American Girl® and Disney Reveal First Wave of Enchanting New Doll Collection
07 Februar 2024 - 3:00PM
Business Wire
Company kicks off collaboration with popular
Disney Princess and Disney Frozen franchises—with fan favorites
Ariel, Tiana, and Cinderella first to join magical lineup in Spring
2024
Today, American Girl and Disney—two of the world’s most
celebrated brands best known for their inspirational characters,
rich storytelling, and memorable experiences—are excited to reveal
a special collection across the Disney Princess franchise, and the
Disney Frozen franchise, coming later this year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240207744278/en/
American Girl and Disney collaborate on a
new 18-inch doll collection for the popular Disney Princess and
Disney Frozen franchises, with fan favorites Ariel, Tiana, and
Cinderella first to join the magical lineup in Spring 2024 (Photo:
Business Wire)
Building on the success of last year’s Disney | American Girl
Disney Princess Collector Doll series, the first wave of a new core
collection revealed today, features beloved characters Disney’s
Ariel, Tiana, and Cinderella. Each princess character is
represented with a beautifully crafted 18-inch doll and an
authentically designed signature dress, with plenty of fashion
extras. The collection also includes additional highly detailed
outfits and several special accessories to further expand the
storytelling and play.
“Fandom for American Girl and Disney runs deep, and a
collaboration has long been asked for by our mutual fans,” says
Jamie Cygielman, General Manager of American Girl. “Now, we’re
making dreams come true with a magical collection of timeless
characters that will captivate our fans and send their imaginations
soaring.”
“The launch of the initial three collector dolls last summer was
very popular and demonstrated the desire from our fans for more of
this iconic collaboration between Disney and American Girl,” said
Rob Michaelis, VP, North America Brand Commercialization, Hardlines
& Consumables for Disney. “The talented teams at American Girl
and Disney are so proud of the incredible details in this new
expanded line of Disney Princess inspired dolls which provide an
authentic representation of Disney’s beloved characters.”
The new Disney and American Girl collection features beloved
characters, with the following fan favorites first to join the
magical lineup:
- American Girl® Disney Princess Ariel Doll has
aqua-colored eyes and red wavy hair with sideswept bangs and comes
dressed in a classic mermaid-style dress.
- American Girl® Disney Princess Tiana Doll has brown eyes
and curly black hair styled in a high bun with face-framing
tendrils and arrives in her signature green-and-yellow dress.
- American Girl® Disney Princess Cinderella Doll has blue
eyes and blonde hair styled in a high bun with blue headband and
curled, sideswept bangs and arrives wearing her iconic blue
ballgown and glittery “glass slippers.”
The Disney and American Girl collection is available now at
americangirl.com and American Girl retail stores nationwide.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest portfolios of
children’s and family entertainment franchises in the world.
American Girl offers an inspiring world of dolls, content, and
experiences that nourish a girl’s spirit and help develop her
strength of character. Best-selling lines include Truly Me™, Girl
of the Year™, Bitty Baby®, WellieWishers™, Create Your Own™, and
American Girl’s classic historical characters. The company sells
products through its award-winning catalogue, on americangirl.com,
in its proprietary U.S. experiential retail stores, as well as at
specialty retailers nationwide. By inspiring girls to be their
best, American Girl has earned the loyalty of millions and the
praise and trust of parents and educators. Connect with American
Girl on: YouTube; Facebook; Instagram; TikTok; Pinterest
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240207744278/en/
Laura Mays, Weber Shandwick, lmays@webershandwick.com Susan
Jevens, American Girl: susan.jevens@americangirl.com Lindsey
Groginski, Disney Consumer Products:
lindsey.groginski@disney.com
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