McCann Worldgroup Europe Awarded Agency
Network of the Year at Effie,
Following Agency of the
Year at the Campaign US BIG Awards for McCann New York
NEW
YORK, Dec. 8, 2023 /PRNewswire/ -- McCann
Worldgroup is closing the year with strong creative momentum,
having been named 2023 Network of the Year by the Epica Awards, the
sixth time the network has been awarded this coveted distinction in
the last seven years and the latest in a string of top industry
honors, including 2023 Effie Europe Agency Network of the Year and
Agency of the Year at the Campaign US BIG Awards for McCann New
York.
The network dominated Epica's Grand Prix honors this year, the
only award show judged by journalists, with McCann New York
winning:
- 2023 Agency of the Year, the second time the agency took
home the award.
- The PR Grand Prix for Chick-Fil-A's "The Brake Room" – a
much-needed rest hub for New York
delivery workers.
- The Design Grand Prix for Microsoft's ADLaM project,
which digitized Pulaar, the West African language of the Fulani
people and made it accessible across Microsoft 365.
In addition, McCann New York and McCann
Poland took home the Digital Grand Prix for
Mastercard's "Where to Settle," which aggregated job and real
estate data and anonymous Mastercard spending insights to help
refugees in Poland find a fresh
start outside of the major cities. The network also won 5 Gold, 10
Silver, and 11 Bronze awards across its agencies.
Commenting on the recognition, McCann Worldgroup and McCann's
Global Chief Creative Officer Javier
Campopiano said, "What's particularly gratifying about these
honors is that they showcase how our creative craft in its finest
form builds enduring brands, grows businesses, and enriches lives.
Together with our clients, we are showcasing how 'Truth Well Told'
– our core philosophy for over 100 years – is as powerful a force
as ever in a world where truth is constantly under attack."
McCann Worldgroup has recently garnered a host of industry
recognition. Earlier this week, the network was named Effie Europe
Agency Network of The Year for the eighth time, and the
much-heralded "Kevin vs. John" work for Aldi was awarded the
coveted Grand Effie. The network took home an additional four gold
and three silver trophies for its work with IKEA, Aldi UK
& Ireland, Vodafone and
Getlini EKO. In addition, the Aldi campaign was named the Global
Grand Effie winner in the Sustained Success Services category – one
of the most competitive and prestigious awards to win.
At the recent Campaign US Big Awards, McCann New York won Agency
of the Year, "ADLaM" for Microsoft was named Campaign of the Year
and "Best Purpose Driven Campaign," and took top honors in the tech
category, Chick-fil-A's "The Brake Room" was recognized for "Best
Brand Experience" and Lysol's "The World's Stinkiest Sock" won in
the "Consumer Packaged Goods" category.
At Campaign Asia's Agency of the Year 2023 awards, McCann
Worldgroup Singapore took Gold as Southeast Asia Integrated
Marketing Agency of the Year and MRM Singapore won Gold as
Southeast Asia B2B Marketing
Agency of the Year. Prasoon Joshi,
CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific, was named Southeast Asia
Creative Leader of the Year.
McCann Worldgroup Global CEO Daryl
Lee concluded, "We are incredibly proud to see the enduring
success of McCann Worldgroup in winning, year after year, the
awards that recognize groundbreaking creative work that activates
all the flavors of creativity in the world. I am grateful for the
trust our clients place in us and the relentless hustle and
excellence of our teams. I look forward to sustaining this success
in 2024 and beyond."
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a
leading global creative solutions company. The company has more
than 15,000 employees and is united across 100+ countries by a
mission to help brands earn a meaningful role in people's lives.
Our McCann Worldgroup network is comprised of McCann, MRM, CRAFT,
FutureBrand and RafterOne and we partner with Momentum Worldwide,
Weber Shandwick and UM to deliver solutions across the entire
marketing communications spectrum.
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SOURCE McCann Worldgroup