By Cristina Roca 
 

Henkel AG & Co. KGaA (HEN.XE) has agreed to buy 51% of ESalon.com LLC and create a joint venture with the Los-Angeles based company, it said Friday.

The German home-and personal-care company said the joint venture will strengthen its hair-coloration portfolio and expend its digital business.

ESalon makes personalized at-home hair coloration products.

 

Write to Cristina Roca at cristina.roca@dowjones.com; @_cristinaroca

 

(END) Dow Jones Newswires

July 26, 2019 02:38 ET (06:38 GMT)

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