UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20459
 
SCHEDULE 14D-9
 
Solicitation/Recommendation Statement Under
Section 14(d)(4) of the Securities Exchange Act of 1934
GMARKET INC.
 
(Name of Subject Company)
GMARKET INC.
 
(Name of Person(s) Filing Statement)
Common stock, par value KRW 100 per share
American depositary shares, as evidenced by American depositary receipts,
each representing one share of common stock
 
(Title of Class of Securities)
The Common Stock, which is not traded on U.S. markets, has not been assigned a
CUSIP number.
The CUSIP number for the related American depositary shares is 38012G100.
 
(CUSIP Number of Class of Securities)
Duckjun (D.J.) Lee
Senior Managing Director and Chief Financial Officer
9th Floor, LIG Tower, 649-11 Yeoksam-Dong, Gangnam-Gu, Seoul 135-912,
Korea
82-2-1566-5701
 
(Name, address and telephone number of person
authorized to receive notices and communications
on behalf of the persons filing statement)
with copies to:
         
Robert B. Robbins, Esq.
Pillsbury Winthrop Shaw Pittman
LLP
2300 N Street, NW
Washington, DC 20037-1122
(202) 663-8136
  Mark J. Lee, Esq.
Orrick, Herrington & Sutcliffe
LLP
43rd Floor, Gloucester Tower
The Landmark
15 Queen’s Road Central
Hong Kong
+852 2218 9118
  Richard V. Smith, Esq.
Orrick, Herrington & Sutcliffe
LLP
The Orrick Building
405 Howard Street
San Francisco, CA 94105-2669
(415) 773-5830
þ   Check the box if the filing relates solely to preliminary communications made before the commencement of a tender offer.
 
 


 

Gmarket Reports First Quarter 2009 Financial Results
Seoul, South Korea, April 29, 2009 — Gmarket Inc. (NASDAQ: GMKT) (“Gmarket”) announced today its financial and operating results for the first quarter ended March 31, 2009.
Gmarket reported total revenues of Won 71.9 billion for the first quarter of 2009, representing an 11% increase from total revenues of Won 64.6 billion for the first quarter of 2008.
The Company’s gross merchandise value (“GMV”), which represents the total value of all items sold on Gmarket’s website, increased by 14% to Won 1,063.7 billion for the first quarter of 2009 compared to Won 933.4 billion for the same period in 2008. Transaction fee revenues for the first quarter of 2009 were Won 40.0 billion, representing a 9% increase from Won 36.8 billion for the first quarter in 2008. Advertising and other non-transaction revenues for the first quarter of 2009 were Won 31.9 billion, representing a 15% increase from Won 27.8 billion for the same period in 2008.
Operating income for the first quarter of 2009 was Won 7.1 billion, representing a 31% decrease from Won 10.3 billion for the same period in 2008.
Net income for the first quarter of 2009 was Won 9.7 billion, representing a 6% decrease from Won 10.3 billion for the same period in 2008. Earnings per diluted share for the first quarter of 2009 decreased to Won 191 or, $0.14, down from Won 204 for the same period in 2008.
On a pro forma non-GAAP basis, excluding the one-time effect of the merger expenses, operating income and net income for the first quarter of 2009 were Won 9.1 billion and Won11.3 billion respectively.
“Despite a relatively slow start to the first quarter, we ended on a very strong note, setting a record monthly high in GMV in March 2009,” said Young Bae Ku, Chief Executive Officer of Gmarket. “During the first quarter, we continued to grow our expanding and developing categories while at the same time re-accelerating our growth in categories such as clothing and accessories and computers and electronics.”
Investor Conference Call / Webcast Details
The Company’s management will review detailed first quarter 2009 results on Tuesday, April 28, 2009 at 6:00 p.m. U.S. Eastern Time (7:00 a.m., April 29, 2009 in Seoul, South Korea). A live webcast of the conference call will be available on Gmarket’s website at www.gmarket.co.kr/IR/.
Dial-in details for the conference call are as follows:

 


 

