HOLLYWOOD, Fla., Jan. 22, 2018 /PRNewswire-USNewswire/ --
Supermodel Izabel Goulart posted a
video today on the newly relaunched Elbi app in support of her
favorite cause, the Diabetes Research Institute. Elbi is a
charitable giving app that provides a seamless user experience by
enabling them to make fast and convenient $1 micro-donations with Apple Pay. Users are
rewarded by earning "Love Coins" to
get hot items from top luxury brands, like Louis Vuitton, Fendi, David Yurman, Christian
Louboutin, and Adidas, among others, in return for reacting
and donating to Elbi's partner charities, including the Diabetes
Research Institute Foundation (DRIF).
"I got involved with the Diabetes Research Institute because my
brother, when he was almost 1 year old, he got diagnosed with
diabetes type 1," explains Goulart in the video. "I'm very proud of
the Diabetes Research Institute because they fight every day…with
their scientists, with their doctors – to find a cure."
Goulart has been involved with the DRIF since 2009 when she took
on the role of International Ambassador for the organization. A
native of Brazil, Goulart has
traversed the world in her work as a model and helps to raise
awareness for the cure-focused work of the Diabetes Research
Institute through her travels. Best known for having been one of
Victoria's Secret Angels from 2005 to 2016 and for her work with
Armani Exchange, Goulart more recently has become an avid exercise
enthusiast who gives fitness, health, and workout tips on her
Instagram feed (@izabelgoulart).
Goulart continues to show her support for the DRIF with this
recent upload of her personal video on the Elbi app, which was
co-founded by her friend and fellow model, Natalia Vodianova.
VIEW an excerpt of the video here>
https://www.diabetesresearch.org/Izabel-Goulart-shows-love-for-the-DRIF-via-elbi
According to an Elbi press release, Vodianova said, "On social
media, it has been ingrained within us to 'like' posts, as shared
by our network, as a form of acknowledgement, acceptance and
resonance. We encourage users to 'love,' which is stronger than
'like,' because with each tap of the Love Button you are easily and
securely donating $1 towards a
meaningful cause with Apple Pay."
Co-founder Timon Afinsky explained the meaning behind the app's
name, which is pronounced like the letters L-B, representing the
app's Love Button but also "Little-Big, meaning that little actions
can bring big difference," he said.
Users can download Elbi on the App Store (http://bit.ly/ElbiApp)
to watch Goulart's full video, then "react" or donate to the cause;
100% of proceeds go to the organization.
The mission of the Diabetes Research Institute Foundation is to
provide the Diabetes Research Institute with the funding necessary
to cure diabetes now. The Diabetes Research Institute at the
University of Miami Miller School of
Medicine leads the world in cure-focused research. As the largest
and most comprehensive research center dedicated to curing
diabetes, the DRI is aggressively working to develop a biological
cure by restoring natural insulin production and normalizing blood
sugar levels without imposing other risks. Researchers have already
shown that transplanted islet cells allow patients to live without
the need for insulin therapy. Some study participants have
maintained insulin independence for more than 10 years. The DRI is
now building upon these promising outcomes by developing a DRI
BioHub, a bioengineered "mini organ" that mimics the native
pancreas. While various BioHub platforms are being tested in
preclinical and clinical studies, the DRI is also developing
strategies to eliminate the need for anti-rejection drugs and reset
the immune system to block autoimmunity. For more information,
please visit DiabetesResearch.org, call 800-321-3437, or Tweet
@Diabetes_DRI.
View original content with
multimedia:http://www.prnewswire.com/news-releases/supermodel-izabel-goulart-shows-love-for-the-diabetes-research-institute-foundation-through-charitable-giving-app-elbi-300586330.html
SOURCE Diabetes Research Institute Foundation