.
Despite the global pandemic depressing on-premise alcohol sales,
booming online sales means the market for alcoholic beverages is
expected to increase from $515
billion last year to $528
billion at the end of 2020.[6] However most alcoholic
beverage brands have not enhanced their web presence beyond a
standard .COM homepage. Name spaces previously offered by the
Internet Corporation of Assigned Names and Numbers (ICANN) in 2012
such as .GIN, .WHISKEY, .TEQUILA and .SCOTCH are yet to be
acquired. This represents an un-tapped opportunity and the next TLD
application window could offer forward-thinking distilleries an
opportunity to own a name space.
Jeff Roy, President, IP Group,
Clarivate, said, "The alcoholic beverage industry continues to
adapt, evolve and flourish despite unpredictable market dynamics
and changing consumer preferences. By tapping into the power of
integrated insights from our trademark, patent, and case law
data, we have an understanding of the innovation lifecycle and can
project the likely trajectory of trends and their possible impact
on the beverage industry. Relevant, timely IP intelligence and
brand protection solutions can empower alcoholic beverage companies
with commercial intelligence to help them identify new revenue
opportunities, compete more effectively, and accelerate
go-to-market with confidence."
Download the report 'Distilling the IP dynamics of the
alcoholic beverage industry'.
About Clarivate
Clarivate™ is a global leader in providing solutions to
accelerate the lifecycle of innovation. Our bold mission is to help
customers solve some of the world's most complex problems by
providing actionable information and insights that reduce the time
from new ideas to life-changing inventions in the areas of science
and intellectual property. We help customers discover, protect and
commercialize their inventions using our trusted subscription and
technology-based solutions coupled with deep domain expertise. For
more information, please visit clarivate.com.
Clarivate Media
Contact:
Sofia Nogues, Senior
External Communications Manager
media.enquiries@clarivate.com
|
[1] Brewers Association,
https://www.brewersassociation.org/statistics-and-data/national-beer-stats/
[2] Source: Derwent World Patents Index
[3] Gin Foundry, "Sipsmith",
https://www.ginfoundry.com/gin/sipsmith-gin/, Oct 13
[4] Mail Online, "Gin boom sees number of new distilleries in
the UK rocket by 22% in a year – with more operating in
England than Scotland",
https://www.dailymail.co.uk/news/article-8062685/Gin-boom-sees-number-new-distilleries-UK-rocket-22-year.html,
Mar 20
[5] Source: CompuMark
[6] Research and Markets, "Global Alcoholic Beverages Market
Report (2020to 2030) - COVID-19 Impact and Recovery",
https://www.globenewswire.com/news-release/2020/05/19/2035460/0/en/global-alcoholic-beverages-market-report-2020to-2030-covid-19-impact-and-recovery.html#:~:text=The%20global%20alcoholic%2Dbeverages%20market%20is%20expected%20to%20grow%20from,(CAGR)%20of%202.6%25.&text=The%20market%20is%20then%20expected,reach%20%24647.7%20billion%20in%202023,
May 20