TORONTO, July 31,
2023 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
(www.spinmaster.com), a leading global children's entertainment
company, today announced the launch of an all-new Bakugan
series, introducing a revamped anime style. Bakugan will
premiere on Netflix (US, Canada,
Australia, Nordics and
Middle East) on September 1, 2023, and will air on Disney XD in
the U.S. on September 23, 2023.
Alongside the series' fresh aesthetic, characters and storyline,
fans will be able to immerse in the brawling action with a new spin
on Bakugan toys - engineered for great battling
action.
The all new, enhanced animation will be first revealed on
Roblox, the global immersive platform where millions of people
connect and communicate daily, uniting fans once again in a shared
streaming experience first trailblazed by Bakugan within
Roblox in 2021. Fans can converge within All-Star Tower Defense, a
top experience on the platform developed by metaverse game
developers Gamefam, to stream the first two episodes of
Bakugan in both English and Japanese, starting Friday, August 4 at 4:00
p.m. PT / 7:00 p.m. PT through
until Sunday, August 13 - four
weeks ahead of the Netflix premiere.
Relaunched in 2019, a decade after its first reign as a global
phenomenon, Bakugan has proven to be an evergreen brand with
a strong following. "The Bakugan franchise will elevate to
epic new heights as we further enhance the experience across
entertainment and power up the gameplay through toys," said
Jeremy Tucker, Spin Master's EVP and
Global Chief Marketing Officer. "We'll deliver these new and unique
experiences, driving collectability, and introducing new ways for
Bakugan fans of all ages to battle and connect with the
brand."
Reaching the number one property in the battling toys and
playsets class in the US and Australia in Q1 2023 (Source: Circana /
Retail Tracking Service / US, Australia / Projected USD /
Q1'23) fans are loving Bakugan's brawling
action. The Bakugan series toy line introduces a whole new
way to brawl.
Highlights include:
- Bakugan Special Attack: Spin into
battle like never before with the all-new customizable Special
Attack Bakugan toys. Combine and stack the Special Attack
Bakugan, then brawl into action with all new hyper spin
action, ripping the cord to spin the Bakugan on the metal
Gate CardTM and watch the Bakugan transform with
its iconic pop open transformation. Combine the character with the
Special Attack Card for new stats to level up the gameplay.
(SRP $9.99; Age 6+)
- Bakugan Battle ArenaTM:
Step into the ultimate space for battles with the Battle Arena
playset. Featuring multiple launch points, obstacles, storage, and
built-in camera stands to film all the action on your mobile
device. This new playset is ready for an epic Bakugan Brawl.
(SRP $39.99; Age 6+)
The new Bakugan toy collection will also include
Power Gear tokens found in pack and redeemable for a digital
Bakugan-themed accessory or power-up within Roblox. Eagle
eyes can also spot hidden Power Gear codes within content on the
official Bakugan YouTube channel.
The new Bakugan toy line is available at all major
retailers August 1, 2023.
Series Logline
In the exciting new season of Bakugan, the VESTROIAN
galaxy is made up of six planets each home to a different species
of Bakugan (Avian, Dragon, Insect, Beast, Aquatic and
Dinosaur). Constantly at WAR with one another, the use of
experimental weaponry causes the Bakugan to be inadvertently
transported to EARTH. Baku-balls
rain down from the sky like meteors and crash into cities, forests,
and oceans. And when the balls unroll, humans meet the 10 FEET TALL
Bakugan for the very first time. Thankfully, humanity
welcomes these displaced creatures, embraces their culture, and
particularly falls in love with their long-standing tradition of
BRAWLING. That is until teenagers start PAIRING with Bakugan
and miraculously give them the ability to grow to giant KAIJU size!
The world was filled with fear, and it was during this time THE
CATASTROPHE happened.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®,
Bakugan®, Kinetic Sand®, Air
Hogs®, Hatchimals®, Rubik's Cube®
and GUND®, and is the global toy licensee for other
popular properties. Spin Master Entertainment creates and produces
compelling multiplatform content, through its in-house studio and
partnerships with outside creators, including the preschool
franchise PAW Patrol and numerous other original shows,
short-form series and feature films. The Company has an established
presence in digital games, anchored by the Toca Boca®
and Sago Mini® brands, offering open-ended and
creative game and educational play in digital environments. Through
Spin Master Ventures, the Company makes minority investments
globally in emerging companies and start-ups. With 26 offices in
close to 20 countries, Spin Master employs more than 2,000 team
members globally. For more information visit spinmaster.com or
follow-on Instagram, Facebook and Twitter @spinmaster.
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SOURCE Spin Master