Leading Destination Club Expands Senior Management Team, Hires Ted Curtis as Chief Sales and Marketing Officer ORLANDO, Fla., Feb. 4 /PRNewswire-FirstCall/ -- Ultimate Escapes, Inc. (NYSE Amex: UEI and UEI-WT), one of the world's largest luxury destination clubs, announced today the appointment of Ted Curtis as chief sales and marketing officer, reporting directly to President and CEO, Jim Tousignant. Mr. Curtis will be responsible for leading the company's worldwide branding as well as overseeing the execution of Ultimate Escapes' overall sales and marketing activities, including customer acquisition and retention strategies. Mr. Curtis has more than 20 years of sales, marketing and management experience in the leisure, hospitality and resort business and served as a consultant to Ultimate Escapes since November 2009. "Ted Curtis will bring strong leadership to our expanding sales and marketing team," states Jim Tousignant, president and CEO of Ultimate Escapes. "Ted has a strong track record of creating successful marketing strategies while managing sales teams in the resort and hospitality industry. We are excited about adding Ted to our senior management team to further extend our leadership position within the destination club industry." Mr. Curtis came to Ultimate Escapes with a breadth of experience in the resort and shared-use hospitality industry, most recently providing sales and marketing services to privately held vacation ownership companies with operations throughout the United States, Caribbean, Middle East and North Africa. Prior to that he served as senior vice president of sales and marketing for Celebrity Resorts, and senior vice president of sales and marketing for Trendwest Resorts, a subsidiary of the Cendant Corporation. In this position Mr. Curtis had direct operating responsibility for 2,000 employees, annual revenue generation of $550 million and full P&L performance. Mr. Curtis also held the positions of managing director and vice president at Hilton Grand Vacations Company and was a director at Marriott Vacation Club, responsible for restructuring and growing the off-site sales channel. Prior to that Mr. Curtis, in partnership with Robert Trent Jones, Sr., developed the national award winning Ipswich Country Club in Massachusetts and held other senior sales and marketing positions with regional developers in the northeastern U.S. Mr. Curtis holds a Bachelor of Science in Finance from the University of Vermont. About Ultimate Escapes® Founded in 2004, Ultimate Escapes is the largest luxury destination club as measured by number of club destinations, and the second-largest destination club as measured by number of members. Ultimate Escapes offers club members flexible access to a growing collection of hundreds of multi-million dollar private residences and luxury hotels in more than 150 global club and affiliate destinations. Locations range from chic urban apartments to charming beach cottages, spacious five-bedroom homes to an 80-foot private yacht. Each trip is coordinated by experienced, knowledgeable staff, trained to handle every vacation detail. Additional information about Ultimate Escapes and its club and membership offerings can be found at http://www.ultimateescapes.com/. Forward Looking Statements This press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and Ultimate Escapes. Words such as "expects," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations of such words and similar expressions are intended to identify forward-looking statements. Although Ultimate Escapes believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of Ultimate Escapes. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, future operating or financial results; expectations regarding the strength of the future growth of the luxury destination club industry; future acquisitions, business strategy and expected capital spending; general market conditions and industry trends; risks associated with operations outside the United States; and other factors listed from time to time in Ultimate Escapes' filings with the Securities and Exchange Commission at http://www.sec.gov/. Ultimate Escapes expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in Ultimate Escapes' expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based. DATASOURCE: Ultimate Escapes, Inc. CONTACT: BrieAnn Fast of Turner Public Relations, Inc., , +1-303-333-1402, for Ultimate Escapes, Inc. Web Site: http://www.ultimateescapes.com/

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