National PTA and LifeLock Announce Second Phase of Successful Digital Citizenship Collaboration
21 Mai 2015 - 6:00PM
Business Wire
National PTA®, the nation’s oldest and largest child advocacy
association, and LifeLock, Inc. (NYSE: LOCK), a leader in proactive
identity theft protection, today announced the next phase of their
joint campaign to empower families to make smarter, safer decisions
online. Called #ShareAwesome, the first phase of the campaign
focused on engaging teens in positive online behavior. For the next
phase, the campaign will center on educating parents about how to
navigate the evolving technology landscape.
“Technology has opened up a world of opportunities, especially
for education. At the same time, it is essential to foster safe,
positive use of digital and social media among youth,” said Otha
Thornton, president of National PTA. “We are pleased to announce
the next phase of our #ShareAwesome campaign with LifeLock and arm
parents with the tools they need to have an open, ongoing
conversation with their kids and help them make good choices
online.”
“Parents want to connect with their kids about technology, but
they don’t always have the tools to engage in the dialogue,” added
Hilary Schneider, president of LifeLock. “We’re excited to continue
our collaboration with National PTA and give parents the tools they
need to be successful.”
The next phase of the #ShareAwesome campaign comes on the heels
of a successful first year. In 2014, the program was anchored by a
contest through which students were celebrated for using technology
in positive ways. Students snapped a photo, shared it on social
media marked with #ShareAwesome, and entered to win a $2,500
scholarship and Microsoft Surface Pro3 on a microsite,
ShareAwesomeNow.org. The contest provided a unique way to encourage
students to share an inspiring image and positive message with
their peers and online communities. Highlights from the contest are
featured in the #ShareAwesome gallery.
The grand prize winner of the #ShareAwesome contest, Mika
Verner, was selected from among hundreds of entrants from across
the country. Verner’s video entry was chosen from ten finalists,
who were selected during the first round of the contest. National
PTA and LifeLock presented Verner with her award at the Safer
Internet Day 2015 celebration at Facebook’s headquarters.
Additionally, Verner’s high school was awarded an entire suite of
Google Chromebooks to meet the increasing demand for technology
products that students can use in the classroom.
To learn more about the #ShareAwesome campaign, visit
ShareAwesomeNow.org.
About National PTA
National PTA® comprises millions of
families, students, teachers, administrators, and business and
community leaders devoted to the educational success of children
and the promotion of parent involvement in schools. PTA is a
registered 501(c)(3) nonprofit association that prides itself on
being a powerful voice for all children, a relevant resource for
families and communities, and a strong advocate for public
education. Membership in PTA is open to anyone who wants to be
involved and make a difference for the education, health and
welfare of children and youth.
About LifeLock
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive
identity theft protection services for consumers and consumer risk
management services for enterprises. LifeLock’s threat detection,
proactive identity alerts, and comprehensive remediation services
help provide peace of mind for consumers amid the growing threat of
identity theft. Leveraging unique data, science and patented
technology from ID Analytics, Inc., a wholly-owned subsidiary,
LifeLock offers identity theft protection that goes significantly
beyond credit monitoring. As part of its commitment to help fight
identity theft, LifeLock works to train law enforcement and
partners with a variety of non-profit organizations to help
consumers establish positive habits to combat this threat.
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version on businesswire.com: http://www.businesswire.com/news/home/20150521006039/en/
National PTAHeidi May Wilson,
703-518-1242hmay@pta.orgorLifeLockBecca Youngs,
480-427-2170media@lifelock.com
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