Mojo Master(TM) - The First Virtual Fantasy Game of Seduction Goes Live for Free Online Gameplay
20 Juni 2005 - 5:00PM
PR Newswire (US)
Mojo Master(TM) - The First Virtual Fantasy Game of Seduction Goes
Live for Free Online Gameplay Developed for AXE by WildTangent,
Mojo Master Unlocks the Mysteries of Virtual Girls Using Humorous
and Outrageous, Over-the-Top Moves CHICAGO, June 20 /PRNewswire/ --
Mojo Master(TM) is the first virtual fantasy game of seduction
presented by AXE Unlimited(TM), the ultimate new product line that
is for guys who are at the top of their game. The game launches
online today and is now available to play at mojomastergame.com,
FREE for guys ages 17 and older. Today is the first chance for
players to begin honing their mojo skills and test them against
dozens of gorgeous virtual girls, all set in a rich 3-D game world
where guys use the ultimate Playbook of moves to approach women in
ways they might never dream of in real life. For players who want
to experience all the cool surprises in the game, this July,
players will gain access to all 28 seductive venues and encounter
all 100 unique girls, for a chance to become a true Mojo Master. In
August, return once again, and players will be able to put their
mojo moves to the ultimate test against other competitors in "Playa
versus Playa" mode. Development of the game began when Conductor, a
content developer based in Santa Monica, was hired in the fall of
2004 by Unilever's AXE brand team to help launch AXE Unlimited --
the newest fragrance in the AXE portfolio, slated for release
summer of 2005. Conductor engaged WildTangent, the industry leader
and publisher of online games, to co-develop a natural evolution of
AXE's brand promise into the ultimate virtual game of seduction.
"Mojo Master is a deep, feature-rich, console-quality downloadable
game that introduces the best crossbreed of two hit genres,
simulation and role-playing, all for free," said Alex St. John,
chief executive officer and founder of WildTangent. "Mojo Master is
the most ambitious development of branded entertainment that any
marketer has ever undertaken and we're delighted to finally unleash
it for gamers to play." How it Works Mojo Master offers an
over-the-top, humorous look at how guys and girls play the game of
seduction. As the game progresses, girls get a lot tougher to
attract and guys have to work all their mojo magic if they plan to
win over all 100 girls, including ubergirl Tiffany Fallon -- 2005
Playboy Playmate of the Year. During the game, players travel the
country deploying hundreds of moves in 7 cities and 28 venues. When
guys in the game meet a new girl, the guys rely on the game's
Seduction Compass to choose the right move for the right situation.
The Seduction Compass describes girls using five elements -- Light,
Fire, Earth, Ice, and Shadow -- that represent the different
physical and mental types exhibited by the game's 100 brazenly
gorgeous 3D-rendered girls. When a player is successful with the
move he selects, he collects the phone number of the girl and adds
it to his personal mobile phone book. Talented players eventually
will face their final challenge with the ultimate girl. If they
pass this final test, the player will truly be a Mojo Master. "AXE
is all about seduction and the Mojo Master game creates the
ultimate fantasy playground about the seduction world, which nobody
has attempted before," says Kevin George, marketing director,
Unilever-deodorants. "It's a real and virtual manifestation of the
AXE lifestyle and brand promise, and delivers an entertaining
experience for the AXE guy." AXE Deodorant Bodyspray AXE, the maker
of guys grooming products, leaves guys smelling great so they can
concentrate on more important things -- like how to get the girl.
While AXE is best known for its deodorant bodyspray, it's also
available in anti-perspirant, deodorant and, new in 2005, shower
gel. Nine scents make up the AXE fragrance family, including
Unlimited, Touch, Essence, Phoenix, Tsunami, Kilo, Orion, Apollo
and Voodoo. AXE products are available at food, drug and mass
outlets at a suggested retail price of between $3.99 and $4.99.
About WildTangent WildTangent, based in Redmond, Wash., is the
leading online game publisher. Founded in 1998, the company's Web
Driver platform leverages DirectX technology to enable the
development of high-quality games that can be delivered and played
over the Internet. With more than 100 million downloads, Web Driver
is the most ubiquitous online gaming platform on the market today.
WildTangent can be found online at http://www.wildtangent.com/.
About Conductor Conductor is a unique brand storytelling resource
that partners with content developers like WildTangent to
orchestrate communications solutions for a wide variety of consumer
and business-to-business clients. The resulting programs build deep
emotional relationships between brands and consumers that deliver
sustainable competitive advantages for marketers. About Unilever
Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer
products companies, aims to add vitality to life by meeting
everyday needs for nutrition, hygiene and personal care. Each day,
around the world, consumers make 150 million decisions to purchase
Unilever products. The company has a portfolio of brands that make
people feel good, look good and get more out of life. In the United
States these brands include recognized names such as: Axe, "all,"
Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Eternity by Calvin Klein,
Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy,
Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand
names are registered trademarks of Unilever. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico --
generating approximately $10 billion in sales in 2004. For more
information visit http://www.unileverusa.com/ Contact: Mike Larson
Erin Shiba Edelman Edelman 323-202-1891 323-202-1078 DATASOURCE:
AXE Unlimited CONTACT: Mike Larson, +1-323-202-1891, , or Erin
Shiba, +1-323-202-1078, , both of Edelman, for AXE Unlimited Web
site: http://mojomastergame.com/ http://www.unileverusa.com/
http://www.wildtangent.com/ http://www.edelman.com/
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