Celebrity Interior Designer Bobby Berk Enters into Exclusive Multiyear Design and Model Home Collaboration with Tri Pointe Homes
24 Mai 2023 - 12:00PM
Tri Pointe Homes, Inc. (NYSE: TPH), one of the largest homebuilders
in the U.S., today announced an exclusive, multiyear collaboration
with acclaimed design expert and Emmy-nominated TV personality,
Bobby Berk. Building on the Tri Pointe – Berk relationship that
began in 2015, Tri Pointe homebuyers across the country will now
have the opportunity to be inspired by a new set of design-forward
interior collections from Berk, ranging in style from organic
modern to luxe bohemian. Tri Pointe Homes anticipates kicking off
the collaboration with Berk-designed model homes in the Charlotte
and Orange County-Los Angeles markets in the fourth quarter of
2023. As part of the collaboration, it is expected that Berk will
design and merchandise over 20 Tri Pointe model homes per year
where customers can experience integrated whole-home designs in
person.
“Your surroundings affect every aspect of your life, including
your physical and mental well-being,” said Bobby Berk, designer.
“My passion is creating spaces that are designed and organized in a
way that nourishes your spirit, making you feel both comfortable
and inspired. Over the last eight years of regional projects with
Tri Pointe, we’ve shared a focus on elevated design and creating
spaces people love to live in. I’m excited to bring my design eye
to this collaboration and extend that work on a national
scale.”
Berk is an acclaimed design expert known for adapting to a wide
range of styles and transforming homes into incredible living
spaces. Named by Architectural Digest in 2020 as one of the “most
famous interior designers working today,” Berk’s design philosophy
is focused on creating spaces that are comfortable, functional, and
stylish. His brand — BobbyBerk.com — is defined by its modern and
youthful spirit.
“The journey of buying a new home is unique to every individual.
We are excited to expand our work with the extremely creative Bobby
Berk as part of this journey,” said Tom Mitchell, president and COO
of Tri Pointe Homes. “Tri Pointe Homes is a premium lifestyle brand
known for its innovative designs across lifestyles and price
points. Our expanded collaboration with Bobby is the next chapter
in our quest to constantly evolve and inspire the next generation
of homebuyers.”
Tri Pointe Homes and Berk first collaborated together on the
design of The Responsive Home, an innovative concept home that
served as a discovery lab for research, design and building
practices aimed at understanding and activating the Millennial home
buyer.
Under the new collaboration, Tri Pointe is expected to feature
move-in ready, turnkey homes with interiors by Berk, as well as the
option to personalize a Berk design in the company’s award-winning
Design Studios across the country. With Tri Pointe’s expanded
Design Studio offerings, homebuyers will be able to simply choose
one of Berk’s curated collections and utilize it from floor to
ceiling—from light fixtures to cabinets, flooring materials, and
more—or, to use a design as inspiration to fully personalize their
dream home. Homebuyers will also have the option of selecting “Get
the Look” furniture packages that complete the design scheme.
“Bobby shares Tri Pointe’s passion for bringing an exceptional
level of design to homes,” said Linda Mamet, chief marketing
officer at Tri Pointe Homes. “Like Bobby, we are in the business of
transforming lives. Elevating our exclusive collaboration with
Bobby Berk is an ideal way for our companies to join together and
help homebuyers confidently move forward with personalizing their
new Tri Pointe home whether you’re in Los Angeles, Houston,
Charlotte or any of the other fifteen markets Tri Pointe Homes
builds in around the country.”
About Tri Pointe Homes®One of
the largest homebuilders in the U.S., Tri Pointe Homes,
Inc. (NYSE: TPH) is a publicly traded company and a recognized
leader in customer experience, innovative design, and
environmentally responsible business practices. The company builds
premium homes and communities in 10 states, with deep ties to the
communities it serves—some for as long as a century. Tri Pointe
Homes combines the financial resources, technology platforms and
proven leadership of a national organization with the regional
insights, longstanding community connections and agility of
empowered local teams. Tri Pointe has won multiple Builder of the
Year awards, was named one of the 2023 Fortune 100 Best
Companies to Work For®, and made Fortune magazine’s 2017 100
Fastest-Growing Companies list. The company was also named as
a Great Place to Work-Certified™ company in both 2021 and
2022 and was named on several Great Place to Work® Best Workplaces
lists in 2022. For more information, please
visit TriPointeHomes.com.
About Bobby BerkBobby Berk is a design expert
& Emmy-nominated TV host known for his work transforming lives
and living spaces on Netflix’s Queer Eye. Bobby leads his eponymous
multi-faceted brand, including comprehensive lifestyle
destination BobbyBerk.com. His design firm
has quickly become a leader in the home building industry, and in
2020, Architectural Digest crowned Bobby as one of the
“most famous interior designers working today.” Bobby is releasing
his first book, Right at Home: How Good Design Is Good For The
Mind, publishing September 12, 2023.
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/6e27232d-ffb8-4fbf-9a35-f4a9709b684d
https://www.globenewswire.com/NewsRoom/AttachmentNg/b76bb834-aaef-452e-bbd7-c3f51e8813a3
https://www.globenewswire.com/NewsRoom/AttachmentNg/13f0f96b-f20a-4ff5-a80e-8eb39ae7313a
CONTACT:
Katy Biggerstaff
kbiggerstaff@newgroundco.com / 562.761.6338
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