Partners with Big Bola Casinos to Address
Mexican iGaming and OSB Opportunity
Progress with Entry into Ontario Market
Continues
Logflex MT Holding Limited (doing business as Novibet)
(“Novibet” or the “Company”), an established, profitable, iGaming
and Online Sportsbook provider operating in several countries
across Europe, today provided an update on its progress toward
furthering its North America expansion strategy.
Novibet today announced a new multi-year market access agreement
with Caesars Entertainment, providing Novibet the opportunity to
conduct online sports betting (“OSB”) and iGaming operations in New
Jersey. Pursuant to the terms of the agreement, Novibet will
operate a branded online gambling service (including OSB and
iGaming) in New Jersey for ten years. The New Jersey agreement
follows a similar ten-year agreement Novibet entered into earlier
this year to operate a Novibet-branded online gambling service in
Pennsylvania (excluding an online sportsbook or online poker). Both
agreements are subject to Novibet obtaining the necessary operating
licenses, service licenses and other governmental approvals.
Novibet plans to launch its branded online sites, novibet.com, in
Pennsylvania and New Jersey in 2023.
In addition, Novibet announced that is has secured market access
in Mexico for iGaming and online sports betting (“OSB”) through a
partnership with Big Bola Casinos, an operator of 20 casinos
throughout the country. Big Bola is one of only 14 operators
authorized to offer legal betting and online casino services in
Mexico. Pursuant to the new partnership with Big Bola, Novibet
plans to launch its branded online casino site, Novibet.mx, in
Mexico in the second half of 2022. Novibet will be responsible for
all player acquisition, promotion and retention, and will share
revenue generated by Novibet.mx with Big Bola. Analysts have
estimated that the total addressable market for online gaming in
Mexico will be approximately U.S. $1 billion in 2026.
Novibet also provided an update on its efforts to enter the
Ontario, Canada online market which opened in April 2022. The
Company recently commenced a license application with the Alcohol
and Gaming Commission of Ontario (“AGCO”). Contingent on regulatory
approval, the Company is on track to launch its iGaming and OSB
platform in Ontario in the fourth quarter of 2022, with additional
provinces in Canada expected to follow. Ontario is widely expected
to become one of the largest iGaming markets in North America, with
analysts estimating that the combined iCasino and OSB market will
be more than U.S. $2 billion in 2026.
George Athanasopoulos, Chief Executive Officer of Novibet,
commented, “The expansion of our iCasino platform into new
regulated markets, including in North America, is a major pillar of
our growth strategy. We’re pleased with our progress against this
initiative as evidenced by our expanded partnership with Caesars
Entertainment that now provides us with market access to New Jersey
and Pennsylvania to address the significant OSB and iGaming
opportunities in those states, as well as our new partnership with
Big Bola to introduce our highly regarded iGaming and OSB products
to players in Mexico later this year. Our focus on ensuring our
technology platform, product offerings and customer engagement and
retention initiatives are fully aligned and in synch with local
player preferences has allowed us to enter new markets through our
differentiated, engaging online gaming experience. We expect to
replicate this success in the new North American markets we enter
by remaining true to our operating disciplines and leveraging the
proven popularity of our product offerings that feature more than
5,000 video slots, 220 live table games and 180 progressive jackpot
games from over 120 online content providers as well as an
innovative sports betting offering following the receipt of
required respective regulatory approvals.”
On March 30, 2022, Novibet and Artemis Strategic Investment
Corporation (Nasdaq: ARTE) (“Artemis”), a publicly traded special
purpose acquisition company, announced a proposed business
combination transaction. The proposed transaction is expected to
close in the second half of 2022, subject to approval by Artemis’
shareholders and other customary closing conditions.
About Novibet Novibet is an established GameTech company
operating in several countries across Europe through its
headquarters in Malta, offices in Greece and employees in Isle of
Man and Italy. Licensed and regulated by HGC, MGA, ADM, and Irish
Revenue Commissioners, Novibet is committed to delivering the best
sports betting and gaming experience to an expanding customer base.
