Naturally Advanced Technologies Names Jay Nalbach Chief Marketing Officer
31 August 2011 - 2:55PM
PR Newswire (Canada)
VANCOUVER, BC and PORTLAND, OR, Aug. 31, 2011 /CNW/ -- VANCOUVER,
BC and PORTLAND, OR, Aug. 31, 2011 /CNW/ - Naturally Advanced
Technologies Inc. (the "Company") (OTCBB: NADVF) (TSXV: NAT) is
pleased to announce the appointment of Jay Nalbach as its Chief
Marketing Officer, a newly-created position. With more than 16
years in the sports and fashion industries, Nalbach adds deep
experience in brand and product marketing as well as go-to-market
strategy to the NAT executive team. In this new position, Nalbach
will lead all marketing and key partner relationships for the
company. "We're very excited to welcome Jay to the team at this
critical point in our company history," said Ken Barker, CEO of
NAT. "His experience growing business and securing market share for
major global brands like adidas, Reebok and Fila will impact the
adoption of our CRAiLAR fiber as we move ahead with a focus on
large global brand partnerships." Prior to joining NAT, Nalbach
served as Brand Director at adidas Group Japan KK, leading the
execution of subsidiary brand Reebok's first ever 360-degree
product and marketing campaigns in Japan. Before this he was Global
Head of Men's Lifestyle Footwear for Reebok International. This
came at the critical post-acquisition period of Reebok by adidas.
Prior to joining NAT, Nalbach held senior roles with adidas AG,
including key work with Reebok, adidas Originals, Foot Locker
Europe in footwear, apparel, supply chain and account management.
His time with adidas, where he began in 1995, paused briefly for a
nearly three-year senior role with Fila International. Nalbach's
deep experience has given him remarkable global exposure, having
held positions in the U.S., UK, Japan, The Netherlands and working
extensively in Italy and Germany. Long-term, NAT intends for this
to be a significant asset to its growth plans. "The science behind
our CRAiLAR fiber is unlike anything available in the world today,"
said Nalbach. "From the way the fiber is sustainably grown and
processed, to how it is integrated with global brands like Hanes,
this represents a massive opportunity in terms of how we live as
consumers and how the brands you love enable you to feel better
about buying their products." After a significant period of
research and development, NAT has signed purchasing or development
agreements with HanesBrands, Georgia-Pacific, Levi Strauss and
Company, Cintas Corporation and Ashland Inc. since March 2011.
About Naturally Advanced Technologies Inc. Naturally Advanced
Technologies Inc. develops renewable and environmentally
sustainable biomass resources from flax, hemp and other bast
fibers. The Company, through its wholly owned subsidiary,
CRAiLAR(r) Fiber Technologies Inc., has developed proprietary
technologies for production of bast fibers, cellulose pulp, and
their resulting by-products in collaboration with Canada's National
Research Council. CRAiLAR technology offers cost-effective and
environmentally sustainable processing and production of natural,
bast fibers resulting in increased performance characteristics for
use in textile, industrial, energy, medical and composite material
applications. The Company was founded in 1998 as a provider of
environmentally friendly, socially responsible clothing. For more
information, visit www.naturallyadvanced.com. Neither the TSX
Venture Exchange Inc. nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this
release. Forward-Looking Statement Disclaimer This news release
includes certain statements that may be deemed "forward-looking
statements". All statements in this news release, other than
statements of historical facts, are forward-looking statements.
Forward-looking statements or information are subject to a variety
of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks
and uncertainties relating to: any market interruptions that may
delay the trading of the Company's shares, technological and
operational challenges, needs for additional capital, changes in
consumer preferences, market acceptance and technological changes,
dependence on manufacturing and material supplies providers,
international operations, competition, regulatory restrictions and
the loss of key employees. In addition, the Company's business and
operations are subject to the risks set forth in the Company's most
recent Form 10-K, Form 10-Q and other SEC filings which are
available through EDGAR at www.sec.gov. These are among the primary
risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements. To view this
news release in HTML formatting, please use the following URL:
http://www.newswire.ca/en/releases/archive/August2011/31/c7437.html
p bMedia Contact:/bbr/ Ryan Leverenzbr/ Lew Leverenz Associatesbr/
(415) 999-1418br/ a
href="mailto:ryan.leverenz@gmail.com"ryan.leverenz@gmail.com/a /p p
bInvestor Contact:/bbr/ Rick Anguillabr/ Guidance Counselbr/ (503)
820-3565br/ a href="http://ir@naturallyadvanced.com"ir@/aa
href="mailto:ir@naturallyadvanced.com"naturallyadvanced.com/a /p p
bCorporate Officer:/bbr/ Guy Prevostbr/ CFObr/ (866) 436.7869br/ a
href="mailto:ir@naturallyadvanced.com"ir@naturallyadvanced.com/a /p
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