Rizzoli and Mattel, Inc. (NASDAQ: MAT) announced today
BARBIE™: THE WORLD TOUR (ISBN: 9780789345578, $55.00 US,
Rizzoli New York), a new illustrated book capturing all the glamour
and high style of the most popular doll in the world. For the press
tour following the record-breaking release of Greta Gerwig’s
award-winning, acclaimed Barbie movie, producer and star Margot
Robbie and her stylist Andrew Mukamal immersed
themselves in some of Barbie’s most iconic outfits and curated
vintage pieces, then approached designers, from Giorgio Armani to
Donatella Versace, to create looks inspired by the doll-size
originals. Many of these looks were not seen as the official Barbie
press tour was cut short—so Margot and Andrew worked with renowned
fashion photographer Craig McDean to shoot her in the looks
exactly as they were curated: Schiaparelli in Los Angeles, Vivienne
Westwood in London, vintage Chanel with matching Streamline luggage
at the airport, and beyond.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240122133172/en/
Rizzoli New York to Publish BARBIE™: THE
WORLD TOUR on March 8, 2024, in partnership with Mattel (Cover
image Courtesy Rizzoli New York)
“This book is the culmination of tens of thousands of hours of
work by some of the most talented and creative visionaries and
designers on Earth,” says Mukamal. “Margot and I felt compelled to
share this with the world. We hope you love it as much as we
do.”
Accompanying McDean’s sumptuous photography are images of
original Barbie dolls from the period, a treasure trove of rare
materials from Mattel’s Barbie fashion archives, and the designers’
sketches and Polaroids from fittings, layered into evocative
collage by art director Fabien Baron. With text by Margot
Robbie and Andrew Mukamal, as well as handwritten contributions
from the designers behind the looks (from Olivier Rousteing and
Michelle Ochs to Manolo Blahnik and Jeremy Scott), this unique book
blends the serious chic of high fashion with the serious fun of
Barbie’s world—the dolls, the history, and the style that have
captured imaginations for 65 years.
“Barbie: The World Tour is the ultimate realization of
Barbiecore, with iconic looks inspired by Barbie’s 65-years of
fashion history, now brought to life by Margot and Andrew with
best-in-class designers,” said Lisa McKnight, Executive Vice
President and Chief Brand Officer, Mattel. “It’s been inspiring to
see the world follow the designs curated by Margot and Andrew in
celebration of the movie, Barbie. Rich with unexpected playfulness,
historic nods, and self-expression, these looks represent an
exciting new take on Barbie style.”
Follow the fun on social media #barbietheworldtour
ABOUT THE AUTHORS & CONTRIBUTORS: Margot Robbie is an
award-winning Australian actress and producer, whose many roles
have included Barbie in Barbie, for which she is currently
nominated for a BAFTA, Harley Quinn in the DC Suicide Squad and
Birds of Prey films, Tonya Harding in I, Tonya (for which she was
nominated for an Academy Award and a BAFTA), Kayla Pospisil in
Bombshell (for which she was nominated for an Academy Award and a
BAFTA), and Sharon Tate in Quentin Tarantino’s Once Upon a Time in
Hollywood (for which she was nominated for a BAFTA). Under her
LuckyChap banner, Robbie also produced Barbie, Promising Young
Woman, Birds of Prey and I, Tonya, among many others, including
2023’s BAFTA-nominated Saltburn. Andrew Mukamal is an
American fashion stylist and brand consultant, whose work has
appeared everywhere from Vogue and Elle to Esquire and Rolling
Stone; in advertising for brands such as Gucci and Yves Saint
Laurent; and whose clients include Margot Robbie, Zoe Kravitz,
Carey Mulligan, and Billie Eilish. Craig McDean is a British
fashion photographer now based in New York City, whose editorial
work has been featured in magazines such as i-D and The Face,
advertising campaigns for Jil Sander and Calvin Klein, and
editorial commissions with Harper's Bazaar and Vogue. More
recently, McDean has photographed fashion campaigns for clients
including Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta,
Yves Saint Laurent, Calvin Klein, and Estée Lauder. Edward
Enninful is the former editor in chief of British Vogue.
Margaret Zhang is editor in chief of Vogue China. Greta
Gerwig is an award-winning, Oscar- and DGA-nominated American
director, writer and actress, whose acclaimed films include Lady
Bird and Little Women. She co-wrote (with Noah Baumbach), directed,
and executive-produced the global hit, award-winning Barbie.
Credit line for the book must read: © Barbie™: The World Tour by
Margot Robbie and Andrew Mukamal, Rizzoli New York, 2024. All
images © Craig McDean, but no images may be used—in print or
digitally—without written consent from the publisher and
exclusively in conjunction with book reviews and features. Cover
image Courtesy Rizzoli New York. Serial rights are available,
contact Ron Longe (rlonge@rizzoliusa.com).
BARBIE™ and associated trademarks and trade dress are owned by,
and used under license from, Mattel. ©2024 Mattel.
Barbie was produced by Heyday Films, LuckyChap Entertainment,
NB/GG Films and Mattel and released by Warner Bros. Pictures. Based
on “Barbie” by Mattel.
BARBIE™: THE WORLD TOUR By Margot Robbie and Andrew
Mukamal Photography by Craig McDean Foreword by Edward Enninful,
Introduction by Margaret Zhang, Afterword by Greta Gerwig Rizzoli
New York / ISBN: 9780789345578 / Hardcover / 160 pages / 9.5” x 13”
PRICE: $55.00 US / €50.00 France & Italy / £44.00 UK
www.rizzoliusa.com
BARBIE™: THE WORLD TOUR will be available in French and
Italian editions, plus World English.
About Rizzoli:
Rizzoli New York has been publishing exquisite, illustrated
books since 1974 and is a leader in the fashion, interior design,
culinary, art, architecture, and photography fields. The Universe
imprint—rebranded as Rizzoli Universe—was added in 1990, marking
Rizzoli’s entrée into the pop-culture worlds of humor, beauty,
sports, performing arts, and gay and alternative lifestyles, as
well as a successful calendar program. Rizzoli produces its museum
and exhibitions publishing under our imprint Rizzoli Electa,
in collaboration with leading Italian book publisher and sister
company Mondadori Electa. Our corporate entity Rizzoli
International Publications also distributes books from Flammarion,
Batsford/Pitkin, Smith Street Books, Gagosian, and Aquavella
Galleries. In addition to our publishing house, the company
maintains the Rizzoli Bookstore—widely considered one of the
foremost independent booksellers in America—which specializes in
literature, photography, architecture, interior design, culinary,
and the fine and applied arts.
About Mattel:
Mattel is a leading global toy company and owner of one of the
strongest portfolios of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-BARB
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version on businesswire.com: https://www.businesswire.com/news/home/20240122133172/en/
Ron Longe, Associate Director of Publicity Rizzoli New York /
rlonge@rizzoliusa.com Devin Tucker Mattel /
devin.tucker@mattel.com
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