NEW YORK, March 25, 2019 /PRNewswire/ -- Wilhelmina Models
is partnering with JCPenney and its big & tall style
ambassador, Shaquille "Shaq" O'Neal, to launch "Shaquille O'Neal's Big & Tall Model Search
presented by JCPenney." Through this unique collaboration of
industry leaders, the nationwide model search addresses a growing
need in the fashion industry for big & tall models.
One-third of American men today identify as either big, tall or big
and tall, representing ten percent of the U.S. menswear
business1.
"When I launched the Shaquille O'Neal XLG collection exclusively
at JCPenney, it was a challenge to find big and tall guys to model
for the campaign, so we asked our friends at Wilhelmina to hit the
streets to find a few good men who are larger than life," said
O'Neal. "Through this exciting partnership with Wilhelmina and
JCPenney, we're hosting the biggest and tallest model search around
to help big, sexy guys like me finally get the recognition they
deserve."
Big and tall men can enter the contest and find more
information, including size requirements, online at
ShaqJCPModelSearch.com, now through April
28. Live casting call events will also be held in the
following JCPenney store locations:
- Atlanta: JCPenney at
the South Point Shopping Center in McDonough, April
11 from 5 – 8 p.m. ET
-
- Shaquille O'Neal will be making
a personal appearance at this event to meet big and tall men
interested in becoming the next Titan.
- Los
Angeles: JCPenney at the Glendale Galleria in
Glendale, April 18 from 5 – 8 p.m.
PT
- Dallas: JCPenney at
Stonebriar Centre in Frisco,
April 25 from 5 – 8 p.m. CT
Winners from the Shaquille O'Neal Big & Tall Model Search
will be signed to Wilhelmina's "Titan" division of big and tall
male models. The winners will also be featured alongside O'Neal in
the JCPenney fall marketing campaign, wearing O'Neal's namesake
collection along with the retailer's popular big & tall private
brand, The Foundry Big & Tall Supply Co.
"We're proud to partner with Shaquille
O'Neal and JCPenney to provide more opportunities for big
and tall models," said Bill
Wackermann, CEO of Wilhelmina Models. "Wilhelmina is founded
on the philosophy that beauty comes in all shapes and sizes."
About Wilhelmina International, Inc.
(www.wilhelmina.com):
Wilhelmina, and its other
subsidiaries, is an international full-service fashion model and
talent management service, specializing in the representation and
management of leading models, celebrities, artists, photographers,
athletes, and content creators. Established in 1967 by fashion
model Wilhelmina Cooper, Wilhelmina
is one of the oldest and largest fashion model management companies
in the world. Wilhelmina, a publicly traded company, is
headquartered in New York and,
since its founding, has grown to include operations in Los Angeles, Miami, London
and Chicago. Wilhelmina also owns
Aperture, a talent and commercial agency located in New York and Los
Angeles. For more information, please visit
www.wilhelmina.com and follow @WilhelminaModels.
About JCPenney:
J. C. Penney Company, Inc. (NYSE:
JCP), one of the nation's largest apparel and home retailers,
combines an expansive footprint of over 860 stores across
the United States and Puerto Rico with a powerful e-commerce site,
jcp.com, to deliver style and value for all hard-working American
families. At every touchpoint, customers will discover stylish
merchandise at incredible value from an extensive portfolio of
private, exclusive and national brands. Reinforcing this shopping
experience is the customer service and warrior spirit of
approximately 98,000 associates across the globe, all driving
toward the Company's mission to help customers find what they love
for less time, money and effort. For additional information, please
visit jcp.com.
1 *Source: The NPD Group
Media Contacts:
Wilhelmina
Andrea
Willis
andrea.willis@wilhelmina.com
(212) 271-1686
JCPenney
Sara
Lockler
saral@mbooth.com
212-358-4432
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SOURCE Wilhelmina International, Inc.