US: +1 866 362 4829 or +1 617 597 5346
Hong Kong: +852 3002 1672
Singapore: +65 6823 2164
U.K.: +44 207 365 8426
Korea: +82 00 308 13 1153
Password for all regions: Gmarket
A replay of the call will be available beginning April 28 at 9:00 p.m. U.S. Eastern Time (10:00 a.m., April 29, 2009 in Seoul) at www.gmarket.co.kr/IR/ and by telephone at +1 888 286 8010 or +1 617 801 6888 with passcode 32560894 (telephone replay available through 10:59 a.m. on May 6, 2009 U.S. Eastern Time (11:59 p.m., May 6, 2009 in Seoul)).
Notes: (1) The Dollar amounts provided in this release are based on an exchange rate of Won 1,372.30 to US$1.00, which is the noon buying rate in effect on March 31, 2009 as quoted by the Federal Reserve. (2) GMV should not be construed as an alternative to revenues or any other measure of performance determined in accordance with U.S. GAAP. Other companies may determine GMV in a different manner than Gmarket does.
Pro forma Non-GAAP Information
To supplement the Company’s financial results prepared in accordance with Generally Accepted Accounting Principles (“GAAP”), certain pro forma non-GAAP financial measures are provided in this press release. Specifically, we have provided pro forma non-GAAP operating income and pro forma non-GAAP net income that exclude certain merger expenses incurred, as well as the related income tax effects of such items. The merger expenses were not recurring expenses and are not directly attributable to the underlying performance of our business operations. These pro forma non-GAAP financial measures are provided to enhance the user’s overall understanding of our financial performance. The Company believes that by excluding these charges, as well as the related income tax effects, the pro forma non-GAAP measures provide supplemental information to both management and investors that is useful in assessing core operating performance, in evaluating our ongoing business operations and in comparing results of operations on a consistent basis from period to period. The presentation of this additional information is not prepared in accordance with GAAP. The information therefore may not necessarily be comparable to that of other companies and should be considered as a supplement to, not a substitute for, or superior to, the corresponding measures calculated in accordance with GAAP. Investors are encouraged to review the reconciliations of GAAP to pro forma non-GAAP financial measures which are included below in this press release.
About Gmarket

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Gmarket Inc. is a leading retail e-commerce marketplace in Korea, offering buyers a wide selection of products at competitive prices and sellers a comprehensive and flexible sales solution. Gmarket’s e-commerce marketplace is highly scalable and facilitates the sale of products in small or large quantities to a large number of potential buyers in a convenient, cost effective and secure manner. Gmarket’s e-commerce marketplace is located primarily at www.gmarket.co.kr.
Safe Harbor Under the Private Securities Litigation Reform Act of 1995
Certain statements contained in this Form 6-K may include, in addition to historical information, “forward-looking statements” within the meaning of the “safe-harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can generally be identified by the use of forward-looking terminology, such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “project,” “continue,” “plan” or “predict” or the negative thereof or other similar words, although not all forward-looking statements will contain these words. These forward-looking statements are based on the Company’s current assumptions, expectations and projections about future events. All forward-looking statements involve risks and uncertainties that may cause the Company’s actual performance, financial condition or results of operations to be materially different from those suggested by the forward-looking statements, including, but not limited to, the Company’s ability to diversify revenues; the Company’s ability to compete effectively in a highly competitive industry; the Company’s ability to anticipate and access technological developments in the Company’s industry; the Company’s ability to recruit and retain quality employees as the Company grows; the Company’s ability to implement the Company’s growth strategies; and economic and political conditions in and outside of Korea. Recent global economic events including, but not limited to, the downturn in global economic and financial markets, changes in political, business and economic conditions, fluctuations in foreign exchange rates, tightening of the global credit markets, decreasing consumer confidence and slowing of ecommerce growth could also cause or contribute to such material differences in our actual performance, financial condition or results from those contained in this Form 6-K. Investors should consider the information contained in the Company’s submissions and filings with the SEC, including the Company’s most recent annual report on Form 20-F, together with such other documents as the Company may submit to or file with the SEC from time to time, including on Forms 6-K. The forward-looking statements speak only as of this filing on Form 6-K and the Company assumes no duty to update them to reflect new, changing or unanticipated events or circumstances. You should not unduly rely on the forward-looking statements contained in this Form 6-K.
Contacts
Paul J. Lee
Gmarket Inc.
+82-2-3016-4372
plee@gmarket.co.kr
In the U.S.
Joseph Villalta
The Ruth Group
+1-646-536-7003
jvillalta@theruthgroup.com

3


 

