NEW
YORK, Dec. 21, 2022 /PRNewswire/ -- From
politics to pop culture, language played a significant role in
shaping the events of 2022 – and how people perceived them. Here
are the top language moments of the year, as selected by maslansky
+ partners, a leading language strategy firm:
- The language leadership moment of the year: Zelensky's quote,
"We don't need a ride, we need ammunition," demonstrated his
commitment to his fellow Ukrainians and showed that he was not
backing down in the face of challenges.
- The smartest reframe of the year: The change in language from
the "Stop Sexualization of Children Bill" to the "Don't Say Gay
Bill" sparked a larger debate about the bill's true intentions and
impact on the LGBTQ+ community.
- The message that impacted the midterms: President Biden's
declaration that "Democracy is on the ballot for us all" resonated
with voters and played a significant role in the outcome of the
midterm elections.
- The language we weren't supposed to see that changed the course
of the midterms: Leaked documents from Alito stating that "Roe and
Casey must be overruled" brought the issue of abortion to the
forefront of the midterm elections.
- The language that changed our view of a celebrity: Tom Brady's admission that "There's a lot of
(shit) going on" at age 45 humanized the star athlete and allowed
people to relate to him in a new way. On the other hand,
Will Smith's outburst, "Keep my
wife's name out your f****ing mouth!" damaged his reputation and
led to a negative perception of his persona.
- The message that came too late: House Republicans' "Commitment
to America" platform, introduced just weeks before the midterm
elections, was seen as a positive message but came too late to have
a significant impact on the outcome.
- The language that changed a company before our eyes:
Elon Musk's acquisition of Twitter
and his declaration that "The bird is freed" signaled a new era for
the social media platform.
- The phrase that put a spotlight on a trend: The term "Quiet
Quitting" brought attention to the phenomenon of employees leaving
their jobs without announcing their departure or seeking a new
position.
- The phrase that demonstrated the power of contrast:
Representative Kinzinger's statement, "President Trump did not fail
to act during the 187 minutes between leaving the Ellipse and
telling the mob to go home, he chose not to act," helped to change
the narrative surrounding the events of January 6th and highlighted the intention behind
the president's actions.
- The language that created the Florida Model of Conservatism:
Governor DeSantis' message of "Freedom is here to stay" resonated
with voters and helped him secure a victory in the midterm
elections. This language has come to define the Florida Model of
Conservatism and has influenced political discourse in the
state.
About maslansky +
partners
maslansky + partners is a language strategy firm widely
recognized as a leader in communication, research, and messaging.
The firm's approach is based on a simple idea: it's not what you
say, it's what they hear®. Using a research- and data-driven
approach, maslansky + partners helps clients find the right
language to simplify the complex, build credibility amidst
controversy, stand out from the crowd, and always speak in the
language of their audience. For more information on maslansky +
partners, a part of Omnicom Public Relations Group, visit
www.maslansky.com.
About Omnicom Public Relations
Group
Omnicom Public Relations Group is a global collective of three
of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, language
strategy, global health strategy and change management. As the
largest group of communications professionals in the world, our
employees provide expertise to companies, government agencies, NGOs
and nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 70 countries. Follow us on Twitter for the
latest news.
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SOURCE maslansky + partners