Adams Golf (OTCBB:ADGO), the leader in hybrid iron technology and maker of the best selling hybrid iron franchise of all time, announces the launch of its new Idea a3 Hybrid Irons with Boxer Technology�. Idea a3 is a hybrid iron set with a revolutionary mix of high performance and forgiveness. The hybrids feature breakthrough shaping and offer a category-leading Moment of Inertia (MOI), which is up to 70% higher than the other leading hybrids in its class. This emphasis on hybrids, along with the transitional mix of hollow-back mid irons and cavity-back short irons takes hybrid iron set design to a new level. The progressive flow of the Idea a3 set includes three Boxer� hybrids, two hollow-back mid irons, and three cavity-back short irons. The performance, playability and unique look of the Boxer� hybrids set a new standard in the category. No other hybrids have achieved an MOI level of 3350 � translating into more distance, accuracy and greater forgiveness. Next are the hollow-back 6 and 7 irons with progressive offset, which transition the launch conditions between the Boxer� hybrids and the short irons for consistent yardage gapping. Rounding out the set are the 8-PW cavity-back short irons, which have been reshaped for maximum forgiveness and playability, yet will still appeal to the better player. �With the unique design of Idea a3, we�ve raised the bar in delivering the best combination of forgiveness, playability and versatility in a hybrid iron set,� stated Chip Brewer, Adams Golf president and CEO. �Our engineers stepped up the challenge of developing a set with performance results that exceed anything in the category, including our highly regarded Idea a2 set.� Available in Men�s, Senior & Women�s 8-piece hybrid iron sets. Single hybrids- men�s, senior and women�s models. Shafts: Men�s - ProLaunch Red 80-gram & True Temper Steel Players Lite 110-gram. Senior�s � Aldila Graphite 65-gram. Women�s � Aldila Graphite 55- gram. Flex: Men�s � Reg., Stiff, X-Stiff; Senior � Lite and Women�s. Grip: Tour Traction Pricing: $799.99 for graphite and $699.99 Shipping: June 1, 2007 This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K's, 10-Q's and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.
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