NEW YORK, Dec. 6, 2018
/PRNewswire/ -- The Science Project, a design agency positioned at
the forefront of the new retail landscape, has launched a brand new
approach to malls at Scottsdale Fashion Square.
Malls are evolving and responding to changing customer
behaviors, and destinations like Scottsdale Fashion Square are on
the cutting edge. New campaigns and messaging must be innovative
and targeted and capture customers wherever they are. The Science
Project focused on creating a destination that not only tells
customers why they should come experience the mall, but engages
them in a conversation making them part of the story.
The brand new luxury wing at Scottsdale Fashion Square is
setting a new standard for shoppers and brand partners, while still
offering traditional retail. The Science Project brought this
exciting development to life with an innovative launch campaign
that introduces brand messaging, activates social media and
programming platforms, and creates exciting new programs for brand
partners unique to this exciting and evolving industry.
"The launch of the elevated luxury wing at Scottsdale Fashion
Square is the perfect opportunity to engage our customers in this
exciting next chapter of the property's brand," said Sherry DeCovich, AVP, Marketing, Macerich. "The
new campaign from The Science Project is fashionable, relatable and
progressive – and shares our story through the eyes of our own
shoppers."
About The Science Project
The Science Project is a strategic consulting and creative
innovation agency specializing in extracting new value from
existing spaces. They work with modern Brands, Retailers and
Property Owners to capitalize on changing consumer behaviors. For
more information on how they brand and market properties, create
innovative shopping experiences, and build innovative digital
infrastructure, visit www.tspxyz.com.
For more information contact marianne@tspxyz.com.
About Scottsdale Fashion Square
Scottsdale Fashion Square is one of the nation's premier
shopping destinations. With 1.9 million square feet, and 200+ shops
and restaurants in all, Scottsdale Fashion Square features more
than 40 of the world's finest luxury and contemporary brands
including Gucci, Cartier, Bottega Veneta, Bulgari, Prada, Nobu,
Saint Laurent, Salvatore Ferragamo,
Burberry and David Yurman, plus
Sephora, lululemon, Tesla, Anthropologie and others. As well,
premium workplace operator Industrious will open a major new
coworking space at the property in January
2019. Additional information about Scottsdale Fashion Square
can be obtained from its website: www.fashionsquare.com.
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SOURCE The Science Project