UN Unilever NV

Holy In-Action Heroes! Take Home 'The Wuss' or 'The Suck Up' This Summer CHICAGO, July 8 /PRNewswire/ -- From a caped vigilante to Jedi knights, store shelves are stuffed with action figures tied to the summer's blockbuster movies. But the real "must-have" action figures for men this summer are the "In-Action Heroes" - the risk-adverse characters from the Degree For Men ad campaign. Frozen and Immortalized in Plastic America saw the debut of "The Mama's Boy" during Super Bowl XXXIX, followed by the introduction of "The Wuss" and "The Suck-Up." Now, for a limited time "The Wuss" and "The Suck-Up" in-action figures are available for purchase on http://www.in-actionheroes.com/ . This un-super squad of characters known as the In-Action Heroes do everything in their power to avoid risk completely. Take a Risk - Give "The Wuss" or "The Suck-Up" to Someone You Know Got a friend with a dead-fish handshake? Know someone who cleans up after his neighbor's dog? Give him his very own "The Wuss" action figure. "The Suck-Up" makes a great gift for the boss or the biggest suck-up in your office. -- The Wuss: Don't look for The Wuss to step up anytime soon. He always has cold feet and a dead-fish handshake. The Wuss carries unused pickup lines around in his head and avoids eye contact at all costs. -- The Suck-Up: A parrot in work meetings, he's never heard a suggestion from his boss that he didn't agree with and repeat ad nauseum. About The In-Action Heroes The Degree For Men ad campaign provokes and encourages risk takers by poking fun at a life without risk through the non-adventures of the In-Action Heroes. Thanks to body responsive technology, new Degree For Men helps men maintain their confidence during those "make or break" moments. To purchase your own "The Wuss" or "The Suck-Up" figure or to see the In-Action Heroes in "in-action," visit http://www.in-actionheroes.com/ . About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. DATASOURCE: Degree For Men CONTACT: Amy Pierson of Weber Shandwick, +1-312-988-2429, or Allison Harmon of Unilever Home and Personal Care, North America, +1-312-661-2489 Web site: http://www.in-actionheroes.com/

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