Unilever to Make Country Crock(R) Soft Spreads Trans-Fat-Free
12 Dezember 2005 - 4:00PM
PR Newswire (US)
Reformulation Adds Nutritional Benefits While Preserving the
'Country Fresh Taste' of America's Best-Loved Soft Spreads
ENGLEWOOD CLIFFS, N.J., Dec. 12 /PRNewswire-FirstCall/ -- Unilever
North America announced today it is converting Shedd's Spread
Country Crock(R) regular and Country Crock Churn Style soft spreads
to a trans-fat-free formulation. The new products, which are
already available in a large portion of the country, will be
expanded to remaining sections in early 2006. The company said the
new trans fat free Country Crock spreads, a line that's already
primarily trans-fat-free, will offer important nutrition benefits
to consumers while preserving the signature "country fresh taste"
that millions have come to know and love. "The Country Crock
reformulation is part of our overall strategy to create
great-tasting products that spread as smoothly as ever and are
superb choices for health-conscious consumers," said Keith Bobier,
Unilever Senior Marketing Director, Shedd's Spread Country Crock,
NA. "Our trans-fat-free Country Crock products give consumers even
greater flexibility in managing their diets while allowing them to
enjoy the smooth texture and taste of a high-quality,
high-performing soft spread." By year-end, Shedd's Spread Country
Crock(R) Regular and Shedd's Spread Country Crock(R) Churn Style
will join other products in the Country Crock(R) line which are
already trans-fat-free, including Shedd's Spread Country Crock(R)
Light, Shedd's Spread Country Crock(R) Plus Calcium & Vitamins,
and Shedd's Spread Country Crock(R) Plus Yogurt. Trans fat free
Shedd's Spread Country Crock(R) Regular soft spread is already
available in grocery retailers across the Northeast and in Virginia
and Ohio. As the leading manufacturer of spreads in the U.S.,
Unilever is continuing to reduce fat, trans-fat and saturated fat
in its portfolio of products. The company already markets several
trans-fat-free spreads. Among them are the entire soft line of "I
Can't Believe It's Not Butter!" the nation's largest selling
premium spread, as well as Promise(R), Take Control(R), and Brummel
& Brown(R). About Unilever Unilever (NYSE:ULNYSE:UN), one of
the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unileverusa.com/. DATASOURCE: Unilever North
America CONTACT: Hilary Munson or Cody Adams, both of M Booth &
Associates, +1-212-481-7000, , or Web site:
http://www.unileverusa.com/
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