Dex Introduces New Internet Package for Small Business Providing Guaranteed Search Engine Clicks
23 September 2004 - 3:50PM
PR Newswire (US)
Dex Introduces New Internet Package for Small Business Providing
Guaranteed Search Engine Clicks 'Dex Web Clicks(TM)' Provides
Access to More Than 30 Major Search Engines and Portals DENVER,
Sept. 23 /PRNewswire-FirstCall/ -- Dex Media, Inc. (NYSE:DEX), a
leading directory publisher and online advertising services
provider, announced today that it is introducing a new Internet
product line to help small businesses extend their Yellow Pages
advertising messages through more than 30 major search engines and
portals. Called Dex Web Clicks(TM), the product is first being
introduced in the Seattle metropolitan area. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030506/DEXLOGO) Designed as
an affordable solution for small and medium-sized enterprises, Dex
Web Clicks is available in several package options, which include
search engine marketing, Web site design and hosting. The search
engine marketing capability provides customers with a guaranteed
number of clicks from major search engines and portals. Fixed-price
packages start at less than $100 per month, enabling small
businesses to affordably establish or expand their online marketing
programs. "We are committed to delivering superior value to our
customers by extending the reach of their marketing messages," said
George Burnett, president and CEO of Dex Media. "Now, Dex Web
Clicks takes it to the next level, with a product that enables our
customers to take advantage of the dramatic growth in Internet
search at an affordable price." "Dex is unlocking Internet search
for small businesses," said Simon Greenman, vice president of
Internet Products at Dex Media. "Our advertisers are increasingly
eager to market online but rarely have the time and resources for
more complex strategies, such as keyword selection and auctions.
With this new product, Dex has streamlined these processes so our
advertisers can access a new source of targeted leads." Dex has
partnered with two leading providers to deliver these new products.
Interland, a major provider of Web hosting and online services for
small and medium-sized businesses, will provide Dex Web Clicks
users with Web site design services, and online tools and services
to update, manage and market their site on an ongoing basis. SME
Global Solutions (SGS), a leading broker and aggregator of
interactive e-products and services, will broker and monitor the
online leads. "Both companies are ideal partners for Dex, enabling
us to offer small businesses a best-in-class product to meet their
needs," said Greenman. "Dex has always understood how important it
is to deliver value to its small business customers through its
print directory," said Joel Kocher, chairman and CEO for Interland.
"Now they are clearly extending their leadership to online
directories and advertising. We are delighted to work with Dex to
help their advertisers establish -- and expand -- their online
presence." "Dex Media is among the first in the Yellow Pages
industry to offer the power of search engine marketing to local
merchants. This innovative product suite presents an opportunity
for merchants to offer products and services to local consumers and
greatly improves the quality of local search results for the
participating search engines," said Kirsten Mangers, chief
strategic officer of SGS. "We are excited to be a part of this
pioneering initiative." About Dex Media, Inc. Dex Media, Inc.
(NYSE:DEX), the largest publicly traded incumbent directory company
in the United States, provides local and national advertisers with
industry-leading print and online directory solutions. In 2003, the
company generated revenues of approximately $1.6 billion. As the
exclusive publisher of the official White and Yellow Pages
directories for Qwest Communications International Inc., the
company published 259 directories in 2003 in 14 western and
Midwestern states. Dex Media printed and distributed approximately
43 million print directories and CD-ROMs and served more than
400,000 local and 4,000 national advertiser accounts in 2003. The
company's leading Internet-based directory, DexOnline.com, is the
most used Internet Yellow Pages in the states Dex Media serves,
according to market research firm comScore. About Interland
Interland, Inc. (NASDAQ:INLD) is a leading Web hosting and online
services company dedicated to helping small and medium size
businesses achieve success by providing the knowledge, services and
tools to build, manage and promote businesses online. Interland
offers a wide selection of online services, including standardized
Web hosting, e-commerce, application hosting, website development,
and marketing and optimization tools. For more information about
Interland, please visit http://www.interland.com/, email or call
1-800-336-9883. About SGS SGS is a broker and aggregator of
interactive e-product and services for the Small & Medium
Enterprise (SME) market segment. SGS' consolidates the broad
universe of Interactive media products into a scalable, easy to
order, easy to sell, easy to manage and "locally" relevant product
suite. SGS clients resell products and services via their local
sales channels in the SME market segment. These products and
services are procured by SGS through partnerships with "best in
breed" industry suppliers, integrated and processed through their
award winning web-based software, Geneva, for distribution,
campaign management and reporting. For more information, please
visit http://www.smeglobalsolutions.com/. Dex Media Safe Harbor for
Forward-Looking and Cautionary Statements Certain statements in
this press release are "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements
involve a number of risks, uncertainties and other factors that
could cause actual results, performance or achievements of Dex
Media to be materially different from any future results,
performance or achievements expressed or implied by these
forward-looking statements. The following important factors could
affect future results: continuing weakness in the U.S. economy;
increased competitive pressure from other directory publishers or
media companies; changes in interest rates or a reduction in Dex
Media's cash flow that could impair Dex Media's ability to service
its debt obligations; Dex Media's high level of indebtedness; and
risks related to the start-up of new print or Internet directories
and media services. Other factors which could materially affect
such forward-looking statements can be found in Dex Media's filings
with the Securities and Exchange Commission, including risk
factors. Investors, potential investors and other readers are urged
to consider these factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. The forward-looking
statements made herein are only made as of the date of this press
release and Dex Media undertakes no obligation to publicly update
such forward-looking statements to reflect subsequent events or
circumstances. http://www.newscom.com/cgi-bin/prnh/20030506/DEXLOGO
http://photoarchive.ap.org/ DATASOURCE: Dex Media, Inc. CONTACT:
media, Pat Nichols, +1-303-784-1555, , or investors, Brooke
Martellaro, +1-866-545-2900, , both of Dex Media, Inc. Web site:
http://www.smeglobalsolutions.com/ Web site:
http://www.interland.com/ Web site: http://www.dexmedia.com/
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