A category leadership move that
offers convenience to beer-loving Canadians
TORONTO,
July 27, 2018
/CNW/ - Molson Coors Canada has announced a new,
responsible drinking option at the click of a button, arriving
direct-to-doorstep through Amazon.ca.
Amazon.ca now offers the brewer's newest non-alcoholic
option, Coors Edge (containing <
0.5% ALC./VOL.), a premium golden lager brewed for beer lovers.
Coors Edge is double-brewed for a
refreshing, classic Coors taste that delivers on the modern-day
consumer's pursuit of no-compromise. Great tasting with 45 calories
(per 355 ml can), Coors Edge is an
excellent option for those seeking moderation and control (for
example, as a designated driver, on a work night, while making more
moderate health choices, and other reasons) but still don't want to
miss an occasion to socialize with friends over a drink.
"Now more than ever, we all seek options but not at the
expense of convenience – this new offering sits at the intersection
of those consumer demands: a spot for delicious, non-alcoholic beer
in your Amazon shopping cart, ordered from the comfort of
wherever-you-are," says Tonia Coletta,
Sr. Manager e-Commerce & Digital at Molson Coors. "We're
excited to be at the forefront as the first non-alcoholic beer
offering in Canada on Amazon at a
time of increased demand for low and non-alcoholic
beer."
Next time you're shopping on Amazon.ca, remember that you
can now add some refreshment to your cart with Coors Edge. Prime Eligible and available
in 6 and 12
packs of 355 ml cans.
For more information on Coors
Edge follow @CoorsEdge on Facebook
and Instagram
About Molson Coors
With a story that starts in 1774, Molson Coors has spent
centuries defining brewing greatness. As one of the largest global
brewers, Molson Coors works to deliver extraordinary brands that
delight the world's beer drinkers. From Coors Light, Coors Banquet,
Miller Lite, Molson Canadian, Carling, Staropramen and Sharp's Doom Bar to
Leinenkugel's Summer Shandy, Blue
Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider,
Molson Coors offers a beer for every beer lover.
Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe and Molson Coors
International. The company is not only committed to brewing
extraordinary beers, but also running a business focused on respect
for its employees, communities and drinkers, which means corporate
responsibility and accountability right from the start. It has been
listed on the Dow Jones Sustainability Index for the past seven
years. To learn more about Molson Coors Brewing Company,
visit molsoncoors.com,
ourbeerprint.com or on Twitter through
@MolsonCoors.
SOURCE Molson Coors Canada