Since 2010, Novibet has offered online sports betting and casino
entertainment in several competitive European markets.
The exciting online gaming experience begins with providing the
most popular online casino games and, to that end, Novibet has
teamed up with some of the world’s leading online casino content
providers. With over 5,000 online casino games available to its
experienced Casino Management Team, Novibet delivers slots, casino
table, live-action, and many more game types across desktop,
mobile, and tablet devices.
Novibet has its own proprietary betting platform that integrates
world leading official data providers; with its own algorithms
generating an extensive Betting Offer that includes In Play and
Minute markets, in house developed Automatic and Hybrid Cash-Out,
quick settlement of bets, and unparalleled excitement to sports
enthusiasts.
As an innovative and adaptable operator, Novibet has a product
offering that is constantly interacting with demand to meet and
exceed existing and upcoming trends. In close partnership with
Microsoft, Novibet is fully hosted in the Azure Cloud, providing
scalability, high availability, redundancy, and economies of scale
that are unrivaled in the industry.
For more information: https://investor.novibet.com/.
About Artemis Strategic Investment Corporation Artemis is
a special purpose acquisition company formed in 2021 and listed on
Nasdaq in September 2021. Artemis was formed for the purpose of
effecting a merger, share exchange, asset acquisition, share
purchase, reorganization or similar business combination with one
or more businesses. Artemis is focused on partnering with companies
in the gaming, sports and entertainment sectors as well as the
technology and services that are associated with these verticals.
Its Class A common stock, units, and warrants trade on Nasdaq under
the symbols "ARTE”, “ARTEU”, and “ARTEW”, respectively. Artemis’
management team is led by Holly Gagnon, Philip Kaplan, Thomas
Granite and Scott Shulak who each have decades of experience
operating, advising and creating value for the owners and investors
of leading businesses and entities.
Important Information About the Proposed Business Combination
and Where to Find It In connection with the proposed Business
Combination, Artemis, Novibet, and Novibet PLC (“PubCo”) intend to
prepare, and PubCo intends to file with the SEC, a registration
statement on Form F-4 (“Registration Statement”) which will include
the proxy statement of Artemis and the prospectus of PubCo (as
amended or supplemented from time to time, the “Proxy
Statement/Prospectus”) and one or more amendments to the
Registration Statement, and, after the Registration Statement is
declared effective, Artemis will mail the definitive Proxy
Statement/Prospectus included therein to the holders of Artemis’s
common stock in connection with Artemis’s solicitation of proxies
for the vote by Artemis stockholders with respect to the Business
Combination and other matters described in the Registration
Statement. Artemis urges its stockholders and other interested
persons to read, when available, the Registration Statement, the
amendments thereto, and the documents incorporated by reference
therein, as well as other documents filed by Artemis with the SEC
in connection with the Business Combination, as these materials
will contain important information about Artemis, Novibet, and the
Business Combination. Stockholders of Artemis will also be able to
obtain copies of such documents, when available, free of charge
through the website maintained by the SEC at www.sec.gov or by
directing a written request to Artemis Strategic Investment
Corporation, 3310 East Corona Avenue, Phoenix, AZ 85040.
Participants in the Solicitation Under SEC rules,
Artemis, Novibet, PubCo, and each of their respective officers and
directors may be deemed to be participants in the solicitation of
Artemis’s stockholders in connection with the Business Combination.
Stockholders of Artemis may obtain more detailed information
regarding the names, affiliations, and interests of Artemis’s
directors and officers in Artemis’s prospectus for its initial
public offering, filed with the SEC on October 1, 2021 (the “IPO
Prospectus”) and the Registration Statement, when available. The
interests of Artemis’s directors, officers, and others in the
Business Combination may, in some cases, be different than those of
Artemis’s stockholders generally. Information about such interests
will be set forth in the Registration Statement when it becomes
available. You may obtain free copies of these documents as
described in the preceding paragraph.
