ADDING MULTIMEDIA New App, IDENTITY, Takes the Hassle out of Managing Credit Cards and Online Accounts
24 Oktober 2016 - 7:24PM
Business Wire
LifeLock Launches Free Mobile App to Act as
Personal Assistant
LifeLock, Inc. (NYSE: LOCK), an industry-leading identity theft
protection company, today announced IDENTITY, a free mobile app
that acts as a personal assistant to help manage online accounts.
With just a few taps on a smartphone, IDENTITY empowers people to
switch credit cards, update credit card information, and change an
address to keep accounts up-to-date.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161024005477/en/
IDENTITY is a personal assistant to
manage your online accounts. (Photo: Business Wire)
“In a time where personal assistant technologies are growing in
popularity, we believe IDENTITY addresses a unique consumer need
for help with sensitive tasks such as updating your financial
account information,” said Marco Wirasinghe, product management
vice president of LifeLock. “People really value their free time
and need help better organizing their lives.”
As consumers increasingly live their lives online, the number of
services they use is exploding. In fact, a recent survey from an
account password management company1 shows there are an average of
130 accounts tied to an email address. Keeping all of these
accounts up-to-date can be a headache. For many consumers, moving
or getting a new credit card can also mean going through a tedious
process of remembering which subscriptions are in use, retrieving
long-forgotten passwords, and manually updating information.
Additionally, a failed recurring billing setup can land the
consumer into trouble with merchants.
IDENTITY offers several key features and benefits:
- One central place for online
accounts--IDENTITY offers a holistic look at accounts and
services.
- Fast, easy, convenient
updates--Consumers can change the credit card or physical
address across accounts with the updater feature.
- Safe, private and
secure--IDENTITY stores account credentials, credit cards and
addresses locally on the device, not in the cloud or on a remote
server.
“Consumers are often overwhelmed by the many aspects of identity
management. We recognize the need for free consumer tools that help
alleviate this complexity, and allow them to conveniently and more
securely manage their data,” said Eva Velasquez, CEO of the
Identity Theft Resource Center.
“While credit cards have become a wonderful, almost de-facto,
convenience for people, switching to a new credit card can be a
challenging and time-consuming experience,” said Wirasinghe. And
with approximately 400 million new chip cards issued by the end of
2015, according to EMV Connection2, card issuers have had limited
options to help consumers through this stage in the customer
experience. They also risk losing customers who switch to a
different credit card altogether. With no technology integration
required, IDENTITY can help credit card companies overcome these
challenges.
“We are extremely excited about the positive feedback we’ve
received from some of the card issuers and networks and are jointly
exploring the opportunity to help increase share of total wallet
per card and direct integrations for card issuers,” said Sudip
Shah, product management senior director of LifeLock.
After a soft launch this past summer, IDENTITY cultivated early
engagement, which allowed the team to quickly gather consumer
feedback, iterate, and introduce new features. The app now supports
more than 50 popular online services and counting, ranging from
frequent flier accounts and travel sites to major retailers, as
well as other online accounts and subscriptions.
IDENTITY is available for download today for free from the
Google Play store for Android and iTunes store for iOS.
- Android:
https://play.google.com/store/apps/details?id=lifelock.identity.app&hl=en
- iOS:
https://itunes.apple.com/app/apple-store/id1105560844?mt=8
Watch a demo of IDENTITY on YouTube:
http://youtu.be/jYGVSAN9zM8
1 Dashlane
https://blog.dashlane.com/infographic-online-overload-its-worse-than-you-thought/2
EMV Connection http://www.emv-connection.com/consumers/
About Security at LifeLock
LifeLock’s security program was named to the Online Trust
Alliance (OTA) Online Trust Honor Roll in both 2015 and 2016. The
award recognizes LifeLock for leadership in security, privacy and
consumer protection. In 2016, LifeLock scored in the top 1 percent
of all the nearly 1,000 domains and privacy policies that OTA
analyzed and topped their list in the identity protection category.
In 2016, LifeLock was named a Javelin Identity Protection Leader in
the Detection Category.
About LifeLock
LifeLock, Inc. (NYSE:LOCK), is a leading provider of proactive
identity theft protection services for consumers and fraud and risk
management solutions for enterprises. LifeLock’s threat detection,
proactive identity alerts, and comprehensive remediation services
help provide peace of mind for consumers amid the growing threat of
identity theft. Leveraging unique data, science and patented
technology from ID Analytics Inc., a wholly-owned subsidiary.
LifeLock offers identity theft protection that goes beyond credit
monitoring. As part of its commitment to help fight identity theft,
LifeLock works to train law enforcement and partners with a variety
of non-profit organizations to help consumers establish positive
habits to combat this threat.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161024005477/en/
Media ContactLifeLockBecca Youngs,
+1-415-767-7788media@lifelock.comorProduct
ContactLifeLockChristina Zhao,
+1-415-767-7757Christina.Zhao@lifelock.com
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