Acxiom(R) On-Demand(TM) Targeting Improves Response Rates and Lowers Marketing Costs
02 Mai 2007 - 11:10PM
Business Wire
Small- and medium-sized businesses now may apply predictive
modeling technology to determine statistically their best prospects
for direct marketing campaigns. Acxiom� On-Demand Targeting� is a
simple, automated approach for identifying the best prospects that
are likely to respond to campaigns or offers. Based on Genalytics�
automated modeling technology, Acxiom On-Demand Targeting
immediately improves response rates and lowers costs by eliminating
those households that likely will never respond to an offer. It
also eliminates the guesswork of list selection for Acxiom�s
InfoBase� customers. �Our small-to-midsize clients have always
wanted the means to access custom modeling at an affordable price,�
said John Ripa, InfoBase Group Leader. �The Acxiom On-Demand
Targeting system will fill this need.� Acxiom On-Demand Targeting
is ideal for retailers, franchises, non-profits and distributed
sales organizations in industries such as insurance, real estate,
mortgage providers and financial services. Until recently only the
largest consumer retailers and financial institutions could afford
the overhead of high-level statisticians and custom predictive
modeling. These predictive statistical models often take weeks to
build, but they historically allow organizations to hone in on
their best prospects, yielding an average 5 to 25 percent lift in
campaign response rates. Acxiom On-Demand Targeting can produce and
deliver a custom predictive model and scored mailing list in a
matter of hours or days. Modeling and reporting are free; marketers
simply rent the highest scoring names on the list, thereby taking
the mystery out of list selection and for the first time making it
practical to apply predictive modeling technology to every
campaign. To take advantage of Acxiom On-Demand Targeting, InfoBase
clients simply need to provide a list of their customers� names and
home addresses�about 5,000 names for a regional or state campaign,
and about 20,000 names for a national campaign. With their list
purchase, clients will receive free modeling, modeling reports and
profile reports, which can be delivered within days of submitting
customers� names. Trade area segmentation is also available, which
automatically determines the client�s trade area through the
modeling process, enabling targeting of the best prospects within
the best target area. Clients who use trade area segmentation will
receive trade area maps that display the concentration of customers
by location. About Acxiom Acxiom Corporation (Nasdaq: ACXM;
www.acxiom.com) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom�s innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, visit
www.acxiom.com. About Genalytics Genalytics is a supplier of
predictive data solutions that help direct marketers and data
analysts better target customers, discover new market
opportunities, manage risk, and detect fraud. The company's
patented software platform uses existing data to create predictive
models that are applied to over 120 million households, making more
accurate projections about future customer behavior. Genalytics is
used by the financial, telecommunications, non-profit, franchise
and retail industries. Acxiom is a registered trademark of Acxiom
Corporation.
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