Strategic deal with China Mobile
17 Mai 2010 - 8:01AM
UK Regulatory
TIDMGON
RNS Number : 0004M
Galleon Holdings PLC
17 May 2010
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| Date: | 17 May 2010 |
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| On behalf | Galleon Holdings plc ('Galleon', 'the Company' or |
| of: | 'the Group') |
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| Embargoed | 0700hrs |
| until: | |
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Galleon Holdings PLC
Strategic deal with China Mobile
Galleon Holdings plc (AIM: GON), the AIM listed entertainment media company
developing and producing multi-platform properties with a focus on emerging
markets, is pleased to announce that its China operation, Galleon China, is one
of 10 companies to successfully qualify as an official provider of international
games and content for 3G handsets to China Mobile, the world's largest network
operator with over 500 million subscribers.
China Mobile is now leading the push for 3G services and premium content to
cater for the next generation of increasingly advanced handsets that will be
flooding the market over the next few years. Smartphone penetration in China is
expected to increase from 15.3% of the population in 2008 to 45% of the
population by 2013 (Source: In-Stat). Additionally, data revenues generated from
3G non-messaging services in 2008 stood at USD 6.8 billion and are expected to
grow to USD 20 billion by 2013 (Source: iSuppli).
Galleon's access to content from the international market and its ability to
select that which is culturally and technically applicable in China ensures that
the partnership with China Mobile will be mutual beneficial for both companies.
Selected games and content will be marketed by China Mobile on an exclusive
basis through the following channels:
· Embedding on China Mobile's exclusive handsets
· China Mobile's web and WAP portals, including its mobile games portal
· Bundling through China Mobile's subscription brands
· Direct marketing and print
The majority of content will be marketed on a non-exclusive basis by Galleon
China and will be supported by a Galleon mobile applications and games portal,
run by Galleon's newly formed online operation.
Commenting on the agreement, Stephen Green, CEO of Galleon Holdings, said:
"We see the growth of the next generation of smartphones in China as a
significant opportunity for Galleon. It is a proven model for higher value
premium content for those who are able to operate in both the online and mobile
sector.
"We have a significant advantage as a provider for China Mobile being a local
operator with International connections and content access."
- Ends -
Enquiries:
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| Galleon Holdings plc | www.galleonplc.com |
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| Stephen Green, Chief Executive | Tel: 020 8742 3636 |
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| | |
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| Cenkos Securities (Nominated Adviser | |
| & Broker) | |
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| Ken Fleming / Jon Fitzpatrick | Tel: 0131 220 9772 / 0131 |
| | 220 9773 |
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| | |
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| Redleaf Communications | Galleon@redleafpr.com |
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| Rebecca Sanders-Hewett / Mike Ward | Tel: 020 7566 6700 |
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Notes to Editors:
ABOUT GALLEON HOLDINGS
Galleon Holdings plc creates and distributes multi-platform branded
entertainment properties focused on the emerging markets, in particular China
and South East Asia. The entertainment properties are designed to establish a
direct, interactive relationship with the viewer.
Television in China reaches approximately 98% of the population of 1.3 billion.
Mobile phone penetration is also high, with over 500 million subscribers and
with over 300 million people online, China is now the largest online market in
the world. Huge TV audiences and growing interactive platform access presents a
substantial opportunity for Galleon to benefit from the popularity and demand
for interactive entertainment and game shows. China is forecast to become the
world's fifth largest advertising market.
In October 2007 Galleon acquired Phoenix, a Hong Kong based media solutions
company, which specialises in the provision of interactive broadcast television
services that enable broadcasters in China and South East Asia to provide
interactive entertainment for audiences to access through TV, online and mobile.
In February 2008 Galleon acquired Yunbo, a mobile service provider in China,
strengthening the Company's ability to provide Chinese broadcasters with a
complete media solution for multi-platform entertainment. Galleon now has total
control over the interactive content, its delivery to the consumer, data capture
and the billing process.
Galleon develops entertainment formats for children, families and young adults.
These include:
Y Super Soccer Star - an interactive family targeted football talent show,
produced in association with Chelsea Football Club. The show has aired
successfully in China and Malaysia. Format rights have been sold for Eastern
Europe, Scandinavia, Turkey, India, Middle East and Vietnam to partners
including IMG and Media Star Global.
Y Super Fashion Stars - a multiplatform entertainment property that includes a
reality TV show aimed at 16-45 year olds with 60 contestants working together as
a designer, stylist and model. Each team is slowly eliminated over the series
for the prize of competing at Fashion Fringe at Covent Garden which is a premier
event during London Fashion Week.
Y Skunk Fu! - a comedy action animated TV show for kids aged 6-11 which airs in
100+ territories including Cartoon Network(US), the BBC(UK), Disney Latin
America, Cartoon Network Asia and Super RTL(Germany).
Y Apollo's Pad - a multiplatform young adult sitcom that airs on Bite TV in
Canada and includes a content rich online offering.
Y Sokator-442 - a multi-player intergalactic football (soccer) management game
that combines tactical thinking with fantasy/sci-fi gameplay.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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