Three American Girl Classics Are Back! Kirsten™, Addy™, and Josefina™ Return to Flagship Historical Line With Original Tribute Collections
13 Mai 2024 - 3:00PM
Business Wire
The brand’s grooviest girl — 1970s-era
character Julie Albright™— also shines bright with all-new product
collection and stories
Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT)
portfolio of purposeful brands, announced the re-release of three
classic historical characters — Kirsten Larson™, Addy Walker™, and
Josefina Montoya™— with special tribute collections that harken
back to the brand’s roots. Kirsten, Addy, and Josefina (originally
debuting in 1986, 1993, and 1997 respectively) remain fan-favorite
characters that have inspired generations with their timeless
stories that celebrate family and friendship, resilience in the
face of change, and hope for the future. Now, these enduring
characters are set to stir up a wave of nostalgia and inspire a
legion of new fans with the debut of these three keepsake
collections, featuring their original fashions and accessories,
along with updated stories to bring the characters’ worlds to life
in a fresh, relevant way.
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the full release here:
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Three classic American Girl historical
characters—Kirsten Larson™, Addy Walker™, and Josefina
Montoya™—return to the company's flagship historical line with
special tribute collections. (Photo: Business Wire)
“As we look back on American Girl’s rich legacy, it’s our
beloved historical characters and their powerful stories that have
transcended the test of time—instilling in generations of girls and
women an understanding of their own important place in the world,”
says Jamie Cygielman, General Manager of American Girl. “Through
the return of such classics as Kirsten, Addy, and Josefina, along
with new product and story offerings for our other timeless
characters, like 1970s Julie Albright, we’re excited to continue
engaging and inspiring American Girl fans of all ages for years to
come.”
The new throwback collections feature a signature 18-inch
Kirsten, Addy, and Josefina doll that comes dressed in the
character’s original debut outfit, along with her authentic
introductory accessories. Arriving in a retro American Girls
Collection™ box, each set also includes the character’s first
paperback book in the series with vintage cover design and updated
language, imagery, and resources to resonate with today’s readers.
And, to celebrate birthdays through the decades, American Girl is
also reissuing Kirsten, Addy, and Josefina’s original birthday
party dresses and accompanying Happy Birthday books with original
cover designs.
Additionally, for fans of American Girl’s beloved 1970s
historical character, Julie Albright, there’s a new assortment of
flower-power fun, including a totally retro school outfit and
floral metal lunch box; a funky floral jumpsuit; a record player
set with doll-sized records that play ’70s-inspired songs; and a
fun skating outfit with lace-on shoe roller skates that really
roll. In addition, American Girl Publishing released a new
illustrated journal to tell Julie’s story of growing up in 1974 San
Francisco. Told from the character’s perspective, Julie’s new
journal format is a historical collection first, featuring
full-color doodles and non-fiction back matter with details related
to the story and era. The new illustrated journal will now come
with the 18-inch Julie™ doll and is also available wherever books
are sold. Additional illustrated journals and diaries for other
historical characters are slated to debut in 2025 and beyond.
To further expand its storytelling, American Girl is also
partnering with IDW Publishing to introduce a first-ever
graphic-novel mystery series based on the popular historical
characters. The first mystery—Julie and the Blue Guitar—is debuting
this June, with a second book based on the late-’90s duo, Isabel
and Nicki, releasing in spring 2025. More graphic mystery novels
are planned to follow and will be available wherever books are
sold. To support parents and educators, American Girl is also
updating its free, downloadable discussion and teaching guides
based on the historical character series in June 2024 at
americangirl.com.
Fans can celebrate their favorite American Girl historical
characters in person or online by:
- visiting American Girl retail stores to enjoy a special
Historical Character Birthday Teatime or Julie’s Groovy Painting
Party at the signature cafes; book an appointment for a classic ’do
at the Dolled Up Salon; explore new product and story collections,
and more.
- checking out American Girl’s TikTok channel and Instagram for
fun historical character-themed TikTok trends, in-feed posts and
stories, promotions, and book content.
- watching new Julie-inspired videos starting in late May on
American Girl’s popular YouTube and YouTube Kids Channel.
- touring Addy, Josefina, Kirsten, and Julie’s rooms and
exploring all the AG characters at the free Virtual Museum,
and
- learning more character background details on American Girl
Wiki.
American Girl’s new tribute collections for Kirsten, Addy, and
Josefina, plus the new Julie products and stories, are available
now at americangirl.com and American Girl retail stores
nationwide.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest portfolios of
children’s and family entertainment franchises in the world.
American Girl offers an inspiring world of dolls, content, and
experiences that nourish a girl’s spirit and help develop her
strength of character. Best-selling lines include Truly Me™, Girl
of the Year™, Bitty Baby®, WellieWishers™, Create Your Own™, and
American Girl’s classic historical characters. The company sells
products through its award-winning catalogue, on americangirl.com,
in its proprietary U.S. experiential retail stores, as well as at
specialty retailers nationwide. By inspiring girls to be their
best, American Girl has earned the loyalty of millions and the
praise and trust of parents and educators. Connect with American
Girl on: YouTube; Facebook; Instagram; TikTok; Pinterest
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240513975758/en/
Laura Mays, Weber Shandwick, lmays@webershandwick.com Julie
Parks, American Girl: julie.parks@americangirl.com
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