Wanted: The Next Dove Real Woman
26 Juli 2007 - 2:00PM
PR Newswire (US)
Dove Hair Care Contest Gives Women the Chance to Appear in a Dove
Ad CHICAGO, July 26 /PRNewswire/ -- According to a recent
survey(1), sixty percent of women believe that images in the media
set the standard for what they consider beautiful hair. It often
takes many hours, outrageous costs and a full team of stylists to
create just one of these looks. To encourage women to stop
comparing their hair to these images and start loving the hair they
have, Dove is announcing the Dove Love Your Hair Ad Contest. The
contest, which provides an opportunity for women to appear in the
next Dove ad, invites women to create a personalized advertisement
that showcases their own real, fabulous hair. "Dove wants every
woman to realize the potential of her own hair, rather than
focusing on what she does not have," said Sarah Jensen, marketing
director for Unilever hair U.S. "The Dove Love Your Hair Ad Contest
gives women the opportunity to set their own standards for real
beauty and embrace the beauty of their own hair." Women can enter
the Dove Love Your Hair Ad Contest on
http://www.doveloveyourhair.com/, where they are encouraged to let
their creative juices flow. Artistic liberties for participants
creating an ad include providing a personal photo of themselves
with fabulous hair, selecting a fun color scheme that is reflective
of their personality and writing the headline for the ad. All ads
will be featured in an interactive online media gallery. Six women
with the most unique and inspiring ads will be chosen to receive an
all-expenses-paid trip to New York City, participate in a
professional Dove photo shoot and have their ads featured in a
national women's magazine. Entries will be accepted from 12:00 A.M
EDT on July 13, 2007 to 11:59:59 P.M. EDT on October 19, 2007. Dove
Hair Care will donate $1.00 for every contest entry to support
self-esteem workshops for young girls through uniquely ME! The Girl
Scout / Dove Self-Esteem program. The Dove Self-Esteem Fund is part
of the Dove Campaign for Real Beauty, a global effort designed to
widen today's stereotypical view of beauty. From Broken to
Beautiful, For Real Women everywhere are five days from beautiful
hair. The Dove Hair Care line of shampoos, conditioners and
treatments works hard to protect and repair all types of hair,
making hair smoother and stronger. This transformation will help
women feel more beautiful and confident. All Dove Hair Care
products are available in food, drug, mass and club retail outlets.
Visit http://www.doveloveyourhair.com/ to view exclusive online
content, to enter the Dove Love Your Hair Ad Contest and view a
complete set of Dove Love Your Hair Ad Contest rules and
regulations. About Dove The Dove mission is to make women feel more
beautiful every day by challenging today's stereotypical view of
beauty and inspiring women to take great care of themselves. Dove,
manufactured by Unilever, is the No. 1 personal wash brand
nationwide. One in every three households uses a Dove product2,
which includes beauty bars, body washes, face care,
anti-perspirant/deodorants, hair care and styling aids. Dove is
available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico -- generating nearly $10 billion in sales in 2006.
For more information visit http://www.unileverusa.com/. (1) All
statistics are a result of the Dove Hair Care Study by Impulse
Research Corp. in July 2007. The online survey was completed by
1,000 women in the U.S. between the ages of 18-54. Margin of error
is +/- 3 percent at the 95 percent level of confidence. Contact:
Danielle Gray/Edelman 312-297-7575 Stacie Bright/Unilever
203-625-1130 DATASOURCE: Dove CONTACT: Danielle Gray of Edelman,
+1-312-297-7575, , for Dove; or Stacie Bright of Unilever,
+1-203-625-1130, Web site: http://www.doveloveyourhair.com/
http://www.unileverusa.com/
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