ST.
PETERSBURG, Fla., Jan. 30,
2024 /PRNewswire/ -- Consumers across America have a
very tasty reason to watch their mailboxes this February.
Valpak®, trusted source for exclusive local and national
savings, is teaming up with fast-food restaurant brand
Wendy's® to bring consumers plenty of deals on their
favorite Wendy's menu items.
Along with unbeatable offers on other products and services
consumers love, Valpak is filling its flagship Blue Envelope with
chances to save at participating Wendy's locations nationwide. All
envelopes include an offer for free 10-piece nuggets with any
purchase for new users of the Wendy's app*, as well as the chance
to instantly win a $20 Wendy's gift
card.** The interior of all Valpak envelopes will also feature an
origami activity in which consumers can fold their own paper French
fries and fry box, adding whimsy and delight to their Blue Envelope
experience.
As an added bonus, approximately 36.1 million homes will receive
envelopes highlighting a BOGO Dave's Single®
cheeseburger deal, which can be redeemed using the two-sided coupon
within the envelope, plus even more chances to save on Wendy's menu
items. The partnership also has major reach, extending across the
Valpak product suite to touch consumers via USPS Informed Delivery
and a jumbo postcard campaign (2.5 million homes).
Over 52 million households nationwide will receive these
compelling offers featuring everyone's favorite redheaded hamburger
icon, with both brands anticipating high consumer engagement.
Chris Cate, Valpak President
& CIO, shared, "Wendy's has been America's source for
quick-serve delicacies for as long as Valpak has been helping
consumers save money. We're thrilled to partner with a brand that
stands for quality, fun and flavor to bring some joy to mailboxes.
I know I'm excited for my envelope to arrive!"
Wendy's-branded envelopes are expected to arrive in homes from
January 29 – February 24, 2024. Head to the mailbox for yours
and enjoy a treat from America's source for in-demand savings, on
dining and beyond!
About Valpak
Valpak is the nation's premier direct mailer, trusted for 55
years by thousands of local and national businesses. We drive sales
and brand awareness through easy-to-measure, results-oriented
advertising solutions that work. Our network of nearly 140 local
offices provides unparalleled customer service and market knowledge
to business owners in 42 U.S. states. Each month, our Blue Envelope
of savings mails to more than 41 million demographically targeted
households, and we offer a diverse suite of additional, fully
customizable solutions driven by best-in-class data and targeting
capabilities. Contact us today at valpak.com/advertise or
connect on Twitter: @Valpak and
Facebook: @ValpakAdvertising.
About Wendy's
Wendy's was founded in 1969 by Dave
Thomas in Columbus, Ohio. Dave built his business on the premise,
"Quality is our Recipe®," which remains the guidepost of
the Wendy's system. Wendy's is best known for its made-to-order
square hamburgers, using fresh, never frozen beef***,
freshly-prepared salads, and other signature items like chili,
baked potatoes and the Frosty® dessert. The Wendy's
Company (Nasdaq: WEN) is committed to doing the right thing
and making a positive difference in the lives of others. This is
most visible through the Company's support of the Dave Thomas
Foundation for Adoption® and its signature Wendy's
Wonderful Kids® program, which seeks to find a
loving, forever home for every child waiting to be adopted from the
North American foster care system. Today, Wendy's and its
franchisees employ hundreds of thousands of people across over
7,000 restaurants worldwide with a vision of becoming the world's
most thriving and beloved restaurant brand. For details on
franchising, connect with us at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for
more information and connect with us on X and Instagram using
@wendys, and on Facebook at www.facebook.com/wendys.
Media Contact
Tanya
Creel
Director, Valpak Marketing & Communications
Corporate_Communications@valpak.com
*Offer available for a limited time at participating U.S.
Wendy's. Valid only for first-time Wendy's App users. Wendy's App
download and account registration required. Offer must be redeemed
in the Wendy's App. See offer in the Wendy's App for further
details.
** No purchase necessary. Gift cards are randomly inserted
into envelopes and 1 in approximately 75,000 envelopes has a gift
card inside. Gift cards are subject to Wendy's standard
terms at wendys.com/gift-card-terms-and-conditions. Void where
prohibited.
**Fresh beef available in the contiguous U.S., Alaska and Canada.
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SOURCE Valpak