Vaseline(R) Taps ScanScout for Super Pre-Roll Ads to Launch New Lotion Innovation
09 Oktober 2009 - 3:00PM
PR Newswire (US)
Largest in-stream video ad provider to align advertiser and
consumer interests with new ad unit for Vaseline Sheer Infusion
with Stratys-3 BOSTON, Oct. 9 /PRNewswire/ -- Vaseline®, a Unilever
brand, is the first brand to engage consumers through Super
Pre-Roll, a new, cutting-edge video advertising format developed by
ScanScout ( http://www.scanscout.com/ ) that transforms traditional
pre-roll into an engaging experience for viewers. Vaseline
chartered the new technology to launch Sheer Infusion with
Stratys-3, the only lotion to combine three ingredients that infuse
and suspend moisture across the multiple layers of skin (1), to
allow for a richer branding experience and deeper one-on-one
interaction with the consumer. Super Pre-Roll takes the viewing
experience from passive to active by allowing consumers to more
deeply connect with a brand on their own terms. Unilever chose to
use the technology for Vaseline® Sheer Infusion(TM) because of its
ability to solicit consumer feedback on their skin care needs and
the product which is important for the launch of this innovation.
Super Pre-Roll enables the brand to get feedback in real time by
inviting people to interact with the spot, while also communicating
product benefits. An example of the ad unit can be found here:
http://demo.scanscout.com/product/superPreroll/vaseline/. The
campaign's innovative ad combines Vaseline Sheer Infusion's
pre-roll with an interactive poll that asks consumers what they
like best in a body lotion. Once the viewer takes the poll, they
are offered a link to a coupon and more information about the
product. The existing ad and Super Pre-Roll unit are seamlessly
integrated, giving the consumer an opportunity to engage with the
brand rather than simply sitting back to watch the pre-roll.
ScanScout's technology combines the best of TV-type branding with
the interactive power of the Internet and its ad infrastructure
allows for almost infinite customization of the Super Pre-Roll
format. While many advertisers see pre-roll as the best branding
option for online video, it's a one-sided experience that does not
take advantage of the Internet's interactive capabilities.
Specifically, viewers' interactions with pre-roll today are limited
to just a click-to-site action, regardless of the advertiser's
campaign goals. Super Pre-Roll solves the unit's engagement
limitations by offering various interactive elements within the
video ad, creating an environment that is more compelling for
viewers and desired by brands. In conjunction with offering
interactivity, ScanScout's proprietary SE2 engine provides
unmatched video ad targeting, ensuring that brands are connecting
with the desired audience in a meaningful way. "At Unilever, we are
always looking for innovative ways to engage with our consumer and
as online video advertising becomes increasingly pivotal for
advertisers, it's important that new methods are introduced to keep
consumers captivated," says Rob Master, North America Media
Director, Unilever. "We are excited to be the first to charter
Super Pre-Roll and use this new technology to interact with our
customers and solicit their feedback. The format allows a viewer to
more deeply connect with the brand by engaging with us on their own
terms and without disrupting their viewing experience." The
introduction of Super Pre-Roll leverages ScanScout's history of
success in video ad innovation, targeting optimization and
reporting. For example, traditional pre-roll only reports clicks.
With the introduction of the various interaction points of Super
Pre-Roll, advertisers will receive engagement data across many
aspects of their ad unit, much like ScanScout has been reporting
for customers that use its overlay ad units. "The goal with Super
Pre-Roll is to create a win-win-win situation for advertisers,
consumers and publishers," said Bill Day, CEO, ScanScout. "With
Super Pre-Roll, ScanScout is able to deliver a better consumer
pre-roll ad experience by letting them have more control. This
should make users happier, drive higher brand engagement and likely
decrease the high abandonment rates that most publishers see with
traditional pre-roll. Best of all, we facilitate the entire process
for agencies: all they have to do it give us the video ad and we do
the rest." ScanScout's unveiling of Super Pre-Roll comes during a
period of unprecedented growth for the company and industry in
general. comScore recently ranked ScanScout's reach as the largest
among video ad networks and online video advertising revenue is
projected to eclipse $4b in 2013, a 400 percent increase to
spending this year, according to an eMarketer report. (1) stratum
corneum (surface skin) About ScanScout ScanScout is video
advertising that guarantees results. As the leading in-stream video
advertising provider, the company connects advertisers and
consumers through online video maximizing brand impact and
providing unmatched transparency and measurability within the
industry. By utilizing breakthrough proprietary technology that
ensures precision targeting, real-time optimization and brand
protection, ScanScout generates engagement and value throughout the
entire video-viewing experience. Partners include more than 600
premium sites including RealNetworks, Fox News and Broadway.tv. For
more information, please visit: http://www.scanscout.com/. About
Vaseline Vaseline® products are manufactured by Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies. The Vaseline brand is passionate about skin and believes
skin is amazing. With a 135-year heritage as America's most trusted
healthy skin expert and more than 30 years as a leading global hand
and body lotion brand, Vaseline delivers products that meet the
specific needs of consumers, no matter their lifestage or
lifestyle. The Vaseline brand encompasses five product ranges -
Vaseline Cocoa Butter(TM), Vaseline MEN(TM), Vaseline Intensive
Rescue(TM), Vaseline Aloe Fresh(TM) and new Vaseline Sheer
Infusion(TM) with Stratys-3(TM). The Vaseline Sheer Infusion with
Stratys-3 line includes three variants Botanical Blend, Mineral
Renewal and Vitamin Burst. All variants include the patented
Stratys-3 complex that delivers superior moisturization across all
skin's layers. In addition the Vaseline brand offers four variants
- Total Moisture, Renewal Age Redefining Body, Healthy Hand and
Nail, and Firming lotion as well as a complete line of Vaseline
Petroleum Jelly, bath and lip balm products. Vaseline products are
available at food, drug and mass retailers nationwide. For more
information, visit http://www.vaseline.com/. DATASOURCE: ScanScout
CONTACT: Sam Fletcher, CJP Communications, +1-212-279-3115 ext 248,
Web Site: http://www.scanscout.com/
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