SHELTON, Conn., April 21 /PRNewswire/ -- TABS Group, a marketing
research and consulting company based in Shelton, CT (http://www.tabsgroup.com)
announced today an extension of its contract with Unilever
(http://www.unileverusa.com - NYSE: UN, UL) . The terms
of the deal were not disclosed.
"We are pleased by the commitment Unilever has shown to TABS
Innovation. We are excited to enhance our deliverables as we
assist Unilever with its retail engagement," commented TABS Group
President, Dr. Kurt Jetta. "We are committed to assist
Unilever in all matters related to advanced selling and retail
support."
"Working in concert, we are enhancing retailers' ability to
execute accurate and timely decisions leading to incremental sales
and profits," noted Jeffery Joyner, TABS Sr. Executive and
Partner. "In addition to our Total Store Analytics platform,
we will be adding TABS INSIGHT™, our new Visual Category Management
Solution to our suite of Unilever solutions."
"We are excited to have these additions to our partnership with
TABS Group. Each new application adds additional insights to
our excellent retail business solutions," said Director of Category
Management, Kimberly Senter.
"In the initial programs with some of our customers, the response
to this new capability has exceeded all expectations – as strong as
anything we've experienced with respect to category management
capabilities."
"Our work
in adjacency optimization, space allocation,
aisle lead and profitability has enabled Unilever to
partner with customers
on cross category initiatives to drive mutual
profitable growth. Each has reacted very favorably to TABS
Total Store Analytics. We are confident we can take
collaboration with our customers to new and deeper levels,"
commented Lisa Klauser, Vice President of Consumer
& Customer Solutions.
Dr. Kurt Jetta founded TABS Group in 1998 as a service with a
better way to conduct sales and marketing analytics in the Consumer
Product and Private Equity industries. TABS Group has developed
unique and affordable processes to strip out time and cost from the
analytical process. Their methodologies are robust, proven and put
to work daily for dozens of clients across a variety of categories.
For more information please visit http://www.tabsgroup.com.
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Kurt Jetta
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SOURCE TABS Group