SCCC Sun 3C Media

RNS Number:0216Q
Sun 3C Media PLC
23 January 2007

                                Sun 3C Media Plc



This announcement replaces RNS 8616P with a correction to the description of Mr.
Chen's previous employer and the tenure.



     Former President of China Mobile Appointed Chairman and CEO of Sun 3C


Sun 3C Media, Plc (AIM: SCCC "Sun 3C") announced today that the former president
of China Mobile, Mr. Chen Zhao Bin, has joined the company as Executive Chairman
and CEO.   Mr. Chen will replace Dr. Bruno Wu as Chairman of the company and Mr.
Matthew Burr as CEO. Both Dr. Wu and Mr. Burr will remain with the company as
Executive Directors. The company separately announced that Mr. Barry O'Neil, CEO
of Sun 3C subsidiary Upstart Games, will join the board as Executive Director
and that Mr. John Li has resigned his post as Executive Director.


Mr. Chen is one of China's best known mobile and telecommunications industry
executives. As President of China Mobile, Mr. Chen oversaw its 1997 IPO and laid
the groundwork for China Mobile to assume its current position as the world's
largest mobile network. As Chairman and CEO of Sun 3C, Mr. Chen will oversee the
company's day-to-day operations, including the development and distribution of
all mobile products and the expansion of the recently acquired China Business
Post.


Mr. Chen began his career as a lecturer at Beijing University of Post and
Telecommunications before being appointed the Deputy Director of the Department
of Post and Telecommunications.  Since then Mr. Chen has held numerous high
level positions in Chinese government organizations and private enterprises
including president and managing director of China Telecom (Hong Kong) Ltd (the
name of the China Mobile's Hong Kong arm at the time of listing) from 1996 to
1999. Most recently, Mr. Chen was President and Executive Director of APT
Satellite Holdings Limited, where he served from 2001 to 2005.


Mr. Chen Zhao Bin, Incoming Chairman and CEO of Sun 3C Media, commented:


"I am honored and very excited to assume the positions of Chairman and CEO of
Sun 3C Media.  The company's unique blend of world-class brands, content, and
assets make it uniquely positioned to taking a leading role in China's booming
media industry."



Dr. Bruno Wu, Outgoing Chairman of Sun 3C Media, commented:


"We are delighted to announce that Mr. Chen Zhao Bin will be joining our board
as CEO and Executive Chairman and taking charge of our day to day operations.
It is a sign of the maturity and strength of our model that an executive as
esteemed and experienced as Mr. Chen has elected to take the reigns at this
early stage."



Enquiries:

Sun 3C Media:
Matt Burr / John McKeon                        020 7638 9571


Corporate Synergy
William Vandyk                                 020 7448 4400


Citigate Dewe Rogerson
Martin Jackson / Nina Soon / Hannah Seward     020 7638 9571



NOTES TO EDITORS:



Mr. Chen Zhao Bin (50) is currently, or has been in the past five years, a
director of the following companies:


Current:                            Past:
None                                Asia Satellite Telecommunication Company






Mr. Barry O'Neil (34) is currently, or has been in the past five years, a
director of the following companies:

Current:                            Past:
Upstart Games Limited               None
Upstart Games Inc.
Garone Limited



The contents of this announcement include the full disclosures required under
Schedule 2, Para (g) of the AIM Rules.





About Sun 3C Media:



Sun 3C Media, Plc ("Sun 3C", AIM: SCCC) aims to be one of China's leading
non-state owned media groups.  The company is leveraging its strong domestic and
international presence to target high-growth opportunities in China's booming
media sector. The company was publicly listed on London's AIM market on July 6,
2006, and currently controls a number of China's leading media brands, including
the China Business Post, the country's leading weekly business newspaper, as
well as Upstart Games, a leading global publisher of mobile games and multimedia
applications.








                      This information is provided by RNS
            The company news service from the London Stock Exchange
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