FRE Freeplay

RNS No 9688p
FREEPAGES GROUP PLC
16th September 1997


               FREEPAGES GROUP PLC ACQUIRES STAKE IN
                    MARKETING TECHNOLOGY COMPANY
                               
Freepages Group plc has today purchased a 30 per cent interest  in  the
ordinary share capital of RequesT (UK) Ltd for a total consideration of
up to #1.25 million, with an initial cash payment of #500,000.

Further  payments of #750,000 in cash will become  payable  if
certain  milestones  are achieved during the  next  120  days.
Freepages has also been granted a call option to acquire up to
50  per  cent of the fully diluted ordinary share  capital  of
RequesT at an agreed price of #65,000 for each 1 per
cent  of  the  ordinary  share capital not  already  owned  by
Freepages.

Incorporated   in  April  1997,  RequesT  provides   marketing
technology  and  transactional services for a broad  range  of
service products, including mortgages, credit cards, insurance
and  mobile  phones.   Its core product, the  RequesT  Trading
Platform  (RTP),  allows service products from  a  variety  of
providers  to  be assembled in a standardised  inventory,  and
marketed  through call centres, websites and  other  channels.
RequesTs  Chief Executive Officer, Barry Hill,  is  a  former
Senior  Vice President of American Express Co Inc.  The  Chief
Technology  Officer,  Dr  Peter Knox,  comes  from  a  capital
markets  background,  where  he  has  developed  front  office
systems for Credit Suisse and Morgan Stanley.

Robert  Bonnier,  Freepages Chief Executive Officer,  stated,
"RequesT has a highly innovative approach to delivering tailor-
made  discounted products and services to consumers, and  fits
well  within  our  long-term strategy of bringing  buyers  and
sellers together."

Barry  Hill,  describes  the RequesT  Trading  Platform  as  a
"factory  outlet  for brand-name financial, travel  and  other
services.   The  Company  will  also  market  the  system   to
corporate  clients  to facilitate the cross-selling  of  their
products  within  their own customer bases.  Freepages  is  an
enlightened   and  aggressive  player  in  the   business   of
intelligently linking consumers to purchases - a business that
will   be  fuelled  by  the  application  of  new  information
technology.  We see this as a perfect fit."

Freepages  is  a  leading  provider of branded  communications
services  providing  buyers  with  powerful  decision   making
information and connecting them directly with sellers  through
mass distribution channels.

Copies  of  this  announcement will be made available  for  at
least the next fourteen days from the offices of Freepages  at
Information House, Parkway Court, Oxford  OX4 2JY.

For further information please contact:-

Robert  Bonnier, CEO, Freepages              Tel:  01865 380192
Miranda Cleverdon, 
Corporate Communications, Freepages          Tel:  01865 380192

Barry Hill, CEO, RequesT                     Tel: 0181 293 8912

Mark Edwards, Buchanan Communications        Tel: 0171 466 5000
                               

END

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