The tender offer contemplated by the pending business combination transaction with eBay Inc. has not yet commenced. This communication is not an offer, a solicitation or a recommendation with respect to such tender offer. No statement in this announcement is an offer to purchase or a solicitation of an offer to sell securities. The Company intends to file a Schedule 14D-9 solicitation/recommendation statement with the U.S. Securities and Exchange Commission (“SEC”) relating to this tender offer. The Company understands that eBay Inc. and eBay KTA (UK) Ltd intend to file a Schedule TO tender offer statement with the SEC relating to this tender offer. Security holders and investors are urged to read carefully the tender offer statement (including the offer to purchase, a related letter of transmittal and certain other tender offer documents) and the Company’s solicitation/recommendation statement when they are available because they will contain important information about the tender offer and related transactions. Security holders and investors may obtain a free copy of Gmarket’s solicitation/recommendation statement when it becomes available, and other documents filed by the Company or eBay Inc. with the SEC, at the SEC’s web site at http://www.sec.gov. Free copies of the Company’s solicitation/recommendation statement, when it becomes available, and other filings made with the SEC by the Company may also be obtained by directing a request to Gmarket Inc., 9th Floor, LIG Tower, 649-11 Yeoksam-Dong, Gangnam-Gu, Seoul 135-912, Korea, Attention: Investor Relations.

4


 

GMARKET INC.
UNAUDITED BALANCE SHEETS
(in millions of Korean Won and in thousands of US dollars)
                         
    December 31,     March 31,     March 31,  
    2008     2009     2009  
 
                       
Assets
                       
Current assets:
                       
Cash and cash equivalents
  W 79,470     W 50,028     $ 36,456  
Cash on deposit
    217,000       236,508       172,345  
Restricted cash
    10,100       7,650       5,575  
Accounts receivable, net
    51,725       56,804       41,393  
Current held-to-maturity securities
    34,000       46,000       33,520  
Other current assets
    13,256       13,115       9,556  
 
                 
Total current assets
    405,551       410,105       298,845  
Property and equipment, net
    30,546       28,163       20,523  
Held-to-maturity securities
    6,000       6,000       4,372  
Other assets
    10,093       10,969       7,993  
 
                 
Total assets
  W 452,190     W 455,237     $ 331,733  
 
                 
 
                       
Liabilities and Shareholders’ Equity
                       
Current liabilities:
                       
Amounts payable to sellers
  W 184,221     W 177,105     $ 129,057  
Accounts payable
    28,358       32,702       23,830  
Deferred revenue and advances
    6,000       5,838       4,254  
Sales incentive liabilities
    10,955       11,107       8,094  
Income tax payable
    5,711       2,017       1,470  
Other current liabilities
    7,568       6,107       4,450  
 
                 
Total current liabilities
    242,813       234,876       171,155  
 
                 
Accrued severance benefit
    4,467       4,866       3,546  
Other liabilities
    1,085       1,097       799  
 
                 
Total liabilities
    248,365       240,839       175,500  
 
                 
Shareholders’ equity:
                       
Common shares
    5,033       5,035       3,669  
Additional paid-in capital
    93,782       94,606       68,940  
Accumulated other comprehensive income
    79       118       86  
Retained earnings
    104,931       114,639       83,538  
 
                 
Total shareholders’ equity
    203,825       214,398       156,233  
 
                 
Total liabilities and shareholders’ equity
  W 452,190     W 455,237     $ 331,733  
 
                 

5


 

GMARKET INC.
UNAUDITED STATEMENTS OF INCOME
(in millions of Korean Won and thousands of US dollars, except per share data)
                         
    Three Months Ended March 31,  
    2008     2009     2009  
Revenues:
                       
Transaction fees
  W 36,813     W 39,999     $ 29,148  
Advertising and others
    27,836       31,949       23,281  
 
                 
Total revenues
    64,649       71,948       52,429  
Costs and expenses:
                       
Cost of revenues
    34,120       39,256       28,606  
Sales and marketing
    12,925       14,950       10,894  
General and administrative
    7,288       8,686       6,330  
Merger expenses 1)
          1,974       1,438  
 
                 
Total costs and expenses
    54,333       64,866       47,268  
 
                 
Operating income
    10,316       7,082       5,161  
Other income:
                       
Interest income
    3,143       4,678       3,409  
Others, net
    133       440       320  
 
                 
Income before income tax expense
    13,592       12,200       8,890  
Income tax expense
    3,271       2,493       1,816  
 
                 
Net income
  W 10,321     W 9,707     $ 7,074  
 
                       
Net income per share — basic
  W 207     W 193     $ 0.14  
Net income per share — diluted
    204       191       0.14  
 
                       
Weighted average number of shares — basic
    49,752,548       50,352,319       50,352,319  
Weighted average number of shares — diluted
    50,613,952       50,848,986       50,848,986  
 
1)   Merger expenses represent advisor fees incurred with respect to the business combination transaction with eBay, Inc. These expenses are deemed to be non-recurring in nature. The Company has submitted a 6-K with respect to such business combination with the United States Securities Exchange Commission on April 16, 2009.