Forward-Looking Statements This press release includes
historical information as well as “forward-looking statements”
within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements relate to matters such as the future results of
operations and financial position of PubCo and its subsidiaries;
planned products and services; Novibet’s business strategy,
including Novibet’s planned launch in the United States and the
Americas; objectives of Novibet’s management for future operations;
market size and potential growth opportunities; competitive
position; expectations and timings related to commercial launches;
potential benefits of the proposed business combination; and
technological and market trends and other future conditions.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “future,” “anticipate,” “assume,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “would,” “believes,” “predicts,”
“potential,” “strategy,” “opportunity,” “continue,” and similar
expressions are intended to identify such forward-looking
statements. Accordingly, such forward-looking statements are not
guarantees and are subject to inherent risks, uncertainties, and
changes in circumstance that are difficult to predict and may be
outside of PubCo’s, Artemis’s and Novibet’s control. PubCo’s,
Artemis’s and Novibet’s actual results may differ materially from
their expectations, estimates and projections due to a variety of
factors and consequently, you should not place undue reliance on
these forward-looking statements as predictions of future events.
Although it is impossible to identify all factors that may cause
such differences, they include, but are not limited to: (1) the
level of redemptions by Artemis’s shareholders in connection with a
business combination and the outcome of any legal proceedings that
may be instituted against Artemis or Novibet following the
announcement of the Business Combination; (2) the inability to
complete the Business Combination; (3) the risk that the Business
Combination disrupts current plans and operations of Novibet as a
result of the announcement and consummation of the Business
Combination; (4) the inability to recognize the anticipated
benefits of the Business Combination, which may be affected by,
among other things, competition, the ability of the combined
company to grow and manage growth profitably, maintain
relationships with customers and suppliers and retain its key
employees; (5) costs related to the Business Combination; (6)
changes in laws or regulations applicable to Novibet’s business;
(7) the possibility that PubCo may be adversely affected by other
economic, business, and/or competitive factors; (8) the impact of
the global COVID-19 pandemic; (9) the risk factors which will be
set forth under the heading “Risk Factors” in the Registration
Statement; and (10) the risks and uncertainties described in the
“Risk Factors” section of Artemis’s IPO Prospectus and Artemis’s
subsequent filings with the SEC.
The foregoing list of factors is not exclusive. There may be
additional risks that Artemis and Novibet do not presently know or
that they currently believe are immaterial that could cause actual
results to differ materially from those contained in the
forward-looking statements. All information set forth herein speaks
only as of the date hereof in the case of information about Artemis
and Novibet or the date of such information in the case of
information from persons other than Artemis and Novibet, and PubCo,
Artemis and Novibet expressly disclaim any intention or obligation
to update any forward-looking statements as a result of
developments occurring after the date of this press release or to
reflect any changes in their expectations or any change in events,
conditions or circumstances on which any statement is based.
No Offer or Solicitation This press release is for
informational purposes only and shall neither constitute an offer
to sell nor the solicitation of an offer to buy any securities, nor
a solicitation of a proxy, vote, consent or approval in any
jurisdiction in connection with the Business Combination, nor shall
there be any sale of securities in any jurisdiction in which the
offer, solicitation or sale would be unlawful prior to the
registration or qualification under the securities laws of any such
jurisdictions. No offering of securities shall be made except by
means of a prospectus meeting the requirements of Section 10 of the
Securities Act, or an exemption therefrom.
INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN
APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY
AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS
OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THE INFORMATION
CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
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version on businesswire.com: https://www.businesswire.com/news/home/20220808005051/en/
Investor Contacts: Joseph Jaffoni, Richard Land and James
Leahy JCIR (212) 835-8500 novibet@jcir.com
Thomas Granite Artemis Strategic Investment Corporation
info@artemisspac.com
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