SCFR Security First International Holdings Inc (PK)

LAS VEGAS, NV – Security First International Holdings, Inc.
(Pink Sheets: SCFR.PK) announced
today that it was upgraded to Current Information reporting tier on the OTC
Markets Pink Sheets as of February 1, 2013.

The
upgrade follows the Company's posting of a Quarterly Report, an Initial Company
Information and Disclosure Report and an Attorney Letter with Respect to
Current Information, revised Disclosure reports and Attorney Letter with
Respect to Revised Reporting all posted on the OTC News and Disclosure Service
(http://www.otcmarkets.com/stock/scfr/quote ).

We are
pleased to be able to provide our stockholders with the additional transparency
of the Current Information tier," said Teresa Ambroz, Chief Executive
Officer. We always keep our stockholders informed, and we believe that
providing Current Information will further those efforts. We appreciate the
advice of our Counsel in getting this upgrade." Brian Fowler, President
further stated that, "Security First International Holdings Inc. will now
focus on expansion of the business as M-Cash™ plans to capitalize
on the market of issuers reporting an excess of $120 million in cardholder fee
revenue as it
commences its focus on the new M-Cash™ Market as a mobile shopping portal for
re-loadable prepaid card holders to shop for discounted name brand products
directly from their Android phone.  

About Security First
Holdings International Inc. (SCFR.PK)

Security First International Holdings is a
company focused on providing innovative financial payment products and services
to consumers globally. We provide new possibilities for the mobile commerce
market through technology and platforms that will create a meaningful financial
impact on all consumers. Through a mobile technology that works in combination
with Android devices, direct carrier billing and prepaid reloadable cards;
Security First International Holdings, Inc. is re-defining the conventional
application of funding sources for prepaid reloadable cards. A technology
company redefining mobile shopping, Security First International Holdings, Inc.
is bringing together alternative consumer financing solutions designed to
create a consumer mobile shopping lifestyle that is a more connected, powerful
experience.

Our mission is to be the leader in innovative consumer
financial products.

More information about Security First International Holdings, Inc.
is available at:

www.scfrinc.com 

https://play.google.com/store/apps/details?id=com.wMCash

http://www.youtube.com/user/mcashpromo

https://www.facebook.com/MCashOfficial

https://twitter.com/MCash_Official/followers

FORWARD-LOOKING DISCLAIMER

This press release may contain forward-looking
statements, including statements about the business plan and prospective
financial condition of Security First Holdings International,
Inc. The forward-looking statements are subject to risks and
uncertainties, including that the parties may not complete the transaction or
that when completed, the transaction might be different than presently
contemplated. Readers should not place undue reliance on the forward-looking
statements. Security First Holdings International,
Inc. does not undertake any obligation to publicly revise these
forward-looking statements to reflect subsequent events or circumstances. In
addition, any forward-looking statements regarding expected industry patterns
and other financial and business results that involve known and unknown risks,
uncertainties and other factors may cause our actual results, levels of
activity, performance or achievements to differ materially from results
expressed or implied by this press release. Such risk factors include, among
others: whether Security First Holdings
International, Inc. can successfully execute its operating plan; its
ability to integrate acquired companies and technology; its ability to retain
key employees; its ability to successfully combine product offerings and
customer acceptance of combined products; general market conditions; and
whether Security First Holdings International, Inc. can
successfully develop new products and the degree to which these gain market
acceptance. Actual results may differ materially from those contained in the
forward-looking statements in this press release.

©2012 Security First International Holdings,
Inc. (SCFR). The
information contained herein is subject to change without notice. The only
warranties for SCFR products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should be
construed as constituting an additional warranty. SCFR shall not be liable for
technical or editorial errors or omissions contained herein.

For more information, contact: info@scfrinc.com  

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