6


 

GMARKET INC.
UNAUDITED STATEMENTS OF CASH FLOWS
(in millions of Korean Won and in thousands of US dollars)
                         
    Three Months Ended March 31,  
    2008     2009     2009  
Cash flows from operating activities:
                       
Net income
  W 10,321     W 9,707     $ 7,074  
Adjustments
                       
Depreciation and amortization
    2,129       2,830       2,062  
Stock-based compensation expense
    470       681       496  
Provision for bad debt
    133       16       12  
Provision for severance benefits
    688       662       483  
Deferred tax assets
    4       (80 )     (58 )
Provision for loyalty program reserves
    1,383       1,744       1,271  
Others, net
    5       (401 )     (293 )
Changes in operating assets and liabilities
                       
Accounts receivable
    (722 )     (5,056 )     (3,684 )
Amounts payable to sellers
    12,424       (7,115 )     (5,185 )
Accounts payable
    (834 )     4,347       3,168  
Deferred revenue and advances
    554       (162 )     (118 )
Other assets, net
    (933 )     (80 )     (57 )
Other current liabilities
    236       (6,748 )     (4,918 )
Payment of accrued severance benefits
    (79 )     (263 )     (192 )
 
                 
Net cash provided by operating activities
    25,779       82       61  
 
                 
Cash flows from investing activities:
                       
Increase in cash on deposit, net
    (11,500 )     (19,073 )     (13,898 )
Decrease (increase) in restricted cash, net
    (1,990 )     2,450       1,785  
Increase in current held-to-maturity securities
          (12,000 )     (8,744 )
Purchase of property and equipment
    (2,564 )     (430 )     (314 )
Increase in other assets, net
    (708 )     (617 )     (449 )
 
                 
Net cash used in investing activities
    (16,762 )     (29,670 )     (21,620 )
 
                 
Cash flows from financing activities:
                       
Issuance of common shares, net
    23       146       106  
Increase in short-term borrowing
          5,200       3,789  
Decrease in short-term borrowing
          (5200 )     (3,789 )
 
                 
Net cash provided by financing activities
    23       146       106  
 
                 
Net increase (decrease) in cash and cash equivalents
    9,040       (29,442 )     (21,453 )
 
                 
Cash and cash equivalents:
                       
Beginning of period
    48,367       79,470       57,909  
 
                 
End of period
  W 57,407     W 50,028     $ 36,456  
 
                 

7


 

GMARKET INC.
UNAUDITED SUPPLEMENTAL OPERATING DATA
                                         
    2008   2009
    1Q   2Q   3Q   4Q   1Q
             
G M V (in billions of Won) 1
     933        971        975       1,107       1,064  
             
Registered Users 2 (000)
    14,260       14,735       15,204       15,685       16,129  
             
Average Monthly Unique Visitors 3 (000)
    17,861       18,651       17,840       18,092       17,243  
 
1.   Represents the aggregate value of all products sold on the Company’s website for the period. GMV is commonly used in the e-commerce industry to measure a company’s operating performance as transaction fees depend in part on GMV. GMV should not be construed as an alternative to any measure of performance determined in accordance with U.S. GAAP. Other companies may determine GMV in a different manner to Gmarket.
 
2.   Registered Users include both buyers and sellers who have registered with the Company as of the end of the period.
 
3.   Average monthly unique visitors represents the average number of monthly unique visitors to the Company’s website during the period, measured and announced by Metrix Corporation, a Korean Internet research company. Other research companies’ results may differ.
Pro forma Non-GAAP Information and Reconciliation to Comparable GAAP Financial Measures
(in millions except per share data)
         
Operating income — GAAP
  7,082  
Merger expenses (a)
    1,974  
 
       
Operating income — Pro forma Non-GAAP
  9,056  
 
       
 
       
Net income — GAAP
  9,707  
Merger expenses (a)
    1,974  
Tax effect of excluding merger expenses (b)
    (401 )
 
       
Net income — Pro forma Non-GAAP
  11,280  
 
       
 
       
Pro Forma Non-GAAP Net Income Per Diluted Share
  222  
 
       
Shares Used in Non-GAAP Diluted Share Calculation
    50.85  
 
       
 
(a)   Merger expenses represent advisor fees relating to the business combination transaction with eBay, Inc. These expenses are not directly attributable to the underlying performance of our business operations.

8


 

    We believe that by excluding the merger expenses, investors are provided with supplemental information that is useful in evaluating our ongoing operations and performance. These expenses are deemed to be non-recurring in nature. Management also excludes this expense when evaluating current performance, forecasting future results, measuring core operating results, and making operating and strategic decisions.
 
(b)   Tax effect of excluding merger expenses from net income.

9

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