Nova LifeStyle Launches Blockchain-Based Site to Enhance E-Commerce Strategy
24 Januar 2017 - 1:45PM
Nova LifeStyle, Inc. (NASDAQ:NVFY), a U.S. based
fast-growing, innovative designer, manufacturer and distributor of
modern LifeStyle furniture, today announced the Company has
launched an e-commerce market site called "Nova
Mart," www.nova-mart.com, an online transactional platform for
merchants from all over the world to display and offer their
products and services based on Blockchain technology.
As previously announced, Nova is in the process
of completing the acquisition of the customer base of an
established, highly profitable e-commerce website
www.weilai178.com, which currently serves more than 2 million
customers in Asia and elsewhere. Nova intends to incorporate its
large user base into Nova Mart. The Company intends to include it’s
successful furniture product line as one of the product offerings
on the Nova digital market site.
By owning and operating Nova Mart, Nova expects
to enhance its e-commerce strategy by introducing the "asset light"
Blockchain technology-based site to the Company’s established
customer base. Nova Mart expects to offer a large variety of
products to its members, including business services, direct
marketing, and executive and business training.
Blockchain technology and related payment
processes have gained popularity among Nova's customers. Nova
intends to benefit from an established digital market site while
also offering enhanced customer services through e-commerce as well
as business training, investing and the development of new
technologies for the Blockchain industry. Blockchain technology is
particularly effective at handling distributed transactions among a
large number of parties and is thus well-suited for such a
platform.
Tawny Lam, President and Interim CEO of Nova
LifeStyle commented, “Today's announcement marks an additional
growth initiative by Nova to tap into this fast-growing industry
incorporating Blockchain technology. Beginning this month, the Nova
Future Tech Business School in Hong Kong will be fully operational,
offering professional network training courses of Crypto-Assets
Blockchain Adoption Application. Once the acquisition of
weilai178.com’s membership data system is complete, the Company has
a goal of registering over 5,000 members per month for the
professional business training platform, which would positively
impact the Company’s sales and revenue.
About Nova LifeStyle
Nova LifeStyle, Inc., a NASDAQ Global Market
listed company headquartered in California, owns and operates Nova
Mart, www.nova-mart.com, a Blockchain technology based e-commerce
platform that offers a large variety of products and services to
millions of customers worldwide. To learn more about Nova
LifeStyle, Inc., please visit our website
at www.NovaLifeStyle.com.
Safe Harbor Statement
All statements in this press release that are
not historical are forward-looking statements made pursuant to the
"safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. There can be no assurance that actual results
will not differ from the company's expectations. You are cautioned
not to place undue reliance on any forward-looking statements in
this press release as they reflect Nova's current expectations with
respect to future events and are subject to risks and uncertainties
that may cause actual results to differ materially from those
contemplated. Potential risks and uncertainties include, but are
not limited to, the risks described in Nova's filings with the
Securities and Exchange Commission.
Company Contact:
Investor Relations:
The Equity Group Inc.
In U.S.
Adam Prior, Senior Vice President
+1 (212) 836-9606
aprior@equityny.com
In China
Katherine Yao, Senior Associate
+86-10-6587-6435
kyao@equityny.com
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