FanLogic Interactive Inc. (TSXV:FLGC) (OTCQB:FNNGF) is pleased to
announce its first contest and promotional event, driven by social
media influencers. This marketing model exposes customers to a
proprietary influencer marketing network, which FanLogic is
organically growing. This proprietary network will allow customers
to use its wide range tools and outcomes to generate higher ROI in
their own marketing campaigns. FanLogic believes it is now offering
a unique value proposition to this rapidly growing
multi-billion-dollar industry.
Both contests will promote sponsoring brands by
offering contestants access to VIP prizes and experiences at the
2018 Coachella Valley Music and Arts Festival, one of the largest,
annual outdoor music festivals to be held in Coachella Valley,
California April 13th to April 22nd. FanLogic will execute a
second contest during the Governors Ball, to be held in New York
City this June. Many of the biggest names in music and
entertainment attend both events. FanLogic’s partner in this
campaign, Rafael Luciano of My Time Entertainment, an experienced
marketer in influencer marketing states, “Adding data collection to
influencer marketing is a game changer by giving brands
quantifiable leads from their influencer marketing initiatives. The
tangible audience connection that transpires around these events is
a prime example of brands utilizing influencers to endorse their
products and messaging.”
“This introduction to the influencer marketing
world opens up an entirely new revenue stream for FanLogic,” said
Randy Brownell, FanLogic CEO. “We are well positioned to capitalize
on this industry with our current software platform and
offerings.”
Invited to participate in this exclusive event
are select celebrities and influencers including Director X,
Vanessa Hudgens, Ashley Graham, Jenna Frumes, Shay Mitchell,
Justine Skye, Monique Coleman, Bre-Z, Chloe Grace Moretz, and more.
Using FanLogic Connect™, brands represented by influencer marketing
can get demographics and analysis data, as well as adapting to the
changing nature of modern marketing. The long list of VIPS and
tastemakers associated with this event will promote the contest to
their tens of millions of followers.
The Coachella promotional event is sponsored by
a consortium of beauty, fashion, and tech companies, and has
transformed one of Palm Springs’ most decadent estates into the
ultimate influencer getaway. Situated on 12.1 acres, this
desert oasis encompasses multiple houses, a tennis court, indoor
and outdoor pools, a riding ring and stables, a 20+ car garage, and
its own helicopter pad.
The property’s three central homes have been sponsored by All
Public Art, Bubblo, and Roadstarr Motorsports. On-property
guests include Jamie Foxx, Amber Rose, Angela Simmons, Vanessa
Simmons, Christina Milian, Terrence J., Golden Barbie, Lenny S.,
and Kristinia DeBarge. Beauty company, Kanvas Skin Care, has
created an luxe on-site spa, which offers premium treatments
including massages and facials for houseguests.
About the lead sponsors:Roadstarr Motorsports is
the premier institution and the leader in refining automotive
boutique tuning for European and Exotic automobiles.
About Bubblo --An Al powered discovery app and
marketing platform that shows users the Top 5 bars, clubs, and
restaurants to go out to based on a curated analysis of social
media data and review site data. The app harnesses the power of the
blockchain to empower users to commoditize their personal data and
bargain it with businesses in exchange for deals, discounts and
prizes. Businesses and 3rd parties in return can retarget customers
and gather valuable consumer insights from the data on the
blockchain. Bubblo is the world's first marketplace for the
discovery, analysis and exchange of data. Visit us at
Bubbloapp.com!
About All Public Art--A peer-to-peer mobile app
and website that helps artists (sellers) and collectors (buyers) to
interact directly in a transparent art marketplace. By utilizing
blockchain technology as the foundation of its platform, APA
intends to provide security, transparency, and empowerment to
artists and art enthusiasts. AllPublicArt.com is impacting the
global art community by helping us to discover thousands of new
artists while providing a new, safe and exciting marketplace for
art lovers to enjoy.
About Kanvas Skin Care--Developed by Thai Morrison, a licensed
esthetician and founder of Koffee Day Spa, Kanvas Skin Care
provides high quality products for all skin types at an affordable
price and through its Kanvas md, medical grade line to treat
specific skin conditions. From oily to dry skin, fine lines and
wrinkles, to age spots and hyperpigmentation, Kanvas and Kanvas md
have the products to treat all skin conditions, particularly those
common in African-Americans and other people of color. Known as
“the healthy skin care expert”, Thai Morrison and Kanvas Skin Care
have been featured in numerous media outlets including Pop Sugar,
USA Today, Brides Magazine and D Magazine.
FanLogic is driving the next evolution in brand
awareness and consumer loyalty utilizing Data Analytics
Gamification and social influencer marketing. FanLogic is a brand
referral platform used to drive leads and increase brand
engagement. FanLogic’s digital lead and sales generation success is
driven through its proprietary peer to peer referral based
contests, loyalty programs and incentives, coupons, sweepstakes,
charitable initiatives, branded games, 50/50 lotteries and charity
draws, and social daily fantasy sports and entertainment
contests.
For more information about FanLogic, visit
http://FanLogicInteractive.com or contact Randy Brownell, CEO,
rbrownell@fanlogic.com or 888-330-0759.
Reader Advisory Certain information set forth in
this news release contains forward-looking statements or
information (“forward-looking statements”), including details about
the business of the Corporation and the use of proceeds from the
Offering. By their nature, forward-looking statements are subject
to numerous risks and uncertainties, some of which are beyond the
Corporation's control, including the impact of general economic
conditions, industry conditions, volatility of commodity prices,
currency fluctuations, environmental risks, operational risks,
competition from other industry participants, stock market
volatility, and the ability to access sufficient capital from
internal and external sources. Although the Corporation believes
that the expectations in its forward-looking statements are
reasonable, its forward-looking statements have been based on
factors and assumptions concerning future events which may prove to
be inaccurate. Those factors and assumptions are based upon
currently available information. Such statements are subject to
known and unknown risks, uncertainties and other factors that could
influence actual results or events and cause actual results or
events to differ materially from those stated, anticipated or
implied in the forward-looking statements. Accordingly, readers are
cautioned not to place undue reliance on the forward-looking
statements, as no assurance can be provided as to future results,
levels of activity or achievements. Risks, uncertainties, material
assumptions and other factors that could affect actual results are
discussed in our public disclosure documents available at
www.sedar.com. Furthermore, the forward-looking statements
contained in this document are made as of the date of this document
and, except as required by applicable law, the Corporation does not
undertake any obligation to publicly update or to revise any of the
included forward-looking statements, whether as a result of new
information, future events or otherwise. The forward-looking
statements contained in this document are expressly qualified by
this cautionary statement. Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this press release.
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